this column looks at trends hoteliers should be preparing for in 2020, which include sustainable accommodations and technology innovations that work seamlessly alongside hotel staff.
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HNN - Sustainability, tech top 2020 hospitality predictions - 0 views
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Experts predict the next wave of guests will largely engage via mobile, anticipate personalization, expect less human interaction and hope to book at the last second.
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55% of global travelers say they are more determined than ever to choose sustainable accommodations
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alternatives to single-use plastics, including bathroom toiletries, reusable or biodegradable coffee stirrers, plastic straws and water bottles.
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Adobe discovered that 72% of travel and hospitality businesses see a mature digital foundation as very important in the coming years for ensuring personalized guest experiences. However, when it comes to integrating technology in a hotel, it is important to find a balance between human and non-human interaction.
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the guest can take an active role and see the brands eco efforts first-hand.
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Consider the guest’s carbon footprint when determining where to start on sustainability.
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Hotels need to offer user-friendly and up-to-date technology from the online booking process to the personalization of a room.
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integrating technology that guests already use in their day-to-day
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No matter the technology, strong wireless internet connection while on property is a must for guests today and into the future.
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Guests are becoming more interested in unique packages that allow them to live like a local,
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bundles that offer incentives to visit local restaurants and attractions, and personalize these experiences
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CBRE Hotels Americas Research forecasts consecutive growth for the U.S. hotel industry throughout 2022.
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This article briefly went over a few technology trends, sustainability practices and unique possibilities for future trends. While reading I was able to come to a conclusion on what types of experiences travelers like to have in 2020.
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Meyers Develops Single-Use Paper RFID Hotel Key Card | Hospitality Technology - 2 views
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Meyers, a brand marketing and high-end commercial printing company, announced that it has created a solution that will help the hotel industry offer contactless check-in and room access.
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Meyers has developed a paper RFID key card — called the AssureCard — that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use.
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In addition, Meyers has developed a low-cost key card dispenser that allows the customer to get their own card(s) while maintaining appropriate physical distancing with hotel employees.
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Hotels typically reuse key cards for multiple guests, and in today’s environment, this practice has become unacceptable,
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it can be contaminated with germs and bacteria. Now more than ever, there is a need for safe, sustainable alternatives for hotel check-in and room access.
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In many cases, paper key cards may be printed at a cost that matches the cost of producing plastic cards, and the design options for custom branding are extensive (e.g., printing with graphics, foils, and glitter) and may include the option of an anti-microbial coating.
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The single-user key concept provides a fresh card to each guest and prevents germs from getting passed to your guests or your employees,
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Plus, hotels that use AssureCards can do so with the environment in mind by helping to reduce the plastic that goes into landfills
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Paper cards are a proven technology and have been used for years as gift, loyalty, and product activation cards.
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Meyers has developed a paper RFID key card — called the AssureCard — that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use.
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Meyers, a brand marketing and high-end commercial printing company, announced that it has created a solution that will help the hotel industry offer contactless check-in and room access.
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with hotel employees.
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AssureCard is made with a responsibly sourced paper fiber that offers all of the plastic key card’s best features — durability, convenience, and low cost
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Meyers have created a new way for hotels to avoid physical contact and contamination by using a disposable paper room card. This kind of card also has the advantage of reducing plastic waste and allow hotels to customize their cards. The article also has mentioned that the card can have a layer of anti-microbial coating if needed. Generally, this kind of card is a nice solution to be more eco-friendly and safe. -
The company Meyers has created a new, safe way for guests to enter their hotel rooms with the current conditions of the world today. "Meyers has developed a paper RFID key card - called the AssureCard - that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use." It has been customary in the past for hotels to reuse plastic room keys from guest to guest. This practice is often a deterrent for guests and is also quite unsanitary. Provenance Hotels has been using this technology since January of 2020. Their corporate director, Christopher Bebo stated, "the single-user key concept provides a fresh card to each guest and prevents germs from getting passed to your guests or your employees... Plus, hotels that use AssureCards can do so with the environment in mind by helping to reduce the plastic that goes into landfills." I believe that this technology is an amazing advancement for the health and safety of our guests. The keys are produced at similar costs to what organizations are already paying for plastic keys and they can still provide guests with something that meets their brand standard and expectations. AssureCard is a "proven technology" that is good for the environment and it is going to help to keep our staff and guests safe in a time that is so uncertain.
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Is 2020 the Year of Sustainable Business in Hospitality? - 1 views
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The hospitality industry is implementing more sustainable practices in order to promote a green image that appeals to consumers- which is impacting sales. As the article quotes "companies that lead their competitors in terms of environmental performance also tend to enjoy a median Return-on-Equity that is 3% higher than that of their counterparts." By going green, industry's can can not only attract today's environmentally conscious travelers- but also can help the environment. The hospitality industry is practicing approaches of how to manage operations in an eco-friendly way to help the planet. 2020 will be the year for companies to operate their environmental policies, and marketing messaging around ecological themes.
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Technology in the hospitality industry - exploring the very latest trends - 5 views
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Digital conference facilities
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hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
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If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
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hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
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NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
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A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
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Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
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than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
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Retina scanning is even more accurate and secure
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Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
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81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
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Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
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gives hotels the flexibility to expand and adjust their IT needs along with business growth
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Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
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take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
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Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
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building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
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Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
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local area networks (LANs)
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Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
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While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
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Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
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investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
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can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
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this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
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Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
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Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
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Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
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This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
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The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
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Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
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his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
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All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
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This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
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medical facilities;
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This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
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For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
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hanging a ‘Do Not Disturb
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Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
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almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
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Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
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hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
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ead to positive change and growth in the industry.
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computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
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computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
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t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
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The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
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This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
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Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
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Hospitality Marketing Trends - 0 views
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Many of the latest hospitality marketing trends are centered around meeting evolving consumer needs and preferences, such as the demand for sustainable and eco-friendly travel, the desire for unique and personalized experiences, and the use of technology to enhance the guest experience. Hotels that don't follow the latest hospitality marketing trends risk falling behind their competitors who do.
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(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations ... - 1 views
www.linkedin.com/...s-shaping-future-pooja-kothari
Artificial Intelligence technology hotel hospitality tech travel green
shared by amajo017 on 20 Jun 23
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The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
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A customer service robot
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The online food delivery market will grow by 12.33% by 2027
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Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant.
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Employers are offering attractive benefits to entice talent into their teams.
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Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu.
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About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
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or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience.
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(Sims, 2020).
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This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
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Sustainable Hospitality Technology Made Possible - CiHMS - 1 views
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Sustainable Hospitality Technology Made Possible
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the tourism sector can be harmful to the local environment due to the excessive tourist demands resulting in a large number of plastics & food wastes, overuse of water and energy supplies, and the social life of the local communities.
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The fast-paced technology development has eased hospitality in making strides to becoming eco-friendly without leveraging the heavy financial burden. In order to transform into a green industry, hospitality has been gradually tapping into certain tactics to keep up with the sustainable bandwagon:
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Forgoing daily cleaning
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With the integration of a motion and temperature camera detector, the central AC system automatically adjusts the hotel’s overall temperature to maintain at a certain level instead of manually setting your AC temperature to a specific degree permanently.
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Smart energy and water-saving management.
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Acknowledging your guest in opting out of the daily cleaning properly by rewarding incentive loyalty points or discount vouchers to other hotel facilities would lead to massive cost savings and environmental benefits.
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Digitize the use of paper
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Eliminating all menus, reservations, program flyers, and other hotels in-room compendiums and replacing them with a digital guest room tablet or a large touch screen interactive monitor at lobby area would dramatically reduce the number of paper, cardboard, and plastic waste in hotels operations.
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Effective food waste management
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The recent technology helps the kitchen come up with an ultimate menu that achieves wasting food supply by tracking records on kitchen waste on a daily basis.
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Receiving centralized reports to keep you in check for multiple properties in real-time, accessible from anywhere anytime, and trouble-free integration with other hospitality software via Open API are the benefits of a cloud-based hospitality management solution.
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This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.
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Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views
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using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
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“94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
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49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
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Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
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Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
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Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
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AI is already changing the guest experience across the travel lifecycle, including the on-property experience
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Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present.
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Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
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Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
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Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
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Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources.
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"Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
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Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time.
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Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees.
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Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
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Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency. Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry.
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While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
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This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees. -
"AI is already changing the guest experience across the travel lifecycle, including the on-property experience."