The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views
hoteltechnologynews.com/...e-true-test-for-your-hotel-crm
covid-19 crm hotel software technology travel solution hospitality business autumn
shared by Lymaris Collazo on 26 Aug 20
- No Cached
-
-
Lymaris Collazo on 26 Aug 20DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
-
-
Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
-
A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
- ...5 more annotations...
-
Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
-
a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
-
if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
-
if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
-
this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
-
On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.