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Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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High Tech Green Computing - 5 Signs the Computer Industry Is Going Green - The Daily Green - 2 views

  • It's about time. Our ever-shrinking world is abuzz with activity attempting to address the manmade rise of greenhouse gases. Eco-visionary James Lovelock published a radical idea in Nature to increase ocean uptake of CO2 through giant ocean tubes. New Zealand has kicked off an ambitious plan to get 90% of its energy from renewable sources by 2025. JC Penney, Office Depot and Kohl's have announced green building plans. In May, General Electric said it had doubled sales from environmentally friendly products, to $12 billion over, in two years .
  •  
    due to people are able to buy more computer or devices the consumption or energy has increased dramatically affecting the global warming and companies are implementing new technology or methods to minimize the negative impact in our habitat.
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    I completely agree. More and more companies are turning to Eco-friendly operations, especially since this is a global trend nowadays. It is greatly beneficial to our environment and technology will always keep advancing into that direction. The best example is the USB 3.0 ports mentioned in the article. Companies are striving to have the cutting-edge not only in their going-green emphasis, but also toward their competitors.
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    Seems like going green is on its way to becom a trend. Business going green not only for protecting our environment and limited resource, but also one of the ways of competing with competitors.
  •  
    I love this article and I am so glad to be told that something is changing to being green in high-tech sector. Going green is always a serious issue and all industries should pay attention to it. I am happy to see that computer industry realize that they need to focus on green things and they are really doing something to be green.
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Appreciating the Benefits of Green Computing on a Global Scale - 1 views

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    Green computing has drawn people from all over the world into becoming one global community. Green IT technologies & other computing initiatives have enabled people from all over the world to interact as one global community without worsening the CO2 emissions & the E-wastes. This article introduces the green computing technologies and their positive impact. It's included some case studies of Google, IBM and HP. The tips for sustaining the advantages of green computing are quite useful. To sum up, green computing brings the benefit of the realization of globalization, it paved the way for worldwide interaction through energy-efficient and cost-effective global communications.
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Green IT | Green Hotelier - 2 views

  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
       
      Computers waste a lot of energy and parts
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  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • cloud computing
    • cleon087
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  •  
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  •  
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
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    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
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Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
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  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
  •  
    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
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Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - In... - 1 views

  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
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  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
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    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
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    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
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    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
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    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
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Greening your IT infrastructure | Green IT Best Practices - 1 views

  • Incident
    • lvela051
       
      Ways to make office spaces more "green."
  • going green makes good business sense because it cuts costs in many areas.
  • Many forward-thinking organizations have already developed strategies to incorporate green IT factors into their everyday business decision-making processes. Stretching far beyond just facilities and information technology, leading companies are creating holistic green IT plans that include the Finance, Purchasing, and even Human Resources departments.
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  • Chances are that your IT department is directly and indirectly one of the largest power consumers in your company.
  • The benefits range from lower costs to happier employees:
  • Reducing environmental impact.
  • Lower operating costs.
  • Improved morale and workplace health.
  • Improved company image.
  • Lower capital costs.
  • Consolidate
  • Rightsize.
  • The five principles of green IT
  • use devices that perform more than one function so that you only have one device to power.
    • lvela051
       
      Multi-purpose device helps with reduction of excessive amounts of IT systems.
  • Virtualize.
  • Virtualization is one tool you can use to consolidate multiple workloads onto a single server while making it easy to move them from server to server in order to balance workloads or take systems offline for maintenance or replacement.
  • “Where to start?” You start by taking a baseline measurement of where you are today, making incremental improvements, and measuring the impact you’ve had.
  • Manage your waste stream
    • lvela051
       
      Always make sure to reuse before recycling. If it comes to recycling, make sure to dispose properly where no environmental harm is done to the community.
  • Your network connections (and power) come in at the top, meeting a core router that’s probably in your data center. (You may have a data center, or you may have a closet, but you probably have some place with a set of central switches, servers, storage, and backup devices). The tree gets wider as your network fans out to your offices, where you may have an IP phone and workstation in each office, plus copiers, fax machines, and printers in common areas.
    • lvela051
       
      Important to know how everything connects to be able to see what is really needed.
  • Techniques for greening your office space.
  • Use one PC per employee, and size the machine to the task being performed.
  • LCD monitors are the norm today.
  • Set up sleep schedules on your PCs and your monitors;
  • Consider the waste stream that office equipment generates.
  • Measure.
  • Measure your energy consumption
  • Set goals
  • Make incremental changes
  • Measure again to evaluate
  • Repeat.
  • Control.
  • Get Experienced Help.
  •  
    The article explores the concept of "Green IT" to help reduce the amount of energy and e-waste and make it more sustainable. The five principles mentioned in the article are to: Rightsize, consolidate, virtualize, measure and manage e waste, all used to be able to operate a better IT system that works efficiently to reduce energy consumption. Also providing a visual representation of an IT infrastructure to break down how it works and providing ways to reduce power and purchase of each structure. Some ways mentioned where to create a new data centres, installing new printers and purchasing energy-efficient equipment to reduce consumption and also cost of energy. The idea is to become more aware of how to start change and be able to control and monitor the IT used to make it more sustainable and minimize "ecological impacts." Based on the article and the quick evolution of technology, i don't think we can stop the use of IT systems but there are ways to reduce and monitor the amount of IT systems. One point that was not mentioned was "cloud computing" which seems to be an effective strategy set in place to reduce the amount of IT systems used within business. Not only does it reduces the hardware costs but also saves energy from having several systems to locate information.
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The Fairmont Hotel checks in a green IT strategy - Page 1 - Green IT - 3 views

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    Usually most of computers in the hotel won`t close include in the guest room and work station. It will make huge of waste. With this green IT strategy , hotel will reduce energy consumption and save tones of CO2 annually. Fairmont's strategy is a "great example" of where businesses can hit next
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    It is important that hotel company focus on develop green IT which can play a big part in a corporate social responsibility. At the same time, it is an important part of the strategy to ensure the power down by essentially forcing. Hotel should have back up plan for some unexpected thing happen.
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    That's a good green IT strategy that The Fairmont is applying. I just read an article about the green practices that The Double Tree is applying and although they were very good and interesting the article do not mention anything about a green IT strategy.
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    It is amazing how even a small initiative of shutting down work stations after an hour inactivity can be this impactful generating such savings. My only question is that the fact that Fairmount is a global company can they really have a centralized center controlling all work stations? In any case this initiative is driven by their corporate leader and is a powerful message in terms of social responsibility.
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    Fairmont Hotels & Resorts announced a comprehensive green IT strategy by addressing technology infrastructure and IT operations for all 56 of its hotel properties worldwide. A key part of its green initiatives is a central-managed power-down schedule that all of its internal desktop will be shut down one hour of their activities. One of the spokesmen said that this green IT approach is suitable for hotels that do not traditionally have a data center. He also pointed out that this new green IT approach is easily applied in North America and part of the Europe, whereas a little harder in Asian countries because of the different standard that they use. So what they are working on is to getting everyone to understand its value and set up international standards.
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How it can go green and Green initiatives - 1 views

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    Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ
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Green Technologies In Computer Science | Greener Ideal - 1 views

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    This article focuses overall on the explanation of what is green computer science and several different ways for you to practice that very same thing. Green computer science is definite as "the study or practice of eco-friendly computing or IT." This type of computing, while growing around the world and being a large part of the overall energy consumption, the problems with that grow as well. With the e-waste that comes with computing, green or otherwise, it is becoming more important than ever to try and find other ways of eco-friendly computing in order to combat the a,punt of e-waste that is produced as a result of the computing. The article highlights 3 different ways of eco-friendly to make sure you are doing your part and it also includes a symbol or brand to look for to make sure that the computer you do use or plan to use is eco-friendly as well. The secondary ways are as follows: 1. Dynamic power scaling which is a technique that allows a drastic reduction in the working rate or frequency of a microprocessor or link interfaces to reduce energy consumption and generation of heat by the chip. 2. Virtualization is a modern IT paradigm which allows separation of technology implementations and computing functions from physical hardware, while cloud computing is virtualization of computer programs via the internet. 3. Using terminal servers is a green computing technique that allows multiple users to connect to a central server, which performs all the processing; however, each user experiences the system on his or her terminal. Finally, the brand or symbol to look for on the computer to make sure that it is eco friendly and consume less power is the Energy Star located on products. In addition, it's not just for laptops; it's for computer monitors, printers, and desktops as well.
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What is green computing? - Definition from WhatIs.com - 1 views

  • Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste).
  • The work habits of computer users and businesses can be modified to minimize adverse impact on the global environment. Here are some steps that can be taken:
  •  
    "Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste). One of the earliest initiatives toward green computing in the United States was the voluntary labeling program known as Energy Star. It was conceived by the Environmental Protection Agency (EPA) in 1992 to promote energy efficiency in hardware of all kinds. The Energy Star label became a common sight, especially in notebook computers and displays. Similar programs have been adopted in Europe and Asia."
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Introduction to Green Computing for A Sustainable Future - 1 views

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    This article covers green computing. Green computing is an environment-friendly approach to computing. It involves using computers, computing devices, and IT resources with minimal power and disposing of parts appropriately to protect our environment. This is an approach toward environmentally sustainable use of computing. It involves manufacturing, designing, disposing, and using computers and related resources effectively and efficiently with minimal to no negative effects on the environment
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Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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The world's e-waste is a huge problem. It's also a golden opportunity | World Economic ... - 1 views

  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
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  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
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    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
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5 Common Hospitality Security Issues | ROAR - 0 views

  • Unauthorized visitors pose a threat to hospitality security because they’re hard to track and because their intentions can be unclear
  • According to a study published in the Harvard Business Review, up to 90% of women and 70% of men working in the restaurant industry had experienced some form of sexual harassment.
  • A lot of people working in the sector simply don’t feel secure, especially when they’re required to work alone or in isolated areas.
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  • Small businesses are often at increased risk, with around 36% of attacks aimed at enterprises with fewer than 250 employees.
  • Promoting credit card sales over cash transactions Carrying out background checks on prospective staff Reducing employee turnover Installing CCTV monitoring systems
  • One solution to improving employee safety and boosting security in the hospitality industry is a wearable panic button system.
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    This article includes 5 security risks (including technology related and not) common in the hospitality industry, as well as some specific examples and ways to avoid those issues. It was written in July of 2022 and as a result is likely relevant today. Although not all of the security issues are technology related, I posted this article because I believe that all of them can at least be addressed by incorporating technology. For example, unauthorized visitors can be addressed through increased camera and scanning technology to identify visitors that may have poor intentions entering the premises.
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    5 Common Security Issues in the Hospitality Industry
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5 Key Lessons Learned from Critical Infrastructure Cyber Attacks - 0 views

  • 5 Key Lessons Learned from Critical Infrastructure Cyber Attacks
  • Cyber criminals are highly motivated, creative, and nimble
  • Consider the rise of cryptojacking, which uses mining malware to hijack computers to mine cryptocurrency.
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  • Don't be complacent — limit Internet access points with silos.
  • The attackers were just trying to look for unused processing power that they could use for their benefit."
  • finding the time to consistently audit and always be improving security is critical too
  • Keeping the critical infrastructure efficient and effective is challenging enough.
  • Train your humans.
  • This example underlines the importance of educating employees to always be vigilant and raising awareness of potential threats.
  • Stay current.
  • Concerns that new operating systems or software updates might destabilize crucial infrastructure can inhibit the best practice of always updating.
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    There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.
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10 Industry Experts' Picks For The Hottest Tech Trends Of 2023 - 1 views

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  • 10 things to look out for in the business and consumer technology realms this year—and in the tech industry specifically—and why these developments will have such an impact.
  • shift toward technologies and initiatives that quickly drive efficiency.
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  • major investments in connected car technologies designed to utilize cars for payments.
  • This new wave of AI can perform sophisticated tasks that until recently only humans could do
  • Transparency offers opportunities for more value to be captured and for it to be equitably distributed
  • no-code tools
  • more personalized content
  • fully embrace digital health.
  • a lot of transformation over the next five years in industries that depend on text-based content
  • ’ll see the development of business analysts with data science certifications and data scientists with business acumen
  • More Development Of The Metaverse
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    The article "10 Industry Experts' Picks For The Hottest Tech Trends of 2023" discusses the technologies which are predicted to trend for both businesses and consumers over the course of 2023. The trends include a shift in technology that drives efficiency; reliance on no-code tools such as Wordpress and Shopify; next generation AI that can perform task such as natural language processing; image recognition and decision making; technology that is able to create value to business and consumer through transparency; advanced car technology such as contactless payment version for cars; personalized content; advancements in digital healthcare; ai-generative tools; analyst who bring both science and business skills; and lastly advancements in the Metaverse.
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Ransomware attack on chip supplier causes delays for semiconductor groups | Financial T... - 0 views

  • Disruption from a ransomware attack on a little-known supplier to the world’s largest semiconductor equipment manufacturers will continue into March, in a new setback to chip production after years of coronavirus-related delays.
  • first identified on February 3,
  • MKS’s customers include many of the largest companies that produce semiconductors and the specialised equipment necessary to manufacture them, including TSMC, Intel, Samsung and ASML.
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  • The company had revealed on Monday that it could still take “weeks” more to restore operations and would cost hundreds of millions of dollars in lost or delayed sales. Most ransomware victims are able to recover in about three weeks, according to industry estimates.
  • The attack affected “production-related systems
  • , the company has now told the US stock market regulator that it is unable to file its annual report on time
  • the final impact on quarterly sales could total as much as $500mn — more than half what Wall Street had previously predicted
  • The semiconductor supply chain, which in many places relies on components made by only one provider, has faced repeated shortages over the past two to three years due to production and logistics delays.
  • However, demand for smartphones and other consumer electronics has waned in recent months as coronavirus lockdowns eased and consumer spending has been squeezed by inflation.
  • , it is unclear if MKS will be encouraged by US law enforcement to resolve the issue by paying a ransom.
  • Shares in MKS fell by about 15 per cent between February 3,
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    The article "Ransomware attack on chip supplier causes delays for semiconductor groups," discusses the affects on a company due to a cyberattack that occurred February 3rd. The company is believed to have setbacks into March and that it would cost hundreds of millions of dollars in lost or delayed sales. The company also believes they will be unable to file its annual report on time and possibly have to resolve the issue by paying a ransom. This also cost a 15% decrease of shares for the Company.
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The Pernicious Side of Electronics: The Growing Problem of E-waste - One Green Planet - 0 views

  • E-waste produces tonnes of toxic waste each year
  • In 2022, it was predicted that as many as 2.13 billion PCs, tablets, and mobile phones were shipped worldwide
  • requires a concerted effort from tech giants, consumers, and governmental bodies worldwide.
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  • The first step towards reducing e-waste is increasing consumer education
  • Another crucial step is improving the design of electronic devices to be more sustainable.
  • more aesthetically pleasing than before. Often, these shortcuts make devices harder to recycle at the end of their lives.
  • Local infrastructure needs to be improved to help consumers easily recycle electronic goods instead of hoarding or unsafely discarding them
  • . Designers must figure out how to create products that are both beautiful and can endure far longer
  • E-waste is a growing problem that requires immediate attention from stakeholders worldwide.
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    The article "the pernicious side of electronics: the growing problem of e-waste," discusses e-waste and what we can do as a community to eliminate the issue. E-waste produces tonnes of toxic waste each year and it was predicted that within the last year around 2.13 billion PCS, tables, and cellphones were shipped worldwide. To eliminate this issue moving forward we must increase education on the harmful impacts of e-waste, improve designs for more sustainable electronic devices, and upgrade infrastructure where the consumer is able to recycle electronic goods safely.
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Why we care about location marketing - 0 views

  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
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  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
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    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
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