Festival de gastronomia oferece menus especiais com preços fixos - NE10 - 1 views
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Um dos eventos de gastronomia mais importantes do País, o Pernambuco Restaurant Week
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O festival tem objetivo de aquecer o faturamento dos restaurantes participantes que, por sua vez, se comprometem a transferir parte do lucro para uma instituição social.
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O Restaurant Week surgiu há 20 anos em Nova York e hoje acontece em mais de 100 cidades ao redor do planeta. O festival é uma realização da Mica Ideias e Engenho de Comunicação e Marketing, patrocinado pela Mastercard,
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The article talks about how the most important gastronomic event in Brazil "The Pernambuco Restaurant Week" was promoted to attract a large population. This festival started 20 years ago in New York and nowadays it takes place in 100 cities around the world. By marketing the festival through different media channels and promoting it through e-marketing the participating restaurants are expecting exposure, brand recognition and an increase of business "The festival is aimed at warming the sales of the restaurants that, in turn, undertake to transfer part of the profit to a social institution. This year the organization was chosen as the Child Citizen Orchestra Boys of coke, which serves 130 youths, between 4 and 19 years." The main sponsor of this famous event was MasterCard giving the brand popularity, position, and exposure in the Brazilian market.
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Thank you for sharing this. I love Brazilian food. I will have to see if there is any restaurants in the area that are participating.