Hospitality Technology

In this weeks reading, the article, "Why Investing in Hospitality Technology is Investing in Good Business", mentions how due to the economic downturn hotels have turn to cutting technology and staff levels as a method to minimize costs, yet this is a recipe for disaster, if not conducted adequately. Technology is continuously evolving, it is important to make decisions regards IT investment that will be useful in the coming 3-5 years. Technological infrastructures should operate to facilitate a process or procedure for the overall benefit of the hotel, rather than take a day-by-day approach. In an ever-demanding industry, it is critical for hoteliers to be adequately prepared with automated systems, reducing if not eliminating important manually conducted tasks which are damaging the operations of the hotel due to the lack of real time information which will help revenue maximization. In moments of recessions, companies minimize their cost reducing what is foreseen as unnecessary such as IT investment, yet is important to maintain a level of preparation and not losing the opportunities presented by the market.

Hotel owners and managers are putting eyes on technology in the hospitality industry slow recovery period. All pundits agree this method can bring some recovery. The international hotel organizations have made many plans of improving investment in technology and staff. Progressive hospitality organizations have updated and invested in new technology and training, change the industry requirements and market. Before investment, the most important is to look at what operational efficiencies the technology can bring and how the technology will benefit the hotels. There are many technologies are good choices for investment, such as Revenue Management Systems. This technology is efficient and can help hotels track historic data, forecast future demand and so on. We also need to technology is changing all the time. So this is a big challenge of managers to make decisions for a long development. We also need to realize that the hospitality industry is changing, strategies will not always be applicable to new, unique situations. It is important for hotels to increase advantages in the competition.

Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While "its never too late" to act - there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.

This article talk about the IT in hospitality industry. They give a example of the India. The number of the India's travel and tourism industry is grow 8.4% in 2008 and will be 8% more increase between now and 2016 according to the World Travel and Tourism Council. The hospitality industry should know the customers needs and the goal of the meeting them should be figured out in such a way that the cost of offering the service(s) does not pinch the company balance sheet i.e. variable costs should not show fluctuations northwards. Marketing gurus would always adhere to one statement for advice: cost need to be justifiable through high probability of ROI. The selection of technology in itself is a vital step. Another global feature that is extremely important is a detailed guest, group and company records. Used with a variety of customized reports, these detailed records allow precise targeting of various marketing efforts to improve occupancy rates, increase yield and enhance strategic planning. Each module should have a customizable report selection menu. The reports should have provision for sorting and filtering of data to enable viewing of the exact information might be required at a moment's notice. A good PMS enables a hospitality enterprise to increase revenue and occupancy, improve guest loyalty and reduce costs by centralizing and streamlining your operations. Forward-thinking properties have already begun building a network infrastructure that offers the flexibility and scalability to adapt to the ever-evolving guest, staff, and property management needs. Ajay Goel, Senior VP - Industry Business, Strategy, Operations, Cisco Systems India & SAARC opined, "These next-generation infrastructures are based on a converged network. They integrate with today's solutions-such as reservation, surveillance, and billing systems-and support the newest applications and technologies. The goal is to take advantage of tomorrow's opportunities while protecting e

Emarketing is important to the hotel and travel industry because most transactions and booking are done online. The article gave reasons why emarketing is so important, because it is cost effective. Emarketing is considered the lowest booking channel for hotels. The article talked about the Middle East, especially Dubai that has the highest internet booking sale. Emarketing is they way to go, it is quick, convenient and can be done from anywhere with an internet connection.

This articles focuses on companies setting aside more money for IT investments. They explain how they need to be up to date with everything going on out there and they don't want to be left behind. They are very big on customer relationahip and customer retention. This article refers to all big companies out there including ones in the hospitality industry.

People are starting to use travel agents again, research shows that travel agents showed a 51% revenue increase with an expect of 94% to make a profit. When people travel to exotic destinations is when they tend to use travel agents, and this is the future where more people are traveling all over the world. The internet is a useful took for gathering travel infromation, the counsel and expertise of a travel agent is invaluable. But when people use the interent for the information and get to there destinations and something goes wrong, they have nobody to go to if they need help. Travel agents are evoloving again!

The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.

The article here explains the evolution of how we used Travel Agents back in the day and how we got to a point where we no longer needed travel agents. Back in the old days if anyone wanted to fly to another country or state, we went thru travel agents so we can get a booked flight and car services etc. Now we do everything ourselves. We find out information on our own and book and print our own tickets. Why? because of the internet. The internet will teach you anything and will give you whatever you are looking for. According to the article , people are overwhelmed in all the information provided by the internet that they cant decided where they want to go or where they want to stay at. So business is coming to travel agents. We feel so busy now and days that we give all the work to someone to do everything for us.

This article shows an explanation of people with metal placed in them because of surgery. The alarm will go off with the several types of metals, although there is no type of card or identification that will help you pass through TSA easily because it is easy to create one of the cards by hand. If the detector goes off, you will have to be searched regardless.

This is an interesting article about the tourism industry in Israel. They are pretty much explaining that terrorism is going to happen, but it's the preventative measures we take that are going to help.

With more than 60,000 employees, Cisco Systems has embraced the bring-your-own-device (BYOD) phenomenon, defined as the burgeoning penetration of personal smartphones, tablets and laptops into the workplace. Steve Martino, the company's vice president of information technology, says almost 60 percent of Cisco employees have at least one mobile device connected to IT services, not including laptops, and more than 15 percent have more than one handheld that they use for job responsibilities.

it explains how biometrics has affected the entry to the United Kingdom, with the visas for the foreigners.

This article makes me see in a way how biometrics is actually a better idea than keycard systems or just old fashioned keys. Only the person who booked the room will be able to open it because you never know who is in possession of they card key or the key. With biometrics, you can either tell the guest to tap 2 or 3 fingers or a whold hand. I think that is respecting their fingerprinting privacy, It could be dangerous in away if anyone wants to fake finger prints but that is why a system should be set up in which the guest chooses what finger they want to use. I think its a better idea. Working in a hotel I see alot of key cards being lost and its a hassle just to get them to show their ID or they might be in the room but not registered. If they loose the key and the room number is on the envelope it is easy access for whomever found the keycard. ith Keys, they are always loosing keys. The safe keys in our hotel is always getting lost. I think its better to use biometrics for unique access only

On August 17th, 2012 Forbes Magazine wrote about Onity's security breach with hotels room doors that affected over 4 million hotel rooms across the globe. During a security conference, Cody Brocious, a program developer showed how simply he could insert a device into the data port to access hotel rooms. The cost of this device cost him $50 to build. The company responded to the security issues with a two part resolution. To avoid hackers from accessing the data so easily, Onity will be issuing the hotels new caps that will cover the data case on the doors. Onity is also protecting the equipment with obscure torx screws that will enable the hackers from accessing the panel. The second fix is more costly and challenging for Onity. The company has created a new circuit board and firmware that allegedly fix the security issue. However, Onity is asking hotel owners to pay a nominal fee to help with the fix. Onity could face many financial hurtle through the recall of the 4 million door locks that need to be replaced. The security and safety of many travelers are at risk if this issue is not resolved. Companies such as Marriott International, Starwood Hotels and Hilton utilize Onity's key system across the globe (http://en.onity.com/companyprofile/Pages/Hotel-Resort-Worldwide-References.aspx). These companies won't be affected by the cost associated with the fix; however the small and independently owned and operated hotels will be affected. The question Brocious wrote on his blog and I also ask myself; how many hotels will refrain from properly fixing the issue? Are the major corporations such as Marriott and Starwood given each hotel a deadline to complete such project? Since neither company owns the properly, they simply operate the hotel, how much money and how quickly are owner willing to get this issue resolved?

I found this article to be extremely interesting. It is from 1999, and is discussing the Genting hospitality management system. Having worked at hotels I know and understand the importance of having a property management system. The article states, "Genting is the first company to have developed a hospitality software in the country." The property management system can be incorporated into many different aspects of the hospitality industry: resorts, gaming, theme parks etc. Genting's managing director described the system explaining that that the software "customized to meet the needs of modern travelers". By using this PMS, hotels would be able to improve their customer service, meet the needs of modern travelers, and schedule maintenance more effectively. Not only will this PMS assist with better catering to the guests, but it will also provide a new source of revenue for Genting as they can sell the system worldwide. The article continues to discuss the amount of internet users being able to surpass the one million mark. It is difficult for me to remember a time when there was no internet as almost everything can be done online now. PMS play a very important role in the hospitality industry, especially when it comes to hotels. They assist with keeping track of how many guests are in the property, the names of the guests, their arrival and departure dates, special requests and much more. Genting paved the way for all the PMS in the industry today.

The goal of any business is increasing and exceeding the bottom line; in other words, profit. Those companies especially within the hospitality industry that have the ability to seek and implement new/ innovative methods to cut costs tend to be the most successful. One way hoteliers, restaurant owners, cruise lines, and other 24/7 operations within the hospitality industry will be able to cut costs is a simple new advancement created by Phillips- The 7 W master GU10 LED lamp with DimTone. This article discusses the the DimTone light, its features and the potential amount of savings it offers users in the hospitality industry. Many hotels, bars, restaurants, cruise lines and other hospitality businesses incur a huge expense from energy use due to the volume and demand of business. The article points out that this new lighting feature will save those within the hospitality industry a large percentage of money each month while still providing an inviting ambiance. The life span of the DimTone light is twenty times more than traditional halogen lights. One hotel that completed a full replacement of all lighting with the new DimTone light has seen costs reduced by 82% and an investment payback of making this change within only two years. If this is true for all hotels that have the ability to invest in this cost efficient change, the only question I have to ask is why aren't we seeing this more frequently? The opportunities for an increase in profit from year to year appear to surpass the amount it would costs to enhance all hospitality businesses and help the environment as well.

Copyright 2011 In 1991 I started consulting to hotels, specifically regarding technology. Since then I've been lucky enough to be published in this magazine, to have spoken at HITEC and IHMRS, and also to have presented to many hotel companies.

After reading this article, I thought about my travel experience over the years and how technology has advanced greatly. I clearly remember stay in hotels with 27 box tv , standard alarm clocks and brew style coffee pots.Luxury rooms had VCR and I'm talking circa 1999. Fast forward five years and high speed internet, dvd players and docking stations began to make waves, out with the old and in with the new. Today, with a world filled with smartphones, sleek and slim TV and laptops, social media and WI-FI, staying connect is a must. Hotels are finding innovative ways to keep guest coming back. LCD, LED, HD, 4G are all acronyms that keep guest happy. From access their social media site, using keyless Wi-Fi door openers and having an apps makes a world of difference to tech savy guest, regardless of age. A recent hotel stay left me in speechless, I checked in using the app I downloaded to my phone, I customized my movie selection, orders my favorite snacks from the room service, used my phone to swipe into my room. Yea I was blown away by that fuzzy bar code scanner thingy, actually work. And be part of it all, I used didn't have to change the configurations on my laptop to access any of my favorite sites, I log into everything via a wireless keyboard and there it was 37in HD LCD screen updated me on the happening in my world. Technology, oh where we would we be without you?

Sustainability in the Hospitality Industry begins with energy management. It can be viewed by your establishment as a way to save money, conserve the environment, and preserve destinations for future generations to enjoy as we have. This article points out some of the simple, more inexpensive ways to manage energy consumption and how sadly, so few establishments develop these energy management systems despite acknowledging their benefits. On a brighter note, the article mentions 6 reasons why energy management will inevitably assume its role in our industry and it is encouraging to see more and more establishments already paving that road towards a cleaner, brighter tomorrow. It is not about "tree huggers" and fanatics. It is about our future and the future of next generations living on this fragile planet. The "Green" Movement needs more exposure and I am glad that many experts are taking the initiative to point that out. If we don't take care of this planet, who will?

Kyle Duffy presented Revinate, an online tool to help hotels manage their online reputation and social media. Duffy is asking the question, why don't hotels have a good grasp on their on-line reputation? Revinate is 100% specialized for the hotel space.

Being that we are in an age where social media can either make you or break you, I find that this Revinate software should be implementing in all Hotel businesses. One bad review from a dissatified customer on a social media site can cost an establishment future customers and revenue. The way this system works is that the software picks up all posts from major review sites and different social media sites , good or bad, and compiles them for key people in charge can review and respond to them. This way a negative comment directed at the establishment can be quickly defused and turned positive.

Green Initiative by Hilton Hotel Hotels as well as other service industries are looking for new ways to run more efficiently and looking to nature to give them some ideas. The latest in green technology is allowing hotels to push the eco-envelope and create energy efficient roof systems that also help the environment, and provide a visually beautiful space for their guests to enjoy. Hilton Hotel chain recently constructed Hilton Baltimore to break records with their proactive "green" policy, by creating garden to cover the entire roof, which Hilton looks upon as a commitment to the community and environment- a top level priority which stems from the top at the corporate level and is implemented down to the property level. This kind of innovation benefits all the major stakeholders…….it helps the environment by reducing rain water run-off, creates habitants for birds to thrive, helps to keep the hotel cool thereby reducing utility expense, it also provides a conducive atmosphere for the guest to enjoy and above all it generates good will for Hilton Hotels. This is not just happening in the U.S. Hotels around the globe are choosing to guide their business towards efficiency utilizing green roof technology. Besides recycling, and purchasing 'Green Sustainable Energy Credits' for 50% of the energy it utilizes annually, InterContinental Chicago hotel initiated "waste minimization" with a program that donates table scraps and leftover foods to local farms or composting sites. They have also introduced 'Green Weddings' and 'Green Meetings' options for event planners, bicycle rentals, organic wines and foods, and distribute seeds to employees to encourage giving back to the environment.