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hlope066

Artificial Intelligence is redefining the Hospitality Industry- Here's how | SOEGJOBS - 0 views

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    AI is changing the hospitality industry in several ways with more to come in the future. Popular now is cloud-computing, data analytics, and blockchain. Chatbots and more personalized guests experiences are being used by more and more companies also.
ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
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  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
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    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
wenjieyang

How is the Hotel Industry using AI to provide an awesome User Experience? - 0 views

  • Ever since the artificially intelligent system has crept into the hotel industry, the hospitality sector is abuzz with AI’s ability to learn about customers using its data analytics platform that helps hotel staff create a better frame of customers.
  • A dedicated mobile app empowers customers’ stay, giving them the luxury to unlock their room, adjust room temperature, and operate curtains, order drinks and many other things using their smart mobile phone.
  • Hotel guests can use hotel’s special mobile device to interact with chatbots to perform all relevant tasks
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  • Through virtual interactions via mobile app, chatbots can bypass hotel staff and be a service representative just like a human at the other end.
  • From the front desk where AI-powered robotic concierge service stands in the hotel rooms where voice-activated assistants accelerate customer experience, Artificial Intelligence is seen successfully driving hotel industry today. The technology enables personalized concierge services and offers real-time recommendations and easy service requests management.
  • Knowing your customer
  • Thanks to Big Data element powering the Artificial Intelligence required to take care of everything customers would need. Its information classification and management system that helps learn a great deal of customer’s behaviour. AI can then use the wealth of data to address individual needs of customers and offer custom guest service.
  • Intelligent Travel companions
  • AI is working far beyond imagination for hotel systems, a breakthrough we all have been anxiously awaiting.
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    "How is the Hotel Industry using AI to provide an awesome User Experience?"
kesca010

Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
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  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
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    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
priscillamuniz

How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitali... - 0 views

  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
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  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
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    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
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    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
earagon22

What is RFID Technology? (+Use Cases in the Hotel Industry) - 2 views

  • It’s no surprise that hospitality businesses want to take advantage of RFID technology too, especially when it offers speed, security, and a high-tech touch.
  • Seeing an opportunity to meet all of these objectives, Coachella Valley Music & Arts Festival rolled out an RFID wristband solution that allows faster entry into the festival and eliminates the risk of counterfeiting.
    • jblan183
       
      Coachella took the RFID wristband one step further than smart cards by placing the chips on wristbands, issuing RFID chips with unique identifiers to festival-goers. Instead of security scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain access, allowing them to get to their favorite stages faster.
  • One of the most popular use cases for RFID technology is guestroom entry. Compared to a traditional keycard, RFID-equipped cards offer hoteliers more control over security. Front desk staff can activate and deactivate cards remotely and review logs to see where and when a card was used.
    • jblan183
       
      Con: Keeping them near phones, wallets, or purses will demagnetize the cards, especially inconvenient should a hotel not have a complimentary card holder.
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  • If guests have RFID-enabled keycard that contain payment information or room-charge information, guests can simply pay with their keycard
  • Besides granting entry to guestrooms, hoteliers can also use RFID technology to control access to amenities, parking, event spaces, and more
  • RFID tags on minibar items can alert hotel staff to low stock rather than tasking housekeeping staff with monitoring stock levels.
  • Most hoteliers have a line item in their budget to account for replacement of stolen items like pillows, hair dryers, and dishes. RFID chips on these frequent “souvenirs” can tell hotel staff when an item has left the building and give them the opportunity to recover the stolen item.
  • An RFID system is simply a cost- effective technology that uses radio waves to send a signal from a chip to a receiver.  RFID stands for radio-frequency identification, and this type of wireless technology involves two parts: a tag and a receiver.
  • Tags can be either passive (no battery, activated by the receiver) or active RFID tags (battery-power source, emits a signal that the receiver picks up).
  • RFID is a key component for IOT (internet of things) connectivity.
  • The tag contains a microchip with a unique code, and the receiver contains components to process the signal transmitted by the tag.
  • There are different types of RFID tags writes the RFID journal, "In general, low-frequency and high-frequency range tags are read from within three feet (1 meter) and UHF RFID tags (ultra-high frequency) are read from 10 to 20 feet. Readers with phased array antennas can increase the read range of semi-passive RFID tags to 60 feet or more."  Read range can also vary depending on environmental factors that effect the strength of radio signals.
  • its popularity has skyrocketed in recent years as the technology became cheaper and more applications were developed.
  •  Hotel and travel businesses usually begin by leveraging technologies like RFID for access control systems and asset tracking.  Due to the pandemic, contactless guest journeys have increased uptake of RFID, Bluetooth and NFC (nearfield communication) technology.
  • Paper tickets for Disneyland are a thing of the past thanks to the RFID-powered “MagicBand” system that Disney rolled out in 2013.
  • Besides pure functionality, Disney also turned the MagicBand into a marketing vehicle; Disney fans can purchase MagicBands in their favorite color or emblazoned with their favorite animated character.
  • RFID wristbands at Coachella
  • Festival-goers are issued wristbands embedded with RFID chips that each have a unique identifier, meaning that it’s essentially impossible to copy them. Instead of security staff scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain nearly instantaneous access.
  • Due to its relatively low cost, ease of use, and potential for operational efficiency, RFID technology can be an attractive solution for hoteliers looking to elevate their guest experience.
  • Door locks
  • RFID cards can also be more cost-effective in the long term as they don't get demagnetized.
    • earagon22
       
      My property uses RFID tech for room keys and it is so convenient as the wristbands don't get demagnetized when placed by phones or credit cards.
  • Controlled amenity access:
  • On-site payments
  • Outlets like restaurants, bars, and spas can use RFID technology to streamline the payment process.
  • Inventory management
  • Theft prevention
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    Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.
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    The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.
anonymous

Location-Based Marketing Explained | Airship - 1 views

  • Location-Based Marketing provides the ability to personalize content based on the context of the individual user, bridging the physical and digital context to provide actionable content at the moment when it can be used.
  • When it comes to mobile marketing, location-based marketing is the key to bridging the physical world with the digital world, providing contextually relevant content based on a user’s geolocation. Proximity Marketing is used to describe a more granular approach to location-based marketing, often using beacon technology to provide a more precise location of the user. Although both terms can be used interchangeably, a key difference is in the way location is determined.
  • Hospitality venues have a unique interest in applying location-based messaging strategies to keep their guests on-site where they will spend their time and money within the venue.
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    The article offers a breakdown of what is location base - marketing. It also explores Location-Base Marketing vs Proximity Marketing. The article further explained how the different industries are using these tools. In particular, Hospitality venues are using these strategies to entice guest to spend within the property.
hlope066

Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

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    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
wenjieyang

3 Data Protection Tips for the Hospitality Industry | Endpoint Protector - 0 views

  • 1. Hire cybersecurity personnel
  • hospitality companies do need to acknowledge the need for cybersecurity personnel and hire a team that can keep their cybersecurity framework up to date and react in real-time to any security incidents that may arise.
  • 2. Protect against insider threats
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  • Whether through ignorance or malice, employees are often at the heart of data breaches.
  • Another way companies can protect against human error or insider threats is through strong data protection policies.
  • limiting access to sensitive data only to those employees who need it to perform their job functions and restricting the use of personal mobile phones or portable storage devices in the work place.
  • 3. Look into compliance
  • hospitality companies must ensure that they have a high level of data protection in place.
  • Companies must therefore look into where their customers come from and what data protection laws are in place in their countries of origin and ensure they can protect their sensitive data accordingly.
  • Abiding by these standards should ensure that hospitality companies are protected from most potential data breaches and can thus stay clear of any penalties that would otherwise come their way.
cdamo003

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
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  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
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    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
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    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

kesca010

Using Proximity-based Technology At Events - Eventeem - 0 views

  • Proximity-based technologies provide brands unique opportunities both to interact with customers and deliver content straight to their devices.
  • Proximity-based technology is the perfect way to add interactivity to a campaign, through both content delivery, as well as other, more campaign-specific methods.
  • Beacons act as geographic points, where a device which meets the appropriate criteria e.g.
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  • This can range from a notification of deal offers, a tactic used by US supermarket giant Target in over 50 stores nationwide, to a small piece of content.
  • Sharing-based Loyalty Card:
  • A live Competition:
  • A “Second Screen” Experience:
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    This article speaks about the tole of Proximity based technology in events. It covers the benefits it brings and how it can work for companies. They present great examples on how companies have successfully used this technology.
mmorr116

What are the hospitality trends for 2022? | By Jordan Lillis - Hospitality Net - 0 views

  • With so many people viewing and booking your hotel via mobile, it’s crucial you invest in the right technology that will allow your guest’s experience to be as seamless as it would be on desktop – even more so if possible!
  • In 2023, it is projected that there will be over 295 million mobile internet users. Currently, approximately 83% of the US population are mobile internet users. Give them a flawless booking experience or lose potential guests at your peril.
  • As well as mobile, using smart technology products to personalise your guest experience will be crucial.
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  • Other smart technology will also be helpful in enhancing the guest experience. Things like offering wifi throughout your property
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    With the expected boom of mobile internet users, investing in the right technology for eMarketing and proximity marketing will be key in personalizing guest booking and experience. Using smart technology products (wearables etc.) will also create competitive advantage.
jblan183

What Will Smart Homes Look Like in 10 Years? | Time - 0 views

  • manufacturers are putting their R&D and marketing budgets behind home-monitoring and security gadgets–they will have 22.6% of the smart-home market share by 2023, estimates research firm IDC, with smart speakers and lighting equipment not far behind, at 15.4% and 11.8% respectively
  • cybersecurity will become all the more vital. Any kind of massive breach that turns off consumers, says Daniel Cooley, chief strategy officer at electronics-component manufacturer Silicon Labs, could be catastrophic for the industry. “I call it a mass-extinction event for the Internet of Things,” he says.
    • jblan183
       
      This can hint towards a huge improvement with a huge risk; a house with everything you could ask for being automated for your convenience could be easily hacked and just like that, your personal information is taken and shown to the entire world, or used to the hacker's advantage. My tip: tread carefully if you wish to buy a smart home or invest in a smart home company.
  • Smart vacuum cleaners like iRobot’s Roomba are already picking up after us, while products like the Aibo, a robotic dog for children, show how they might help keep us company like a pet. As for the future? Robotic-furniture company Ori Living is working with Ikea on pieces that change based on your needs, getting the bed out of the way when you need a desk, or hiding your closet when it’s dinnertime.
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  • A bill put forth by Virginia Senator Mark Warner in March would push the government to set up minimum security requirements for smart devices used by federal agencies; such requirements could eventually become standard for the industry at large.
    • jblan183
       
      Hacking could become rare with this bill, with any smart device requiring minimum security requirements that would force all smart device businesses to comply to the eventual standard of the industry.
  • All the automated attentiveness will come with a high price tag: consumers will spend $123 billion on IoT gear by 2021, according to advisory firm ABI Research, a number that’s likely to rise thereafter.
anonymous

Latest eco friendly trends in the hospitality segment - 0 views

  • Sustainable eco-friendly practices are on the rise in the hospitality sector. Though the hospitality sector has been slow to evolve in incorporating green solutions, it has now picked up steam due to the evolving demands of eco-friendly travelers, who, according to studies are willing to pay more for green lodging. This has led to many well-known brands creating meaningful, sustainable hotel experiences. This trend has been observed worldwide, as hotels compete to integrate the latest green trends in hospitality.
  • Green trends in hospitality have seen lighting as one of the major areas which most hotels globally have tried to modify, to conserve electricity and save on energy bills. According to a recent study 2,161 hotels in 44 countries, 70% have replaced fluorescent and incandescent lights with LEDs. Very few hotels, however, have incorporated recovery of waste heat systems and only 8% of hotels used solar panels
  • One of the global green hospitality trends is to construct new buildings in a sustainable manner, and renovating existing buildings to make them eco friendly. These buildings use consume less energy and contribute to the community where they are located by sourcing locally available materials and decreasing pollution by better waste management policies
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    The article discusses the necessity of implementing sustainable and green smart technology in the hospitality industry. It is a trend that will be of utmost important to the millennials traveler where they expect hotels especially to have in place the eco-friendly practices and processes. The article shows how through, green building designs, water conservation, waste management, etc. hotels are making these green changes.
hlope066

The Importance Of Keeping In-House Computer Systems Up-to-Date - 0 views

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    Security is one of the biggest reasons to keep everything updated. Some software developers release the issues when they find a new version. This lists the problems with security in the old version that have been fixed. If the systems are not updated, hackers use the old now-known flaws in the systems to breach it. It is also important to update to maintain compliance with all regulations and the current laws.
mmorr116

Green Computing: The Future of Computing - 1 views

  • The concept of Green Computing has started to gain prominence over the past few years as organizations begin to examine their carbon footprints and the impact they are having on the environment.
  • Green Computing is “Where organizations adopt a policy of ensuring that the setup and operations of Information Technology produces the minimal carbon footprint”.  It is “the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems” in an environmentally friendly and responsible way.
  • Basically, the “green issue’ came about when people realized that the earth was not a boundless resource of energy, minerals and means to support life.
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  • The manufacturers and users of PCs must adapt manage the three key areas; the ‘triple fundamental concerns’ of how the equipment is made and shipped, how the equipment is used and maintained and finally how it is disposed and processed
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    Due to increasing weight being given to to environmental and social impacts of business, greener computing alternatives are becoming more and more attractive. Going green computer-wise includes more than using green materials in production. It also extends to reduction and control of energy during production and use as well as disposal and reuse of devices.
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    Green computing (also known as Green IT) is a concept and/ or action, which was launched in the early 1990's after realizing that the planet is not an endless source of energy. Creating, distributing, maintaining, and most importantly, disposing machinery related to technology has become the focal point of Green IT. So, the "whole life" of the IT equipment plays a vital role concerning its objective/ aim of having a positive impact on the environment. Additionally, targets of this program include curtailing energy consumptions, raising awareness and utilization of green energy, properly disposing equipment, reducing footprint, reuse/ refurbish/ recycle, and more.
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