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nashalsiddiqi

Sweden is Buying Garbage from European Neighbours | Energy | RESET.org - 0 views

  • Waste is a much-needed fuel for Sweden right now, something they seemingly don't produce enough of, leaving them with no other solution than buying waste from neighbouring Norway.
  • Sweden recycles over 99 percent of its total waste in one way or the other and less than even 1 percent makes it to landfill. Sweden has been incredibly successful with its recycling programme while about almost half of all household waste is burnt and turned turned into energy through the incineration plants.
  • Sweden benefits in more ways than one from this deal, mnn.com states: “Norway actually pays Sweden to take its excess waste, Sweden burns it for heat and electricity, and the ashes remaining from the incineration process, filled with highly polluting dioxins, are returned back to Norway and landfilled.”
nashalsiddiqi

How will technology impact the efficiency and sustainability of waste management? - 0 views

  • How will technology impact the efficiency and sustainability of waste management?
  • This is the way waste management has always been. New York’s first waste management was an attempt to clean the streets of the thousands of tonnes of horse manure dumped on them every day.
  • The advent of packaging, plastics and electrical/electronic products has changed the way waste managers work. Yet, in 70% of the world, the old pick up and dump model continues sadly unchanged with disastrous consequences, such as oceans being full of plastics. But elsewhere waste management is now a sophisticated, technically and socially complex industry.
  • ...10 more annotations...
  • Technology has enabled waste management to ensure environmental and human health protection while at the same time handling complex materials, increasing recycling, producing energy and virtually eliminating landfills in some countries.
  • Robotics are already widely present in sorting material facilities
  • The internet allows continuous real-time tracking of waste across countries
  • Hydraulic collection systems are increasingly being introduced in new buildings to avoid bins on the road.
  • Plant management, emission monitoring, chemical/biological parameters within plants
  • These new technologies are creating vast amounts of data. The data allows us to understand the movement not just of waste but of people – how they behave and what products and materials they are buying and will turn into waste.
  • predict the future and plan waste collection, the location of bins on the streets, the amount of plant we need, with some anticipation.
  • It also allows producers of waste to intervene to reduce their waste outputs
  • Add to this the use of artificial intelligence and blockchain computing – technologies that allow the multiplication of the access and transmission of intelligence and its automation. How does this work in practice?
  • First, data collection will be faster and simpler; then automated trend and performance analysis allows the user to see anomalies immediately; finally, this informs employee behaviour and decisions and allows immediate corrective actions.
  •  
    the article suggests the different ways technology contributes into solving one of the issues production companies face which is managing waste. by suggesting different aspects to limit the negative outcomes of the production also to help in overcoming the challenges in the area. the article also emphasize the importance of data collection and utilization to enhance the efficiency in the industry.
sdavi111

How To Use Social Media To Build Your Catering Company - Convert With Content - 0 views

  • You’ve already committed a sin in the social media world. It’s the personal page vs. fan page debate, and it’s a hot one.
  • how will your new
  • fans tag you in posts if they aren’t your “friend”
  • ...12 more annotations...
  • The next thing I want you to work on is your online
  • distribution
  • work on building your Instagram presence
  • Food is killer on Instagram,
  • because people love to look at photos of food
  • Use the new video feature to
  • enrapture your audience and make them want to buy your products.
  • start branding yourself on Pinterest.
  • Since you are a content creator (hello, you create food for a living!) you can pin your own images and edit them to link to your site from the backend of your Pinterest account.
  • One thing that will be very important to help brand yourself on Pinterest is creating keyword-friendly board
  • names. Things like “food” and “beverages” won’t cut it. Create boards that are more original and that people will search for online. Board names like “DIY Party Ideas” or “Summer BBQ Appetizers” are going to bring your brand more value and more search traffic.
  • create a blog
  •  
    Although technically this is not an article per say it is a tremendous piece of advice on how best to market your company especially if you don't have the budget for a marketing/PR firm or you don't have people within your organization to dedicate the hours needed to create a campaign. This article has simple ways that you can boost your business and it can truly be done while drinking your first cup of coffee! I know it is what I did with my company!
mrodr1442

How New-Age Social Media Marketing Is Changing and What You Need to Know - 0 views

How New-Age Social Media Marketing Is Changing and What You Need to Know https://www.business.com/articles/how-new-age-social-media-marketing-is-changing-and-what-you-need-to-know/ As consumers ch...

started by mrodr1442 on 30 Sep 21 no follow-up yet
ricardoa97

The role innovative technology will play in the hospitality industry post Covid - 0 views

  •  
    The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.
ricardoa97

How to choose the right hotel software from reliable vendor | By Bogdan Romashko - Hosp... - 0 views

  •  
    The article, "How to choose the right hotel software from reliable vendor", by Bogdan Romashko, discusses the steps needed to successfully select the correct Hotel Management Software for the respective property. The two emphasized points in the article of finding a software are to ensure that the selected software fits the type of hotel in operation and analyzing the original business model to properly select the correct PMS. The selection of the PMS is difficult due to the variations of properties and must be carefully analyzed. A variable, such as the property size and location, can change the PMS used for a particular property. A hotel in Los Angeles, California has different needs than a hotel in Cody, Wyoming. The clientele is different and the operations software needed are unique to that clientele. In addition, the business models for each location has slight difference when calculating success and monitoring customer activity. The PMS selected will basically do the same thing regardless of the property including, financials, task, and logistical management. Lastly, PMS technology can be utilized to assist during the pandemic with minimal touch capabilities which are keyless entry and online check-in and -out.
ysu006

What Can We Do About the Growing E-waste Problem? - 1 views

Today, technology is becoming more and more integrated into every aspect of our lives. As electronics are rapidly being updated and it is often cheaper and easier for people to buy new products tha...

https:__news.climate.columbia.edu_2018_08_27_growing-e-waste-problem_ technology green solution

started by ysu006 on 30 Sep 21 no follow-up yet
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
  • ...25 more annotations...
  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
  •  
    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
xrive007

How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
  • ...19 more annotations...
  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Tabletop e-waiter & checkout
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Diners
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
teallemejia

Enhancing Hospitality Sustainability through Technology - A/O PropTech - 0 views

  • Increasing consumer sentiment and corporate social responsibility towards sustainability are pushing for the industry to adapt.
  • Through the use of systems such as Install solar photovoltaic (PV) systems or combined heat and power (CHP) fuel cells for onsite energy generation, hotels can reduce dependence on fossil fuel sources as well as utility costs.
  • Another impressive example is the Hilton of Fort Lauderdale hotel that has combined green power and design through the installation of six wind turbines which now sit proudly on the roof of the hotel.
  • ...4 more annotations...
  • Opting for tech-enabled energy management is also cost-efficient. The use of sensors can lead to savings of 30-50% on lighting costs.
  • Additionally, sensors can detect if a guest has left the room and adjust the heating, accordingly, turn off lights, and even notify the cleaning staff that a room is ready to be cleaned.
  • Food waste management technology 
  • Operational platforms could be used to gather data around food preferences to allow kitchens to propose more tailor-made menus.
  •  
    I remember when we used to stay in hotels when they started being greener by suggesting their hotel guests to reuse towels and only put them on the floor if they wished for them to be replaced. In today's world with so much technology hotels can be more successful at being eco friendly. This is a must because consumers are wanting to see hotels implement more impactful eco-friendly efforts. The article talks about how hotels are making the switch by renewable energy production, smart energy management and food waste management technology. These are just some ways that hotels have started using to improve sustainable practices with use of technology.
khiyara_00

Quality Is More Than Making a Good Product - 0 views

  • Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2
  • The first is the greater emphasis advertisements place on the word quality and on such themes as reliab
  • Quality should be primarily customer-driven, not technology-driven, production-driven, or competitor-driven.
  • ...7 more annotations...
  • a company’s or a product’s quality image obviously cannot be improved overnight
  • how do customers define quality, and why are they suddenly demanding high
  • d why are they suddenly demanding high
  • Product performance and customer service are closely linked in any quality program
  • Asking dealers to conduct a quality audit as soon as the products are received and to attribute defects to either assembly errors or shipping damages.
  • Consumers’ priorities and perceptions also change over time.
  • Companies that try to define their customers’ attitudes on product and service quality often focus too narrowly on the meaning of quality for their products and services; an understanding of changing attitudes in the broader marketplace can be equally valuable.
  •  
    This article provided data on customer's who feel quality of products have depreciated over the years. It also goes to mention how companies incorporate word to make consumers think they have the best quality product although in reality they have done nothing different to make it more reliable. It also goes to mention different ways companies try to retain its customers by offering warranties and other promotional programs.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hos... - 0 views

  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
  • ...4 more annotations...
  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
bruss031

The future of hospitality tech: keyless entries, welcome robots, and more - 0 views

  • Tourism is an industry that merges markets with the power of defining entire local
  • es.
  • With the amazing advances in technology we see these days, it shouldn’t come as a shock to anyone that tech affects these industries as well.
  • ...6 more annotations...
  • These tours would provide you with clearer walkthroughs of hotels before they book them. This way, you’ll have an opportunity to get a deeper preview of where you’ll be staying.
  • They’re there to greet you kindly and provide information—even drinks and snacks! It’s a nice touch that’s sure to enhance your guest experience.
  • So it’s nice to see that some hotels are looking to adopt smart home features to create advanced and comfortable environments for their guests.
  • Additionally, keyless entry is also trending.
  • In a time of COVID-19, it makes sense, too, that some might want to limit contact, so the ability to place an order electronically and receive food or items is a nice option to have.
  • Given the above examples, it really is quite exciting to see how the hospitality industry is evolving. It’s only natural for establishments to embrace technology as it becomes more commonplace, and many hotels can feel a little behind in doing so.
  •  
    This is a great article to visualize and read about all the technologies that are changing the way we as consumers are able to enjoy hospitality and tourism. The large portion of this article encompasses all of the technologies being implemented around the world in a variety of tourism settings. Everything from allowing consumers to take a virtual tour of a hotel room before booking a stay to welcome robots that greet patrons after a long travel journey to their final destination. Technologies like these are a nice breath of fresh air within the industry and are being used to help elevate the guest experience without removing the personal touch the hospitality industry has become known for.
teresastas

Executive Recycling Company And Executives Sentenced For Fraud And International Enviro... - 1 views

  • xecutive Recycling, Inc. (a corporation) and Brandon Richter, age38, of Highlands Ranch, Colorado, the owner and chief executive officer of Executive Recycling, were sentenced today by U.S. District Court Judge William J. Martinez for their roles in a fraudulent scheme related to the disposal and exportation of electronic waste to foreign countries,
    • cingram21
       
      This article discusses the penalties the CEO and COO of Executive Recycling received for violating the laws that were exposed on 60 minutes
    • teresastas
       
      Thanks for posting this...I was interested to see how this all turned out! Looks like it didn't turn out well for them!
  • significant portion of electronic waste collected by the defendants were Cathode Ray Tubes (CRTs). CRTs are the glass video display component of an electronic device, usually a computer or television monitor, and are known to contain lead. The defendants engaged in the practice of exporting electronic waste, including CRTs, from the United States to foreign countries, including the People’s Republic of China.
  • Executive Recycling appeared as the exporter of record in over 300 exports from the United States between 2005 and 2008. Approximately 160 of these exported cargo containers contained a total of more than 100,000 CRTs.
  • ...2 more annotations...
  • The defendants’ misrepresentation induced customers to enter into contracts or agreements with the defendants for electronic waste disposal. Each victim paid the defendants to recycle their electronic waste in accordance with the representations made by the defendants. Contrary to their representations, the defendants sold the electronic waste they received from customers to brokers for export overseas to the People’s Republic of China and other countries.
  • The defendants claimed to safely recycle e-waste in the U.S., but regularly exported obsolete and discarded electronic equipment with toxic materials to third-world countries,” said Jeff Martinez, Special Agent in Charge of EPA’s criminal enforcement office in Colorado. 
teresastas

Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
  • ...2 more annotations...
  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
rhera004

How to Use Technology in Your Event's Favor - 0 views

  • Alex Nuttall | Jan 30, 2020
  • That complaint is increasingly significant because events and their accompanying technology have become inextricably linked in
  • the attendee experience.
  • ...12 more annotations...
  • In fact, 86 percent of event marketers feel that technology plays a key role in event success.
  • With the increasing use of technology in events, proper execution becomes essential to success.
  • Technology is often an indicator of innovation
  • Apps provide easy access to things like session details, speaker information, and a convenient map of the event or exhibit floor
  • Festivals, corporate events, conventions, and conferences are often hosted in large venues where it’s easy for attendees to feel lost.
  • If you fail to provide high-speed coverage, then attendees may become frustrated.
  • Depending on implementation, tech tools can either become problem solvers or problem causers.
  • increase engagement
  • By creating in-house spaces and using event technology tools to prompt networking, you can encourage attendee engagement.
  • 3. Impress with augmented reality
  • onstage and experiential
  • With AR, there’s no limit to creativity.
  •  
    Blog post talking about implementation of technology for events
rhera004

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry - Endles... - 0 views

  • November 2, 2017
  • The ability to track, attribute and analyze event ROI just wasn’t there before.
  • They are absolutely critical for outpacing and outlasting competitors.
  • ...11 more annotations...
  • To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”
  • Businesses invested heavily in the online world, but a response from consumers was inevitable.
  • advertisers have to fight tooth and claw with one another to be noticed.
  • Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.
  • In fact, it’s the intersection of digital marketing and event marketing that makes the latter as effective as it is.
  • be it attendee engagement, contacts management or marketing automation
  • Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.
  • “Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”
  • In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.  
  • The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.
  • One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI
  •  
    Statistics re: the use of tech in events and its importance/future
rhera004

A Brief History of Event Management: Event Planning Then and Now - LocalHop Software - 0 views

    • rhera004
       
      Roaring 20's should also be noted
  • Individuals can now create, locate, register, and document an event by using one small portable device.
  • Then vs. Now
  • ...8 more annotations...
  • Registration
  • Locating
  • Attendees
  • Advertising and Finding Events
  • The earliest recorded events and gatherings promoted peace and friendship between tribes and clans, and the first known event planner was Cleopatra
  • However, Cleopatra’s events would not have been possible without her servants and free labor. Communication was very limited, and messages were often hand delivered which usually took weeks, if not months, to be delivered.
  • Wealthy aristocratic women were in charge of event management, the most notable being Madame Pompadour, the mistress to King Louis XV of France and Marie Antoine.
  • People were making more money, which meant that they could spend more on hosting events.
  •  
    Quick article on the differences between event planning past and present.
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