Why and How to Use Proximity Marketing for Restaurants? - 0 views
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More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
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How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business.
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Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches.
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Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
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Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
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. You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
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This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
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You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded.
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It will allow you to create combo deals that can help you refer customers to each other to increase sales.
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Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in.
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The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
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you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
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The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
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You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant.
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If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
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It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
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is to entice customers to make a decision to buy from your business in the immediate or near future.
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The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
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You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
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, you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
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A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
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This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.