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For every hospitality organization, the online press should be an important component of public relations, sales and marketing plans. In addtion, the business websites and its press room should be able to provide all the info needed. Therefore, the most important question to ask: does your web site work for the press and analysts that visit it? So, the top six steps to have an effective online press room are: 1. Make your press room easy to find 2. Press release index 3. PR Contacts 4. Photos, images and video 5. Background Information 6. Press Clips and Press Coverage Page

The thunderbolt will have high-speed data connection technology that provides a maximum of 10 GBPS transfer rate. This will be the first thunderbolt motherboard to be certified by Intel. By having a motherboard as unique as this one, computers will be able to operate a higher speed, which can optimize work performance. This motherboard will also have six USB ports, 4 PCI Express slots and much more accessories. I believe having a Computer with this hardware can be beneficial to any company, especially when working with various projects and software. How do you feel this motherboard can impact a business on a day to day basis? below i have included the webpage for you to check out the articles on this motherboard.

This Hilton is taking on a very ambitious project to help save a lot of money in power costs. They are installing wind turbines on the rooftop of the hotel. The good thing about these turbines is that they seem to be sort of "stylish" and not the typical field turbines. The turbines, a total of six to start, will assist in creating more sources of electricity as opposed to the conventional methods. Electricity is probably one of the most expensive costs a hotel has to deal with. Using turbines will definitely help cut costs. Additionally, Hilton is not new to using green initiatives. They are planning to install solar panels in 2013. Both the turbines and the solar panels are expected to supply about 5 to 10 percent of the needed electricity. Also, the windows are built to block out the heat from the sun and to withstand the forces of a hurricane. Of note: this particularly Hilton was the very first hotel in Broward County, FL to receive the Florida Green Lodging designation. Erica

Cloud computing is becoming more and more popular in today's business world. What are the main advantages that cloud computing can bring to Hospitality industry? Through the article I found the answer which are also the concerns of hoteliers that are a lower cost and a higher security environment. For instance hotel companies can be access to the latest version of what they are using without paying too much to buy related software. Secondly since the cloud is being used by federal government and financial institution which have higher level of regulatory requirements than most hotels, hotel companies can feel more safety in applying this high-tech in their business. But nothing is perfect. The author mentioned in this article that before we choose cloud service, we should get to know some information about the hospitality software suppliers. As for me I concerned about whether they have an offline mode which can continue the business activities for a while when the internet disconnection happens. For example how could hotels make sure the check-in, check-out, and reservation activities go on successfully when something wrong with the internet. The second concern for me is how could I get my data back if I discontinue my service in certain provider. Hoteliers should have ways to protect their data and other business activities. Cloud computing is developing very quickly and it will benefit us a lot only when we get to know the right way to use it. 

Cloud computing is regarded as a good tool for hotel. It could convert capital expenditure to operational expenditure, access to the latest version easier, and remove infrastructure management. However, there are several questions need to be asked when choose a software supplier.

Six of the largest hospitality firms around the world (Hilton Worldwide, InterContinental Hotels Group Choice Hotels International, Hyatt Hotels Corporation, Marriott International, and Wyndham Hotel Group) have joint to create a new online hotel search engine. Roomkey.com is the name of this new search engine and its main purpose is to enhance the hotel booking experience for customers. As it is described in the article Roomkey.com expects to differentiate itself from other search engines by providing accurate information straight from the source. They believe choosing a hotel is a personal decision and the more information customers can feel more confident in there booking decision. In the near future it is intended for this page to be an interactive site where people can comment and plan or compare their vacations with others. At the beginning it will focus only in U.S travelers and then it will expand to English speaking countries.

This article highlight what different hotel chains are doing in order to "go green" It looks at different sections of the hotel and explains what the hotel chosen is doing to go green in the different areas. The first are is the Guest Room. The article explains the the Kimton Hotels have recycling bins for bottles, cans and paper and this increase there recycling rate to 75% over 3 years. The second area the article touches on is the Kitchen. It explains how the Fairmont Hotels and Resorts are encouraging their kitchens all over the world to use organic foods. The third area the article explains in the Bathroom. Apparently, the Aloft group has installed refillable shampoo and body wash dispenser at its locations and plan to do it for the future locations they are opening. As it relates to the outdoors, Asia's Six Senses is protecting the seascapes with chlorine fee pool sanitation system in order to protect the coral and marine life. The article also explained that the RockResorts have changed chemical cleaners to cleaners that were more natural. The article also states that changes are being made in shops and boutiques. The Swedish Scandic hotels stopped selling bottle water at 147 of their hotels and Banyan Tree resorts has partnered with local vendors to sell in their boutiques. I feel that all of these hotels and resorts are going in the right direction in order to save the environment in which they operate.

An app has been created that allows clients and staff to communicate. It enables staff to perform many of the six functions of a pms system that was discussed in class, it's easy to use and it's a discreet way of companies to get customers to create and update their customer profiles. This is a benefit because companies in the hotel industry oftentimes use customer profiles to improve service.

This article is written by a publisher and editor. It is based on what he saw and heard. The main contents are around the LEED Volume Program. The leadership in energy and environmental design consists of a suite of rating systems for the design, construction and operation of high performance green buildings, homes and neighborhoods. Marriott group opened their first hotel as part of Marriott's LEED Volume Program. The senior design manager indicates the program saves owners about $100,000 in upfront costs and six months of construction time. And it provides a competitive advantage for Marriott. Depending on his article, it is easy to know what is unique about the hotel from a green design and operations perspective. For example, the pool uses salt water to reduce the need for chlorine. Or the windows are high performance and reflect heat. Especially, the shower facility is for employees who ride their bicycles to work. Hoteliers pay much attention to the green development will help them to reduce the cost and pollution. Moreover, the staff prefer working in a green hotel because it helps motivate them daily. The following link is about the detailed of Marriott's LEED Volume Program. http://www.usgbc.org/ShowFile.aspx?DocumentID=8146

Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot

FIFA has paid noticeable attention to the environmental impact of the World Cup since the 2006 World Cup and green management has increased with every World Cup since with the biggest plans already staged for years 2018 and 2022. The Green Goal environmental program has been in effect since 2005 when FIFA partnered with Local Organizing Committees (LOCs) in order to champion green initiatives. This program has been adapted for every World Cup since. The program combines the resources of host cities, governmental departments, local environmentalists and international partners. Now, FIFA is implementing green initiatives into the bidding process for 2018 and 2022 by requesting information pertaining to the reduction and control of negative environmental impacts from bidders prior to making a decision on where to host the World Cup. In my opinion, FIFA has adequately worked towards environmental sustainability over the past ten years and has powerful plans to continue and improve green initiatives going forward. Previously, the indoctrination of the Green Goal program in 2005 laid the foundation for green goals and growth. Each subsequent World Cup has relied on a Green Goal program to set and measure environmental initiatives. Also, FIFA has already begun working on the Green Goal for 2018 and 2022 by requiring potential host destinations to incorporate environmental sustainability into the management structure of the mega-event. Management is required to set measurable objectives in six key areas: water, waste, energy, transportation, procurement and climate change. In addition, potential host destinations are required to plan and explain how they will incorporate stakeholders and the community via an Environmental Advisory Board. All of these aspects must be outlined in the bid submitted for consideration by FIFA and will be weighed heavily during the host location decision process.

FIFA's decision to use involved green standards as part of the bidding process for World Cups 2018 and 2022 is ingenious. The rigorous standards and expectations eliminate cities that are unwilling or unable to do the research and prep work required for the environmental concerns associated with such a large and prestigious event. However, these same circumstances caused increased competition between the remaining cities and come with some sort of financial cost. The increased competition between potential host cities and the associated higher costs pertaining to the implementation of green strategies may be seen as negatives to involved commercial/government entities and community conservatives. The following comparison explains how this may be so. Companies often design buildings with minimal closets despite having a large need for storage space. The philosophy behind this is "closets don't make money." On the contrary, entertainments space (i.e. Casinos), larger sales floors (i.e. Car Dealerships) and management offices are all spaces in which money is generate and therefore income is maximized by maximizing the "money-generating space" and minimizing spaces (i.e. closets) that do not do so. Similarly, green initiatives guarantee extra expenses and do not generate a significantly increased income. Some entities may view green initiatives as "closets." In conclusion, FIFA is a powerful force in the green initiative campaign. The organization has worked tirelessly the last 15 years to implement and improve environmental initiatives related to the World Cup. Despite the outside chance that a significant portion of the population will view green initiatives as costly non-necessities, I believe that FIFA's Green Goal program will be a success. It provides an expanding platform for each subsequent Word Cup by requiring environmental initiatives to be implemented at the management level and begin at the earliest point possible: bidding.

Subscribe to BizReport Receive our email newsletter with breaking news, in-depth reports & interviews: Marketing Beyond Marketing by Helen Leggatt Airspace's study in the U.K. among 100 marketing and brand decision makers in the hospitality, retail and leisure industries with at least 500 employees, conducted by Vanson Bourne, found that nearly all (99%) are considering investment in proximity marketing.

In this article they discuss how popular proximity marketing has become and how every company is now investing some of their marketing funding to it. 99% of marketing managers in the UK are investing in proximity marketing. This statistic speaks volumes at how important this has become. This form of marketing allows companies to reach customers like never before and customize every guest experience. It is also another tool for companies to gather data on their customer. The better we know our customers the better we can serve them. With new technology being created daily a company cannot overlook any new revenue generators.

I found this article very interesting as it covers some of the next technological changes the hotel industry would see. Hotel companies and property owners are spending lots of money to ensure they are able to satisfy modern day traveler's needs. As technology advances and more and more studies show travelers prefer to use their own mobile devices, companies have to constantly improve their mobile platform. Sooner or later hotels will have mobile keys that work via a phone on the customers phone or tabloid. Features like mobile keys, check-in, and communications via a mobile app will all require significant amount of investments by major hotel chains. All of these new types of feature also require more advanced security to protect hotel stayers while using the hotels' mobile apps. Over the long run the investment will pay off for large hotel companies as they will gain tons of data and data is very powerful and useful. I am interested to see how this affects small-scale motels as the investment in mobile platforms may not be feasible for an independent motel.

This article discusses six of the new upcoming trends in the hospitality industry in regards to technology. The first is mobile ubiquity - meaning the amount of usability of guests using mobile devices to check in, make a reservation, or purchase. The second is integrating mobile data and the integration of such valuable data. Third would be the Enabling of guest room technology, such as on-demand content and room features. Fourth would be Future-proofing networks and ensuring safety from hackers or malwares. Fifth would be beefing up security. sixth would be energy conservation to save money on wastes and energy consumption.

Future proofing or building a more robust network infrastructure is the backbone and the most important part of any network model. It seems that newer buildings will have an advantage as they will have fiber optic installed as they are constructed which would be cheaper than replacing an entire existing copper network. This trend, will enable companies that have newer hotels to offer more services and meet the technological demand that their customers now expect.

IT investment are pushed forward now and days more so for guest satisfaction. A recent Motorola Solutions Inc has uncovered a study that fifty six percent of hospitality organization plan to increase their mobile investment and wireless technology with greater data volumes and high speed access. This will increase drastically competitive advantage for the business and customer experience. Some find it a challenge in convincing upper management to approve investing in to the latest technology. As well as demonstrating that a proposed technology investment will be beneficial for their business and will assist in continuous up to date trends and market competition. I highly agree that technology is a must in this industry, especially how fast it is changing. In order to stay within the competitive advantage and provide convenience for our guest it is necessary to invest and update into the latest technology. The initial investment might be extreme especially if you have been out of date from any recent technology however, with time the results will be returned with satisfied guest and fast paced PMS systems.

Information Technology is indispensable in the hospitality industry for several reasons. This article discusses how many hotels are increasing their investment in I.T because of its abundant advantages, especially guest satisfaction. It particularly states how mobile and wireless technology will aid in guests pleasure but ensure competitive advantage as well. They looked at a study of Motorola Solutions Market Barometer of 2011 where they fundamentally determine the emerging trends in the industry and opportunities. They then came to understand that businesses are investing more on hospitality information technology to not only assist in customer retention but to have an overall high-quality system that can manage their daily duties such as inventory, budget, and status of room reservations.

This article talks about how hotel companies are starting to invest more in information technology to provide a more enhanced guest experience. A survey done by Motorola Solutions found that 56% of hospitality companies are looking to invest in more mobile technology. While companies are looking to invest more in technology, it has been challenging to convince higher management levels to make the investment. Radi Karnib with Rotana Hotel Management said that it's important to demonstrate the benefits of the investment. Daniel Haijar with Layia Hospitality agrees and goes on to say that it's important to differentiate between what's an investment and what's an expense.

The article basically discusses six different ways how PMS's help shape and make the lives of hotel owners much simpler because they take a way most of the behind the scenes thinking action that is needed to run a fully operational hotel. Which ultimately gives the hotel owner more time to consider ways to satisfy their guests to persuade them to keep coming due to the exceptional customer service that may be given.

This article makes me proud to work in the hotel industry. Of course, there's financial motivation for being energy efficient, but hey, we can pretend we also do it because it's the right thing to do. As long as owners and operators see opportunities to continue to reduce energy costs, they won't stop. I have to believe that hotels will continue to look for ways to become even more efficient to the point of eliminating their carbon footprint. The hotel business is one of the few industries that have a strong incentive to dramatically reduce energy costs. The fact that the EPA's ENERGY STAR program is working on a new, hospitality-specific scoring system in response to the industry's specific needs and growing demand is pretty cool. I can see such a system becoming measurements for bonus payouts like market share is with Smith Travel Research and further accelerating the work around sustainability in hotels. A great point is also made regarding the retention of employees. The article argues that employees will feel that management cares about their health and well-being. But I would also say that employees want to work for hotels that do what's good and right for our world. You want to work for the good guys. Individual travelers, companies and meeting planners are more and more looking to stay or do business with hotels that are eco-friendly. Thirty six percent more travelers are expected to choose more eco-friendly travel options than they did in 2016. That statistic should definitely get the attention of owners currently in the process of planning a new hotel. If you want a competitive advantage from the day you open your doors, fill up that building with green initiates and let the green slide right down to the bottom line.

This article mainly describes the differences between local and cloud PMS. This paper mainly puts forward six different directions: improving hotel efficiency, improving staff productivity, automatic software upgrade, security, cost reduction, free service market (SMP) application. Through a brief introduction and comparison, it shows that cloud PMS is the future development trend. Cloud PMS provides flexibility, simplifies workflow, custom options, new ideas for mobile front desk and mobile access, while eliminating management hassles and maintaining your local solutions.

Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.

This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.

Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.

This article discusses 6 steps for planning successful and virtual events. It references a White Paper on this topic