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Contents contributed and discussions participated by Carri Bugbee

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How Four Seasons Hotels Use Twitter - 0 views

askaaronlee.com/four-seasons-hotel-use-twitter
shared by Carri Bugbee on 22 Apr 13 - No Cached
  • Carri Bugbee on 22 Apr 13
     
    Have localized twitter account printed welcome cards in rooms or brochures
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Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

blog.bazaarvoice.com/...consumers-online-and-in-stores shoppers brands reviews social+media customer service
shared by Carri Bugbee on 16 Apr 13 - No Cached
  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
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  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
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How good is your hotel's social media? - 0 views

hotelmarketing.com/...od_is_your_hotels_social_media
shared by Carri Bugbee on 10 Apr 13 - No Cached
  • That's where CoMMingle comes in. We become the eyes and ears of the hotel, monitoring conversations and posting instant replies if desired."
  • In a recent article titled "Top 10 hospitality industry trends for 2012," Robert Rauch reported: "By 2016, half of the travel industry will be using social media as a way of generating revenue and bookings. Currently more than one-fifth (22 percent) use social media as a revenue generating tool with a further 27 percent planning to do so over the next five years.
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Hospitality Marketing: Mobile is Where Online Travel Growth is Taking Place - MDG Adver... - 0 views

www.mdgadvertising.com/...-travel-growth-is-taking-place
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  • By 2016, the number of travelers booking on mobile devices is predicted to nearly double, according to eMarketer.
  • This year alone, 16 million Americans are expected to book travel on their mobile devices, which is an increase from nearly 12 million travelers last year. That number is predicted to soar to 36.7 million mobile travel planners by 2016. In addition, almost 38 million travelers will use their mobile devices to research and compare travel options without necessarily purchasing this year. By 2016, that number will double to 74.3 million.
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Top Hotel Brands Share Social Media Marketing Tactics | Hotel Social Media Marketing - 0 views

www.mdgadvertising.com/...social-media-marketing-tactics Marriott best practices hotel brands social media marketing
shared by Carri Bugbee on 10 Apr 13 - No Cached
  • he company has discovered that social media engages both Gen X and Gen Y travelers. In fact, they already have more than 500,000 Facebook followers. The secret to their social media success has been speaking to these younger travelers in a relaxed, genuine way and discussing topics most relevant to them
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How the Resort Industry is Using Social Media - 0 views

mashable.com/...resort-industry-social-media tahoe resort Vail social media
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  • Carri Bugbee on 10 Apr 13
     
    The management team behind Vail Resorts took the offline component of their social media campaign to another level in January when they hosted the 2nd annual Snowcial, a conference that brings the ski industry and the tech world together. The four-day event highlights activities for vacationers to do throughout the South Lake Tahoe. While attracting customers who wouldn't normally travel to the area, Snowcial serves as an offline destination for people to share their personal and professional developments with social media. In addition to giveaways and conferences, blogger retreats are becoming increasingly popular in the resort and spa business. In January, the world-famous vacation spa Club Med held a week-long food blogger camp to bring attention to the culinary delights of the chain resort. A group of eight well-known food bloggers stayed at Club Med Ixtapa Pacific and gave seminars, while others enjoyed the amenities and networked. At a discounted rate, the blogger guests paid for their rooms, activities and food. The foodies with families were able to have their kids stay for free.
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How are the top hotel brands innovating in social media? | Social media agency | FreshN... - 0 views

www.freshnetworks.com/...hotels-in-social-media
shared by Carri Bugbee on 09 Apr 13 - No Cached
  • The Ritz-Carlton, who have taken advantage of Foursquare to share tips from the concierge staff at 75 properties.
  • Two noteworthy example of sites that feature reviews are Starwood and Four Seasons. Starwood have opted to create their own, independent reviews site, which requires a reservation code to ensure authenticity. By taking reviews in-house, the brand is able to monitor and respond to customer comments in a controlled environment.
  • The Four Seasons and Hotel Indigo are noted as pioneering Pinterest brands.
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How 11 edgy hotel brands position themselves on Twitter - USATODAY.com - 0 views

travel.usatoday.com/...1 Twitter tips
shared by Carri Bugbee on 09 Apr 13 - No Cached
  • 'd want to read Kimpton's tweets that show me "a peek at the insides of the company" and I'd be interested in reading CitizenM's "tips, advice, offers and (occasionally) idle chitchat." While Morgans Hotel Group's bio doesn't promise communication, it does promise energy and enthusiasm, which I'd guess would translate into interesting Tweets.
  • A note about the brands I've included: Hotel operators in this so-called lifestyle space that are both large and small, expensive and inexpensive, inside and outside the USA. I looked up and listed only brand bios instead of those of individual hotels to make this manageable
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Top hotel brands share social media tactics - 0 views

www.hotelnewsnow.com/...nds-share-social-media-tactics hotel social media resorts best practices Hilton Marriott Best Western
shared by Carri Bugbee on 09 Apr 13 - No Cached
  • “Our brand promise is to ensure every guest feels cared for, valued and respected, and our social media channels are an extension of this promise,” said Andrew Flack, VP of global brand marketing for Hilton Hotels & Resorts.
  • social media is one of the most effective ways to engage with Generation-X and Generation-Y travelers, according to  Michael Dail, VP of global brand marketing for Marriott Hotels & Resorts.
  • “We have a straightforward social media strategy: To become a forum for dialogue and be more relevant to Gen-X and Gen-Y travelers,” Dail said.
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  • With Facebook and the brand’s travel blog, “You Must Be Trippin’,” as the most active and relevant channels, Best Western has garnered a following on Pinterest, Google+ and YouTube.
  • Best Western’s “Be a Travel Hero” campaign on Facebook, which allowed fans to create unique travel groups when booking their next trip, helped springboard the brand to nearly 500,000 fans on the social networking site, Gaffney said.
  • Additional campaigns such as the “Best Western Fan Awards” and “Travel Faceoff” awarded prizes and garnered a significant number of likes and new fans on Facebook.
  • Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western scored the highest in social engagement on Facebook during the third quarter of 2012.
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