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isabelladlp

Confidentiality in the Hospitality Industry - 0 views

smallbusiness.chron.com/ospitality-industry-75152.html

technology hospitality Software green business

shared by isabelladlp on 07 Oct 21 - No Cached
  • No specific laws govern confidentiality in the hospitality industry, but your contracts and policies should clearly dictate what degree of privacy customers can expect.
  • Hospitality businesses routinely swipe customer credit cards and may gain other sensitive financial data, such as a customer's bank account information.
  • If you inadvertently leak this data, you could be legally liable for your negligence, resulting in costly lawsuits.
  • ...18 more annotations...
  • If your connection isn't password protected, anyone can access the system.
  • And even with a password, computer-savvy network users can gain access to another user's data.
  • Hospitality workers don't have any special legal authority, so they can't physically restrain a customer. Instead, they should call the police if they suspect criminal activity.
  • Your company's confidentiality policy can educate customers about the amount of privacy they can expect.
  • If you promise a customer a specific amount of confidentiality and then break that agreement, you've broken your contract and can be sued.
  • No one can contract to engage in illegal behavior, and if someone is in immediate danger, it's your duty to take steps to protect him.
  • It also establishes guidelines for employees to follow, and a clear policy can even protect you against lawsuits.
  • The U.S. Supreme Court has established that hotel customers have a "reasonable expectation of privacy" in hotel rooms.
  • You can't enter or search a guest's room without her explicit consent, but guests are not entitled to any special privacy
  • As a business owner, you value the privacy of company secrets and procedures, which is why you expect your employees to maintain some standard of confidentiality
  • confidentiality in employment is implicit, regardless of whether employees have signed an agreement.
  • If a member of your staff violates this explicit or implicit agreement, the penalty for breach of confidentiality can be severe and long-lasting.
  • an employee who signs this type of agreement agrees that a violation of confidentiality is also a violation of the employment contract. The penalty for breach of confidentiality isn’t restricted to employees who have signed confidentiality agreements,
  • if you own a computer security company and an employee’s laptop is stolen, and that employee didn’t encrypt sensitive data on that computer per company policy, it could constitute a breach of confidentiality.
  • Healthcare privacy is essential, not only to protect a patient’s right to decide who has access to sensitive information but also to protect doctors and other healthcare professionals from malpractice claims.
  • Theft is a violation of criminal law that in some instances can be punishable by a stiff fine or imprisonment.
  • As a business owner, you would report the theft to law enforcement, and the state or federal government would charge your employee with the crime.
  • Employers will not look favorably on any prospective employees who were terminated due to a confidentiality breach, or convicted of a crime related to that type of violation.
jblan183

Smart hospitality-Interconnectivity and interoperability towards an ecosystem - ScienceDirect - 0 views

www.sciencedirect.com/...S0278431917301974

shared by jblan183 on 25 Oct 21 - No Cached
  • The Internet brings boundary-less business environment and a strong competitive market. The oversupply of tourism suppliers, especially in the hotel industry, forces hoteliers to be innovative and creative and to find ways to differentiate and give prominence to their hotel among the large number of competitors.
    • jblan183
      jblan183 on 25 Oct 21
       
      Using the "smartness" of the internet through interoperability and interconnectivity, the tourism industry can enable hospitality organizations to develop their competitiveness through better understanding of customers and market conditions and develop their decision making processes.
  • Technology in hospitality not only acts as a tools to improve operation efficiency and effectiveness (Yu and Lee, 2009) but also co-create customer experiences (Neuhofer et al., 2015), improve organisational performance (Melián-González and Bulchand-Gidumal, 2016), and disseminate marketing information (Okumus, 2013). Electronic marketing campaigns now shift its focus to cocreate through social media. Customers’ pre-purchase and on-site behaviour are influenced by the context posted on online platforms (Buhalis and Foerste, 2015).
    • jblan183
      jblan183 on 25 Oct 21
       
      This can be proven with the preferences of the guests in terms of making reservations. According to EuroStat, "In marketing and distribution statistics have shown that 59% of the travel reservation are made online," indicating "strong customer desire for online platform reservations" using online travel agency websites "as the key information and booking source for hotel reservations," as studied by Yacoue and Fleischer.
  • Based on the related literature on smart network and application interoperability and interconnectivity, this study proposes an integrated smart hospitality network which includes sensors (for collecting external data), cloud computing (big data storage and processing), and intelligence applications that enables automated operations to support intelligent business decisions with minimum customization of communication protocols.
nbrac002

How Cloud Computing Helped Hotels and HotelTechReport.com Cope with Volatility | AWS for Industries - 0 views

aws.amazon.com/...eport-com-cope-with-volatility

Tech travel hospitality hotel cloud computing

shared by nbrac002 on 01 Sep 21 - No Cached
  • During the pandemic, the travel industry adopted technology at unprecedented speed and scope to meet new regulations and volatile market conditions.
  • At the heart of every hotel process or SOP there is software that relies on cloud computing.
  • received responses from 657 hoteliers that crystalized the major trends we’ve observed in the market:
  • ...17 more annotations...
  • cost savings is now actually less important to hoteliers than the ability to adapt to rapidly changing business conditions.
  • Historically, hoteliers respond that improving operational efficiency is the most important value proposition for adopting software, but when asked about their goal for hotel technology in 2021, hoteliers said they were adopting new technology solutions to assist in the transformation of business processes and operating models.
  • 96% told us that technology will be more important to their businesses in five years. 91% said that they expect to be using more software tools to run their businesses in 2025 than they did in 2020.
  • Hotels needed to decrease staffing levels while delivering increased, safety-focused levels of customer service.
  • Guests demanded fully contactless experiences for the first time in history.
  • detailed housekeeping protocols.
  • infrastructure and assets went unused
  • ocused on using technology to transform business processes after the events of 2020
  • Cloud computing technology like AWS has lowered the cost of delivery so that hotel operators of any size can access software that was previously only available to major global chains.
  • The cloud allows companies to avoid costly installations. It requires minimal upfront investment and frees up companies to focus on improving their core services instead of server configurations. The cloud also offers companies a pay-as-you-go model so that they can scale up and down their infrastructure in a flexible and cost-effective way.
  • Increasing server capacity without cloud servers would have required us to rush-order new servers. F
  • $5,000.
  • one additional server
  • able to double our server capacity for minimal cost.
  • It adapts to meet evolving business needs.
  • Sometimes they face growing pains and need to rapidly scale infrastructure to meet new demand.
  • hospitality ecosystem can use the cloud’s fundamental scale-up-on-demand model to enable creativity, innovation, and speed.
  • nbrac002 on 01 Sep 21
     
    After the pandemic hit in 2020, hotels have had to adapt to a volatile market quickly or risk major losses. This quick adaptation would not have been possible without cloud computing. Based on a Jan. 2021 survey, the vast majority of hoteliers now claim that the most important use of software is to have the ability to adapt to rapidly changing business conditions- a shift from the historical answer of efficiency and cost savings. What is clear is that without cloud computing, hotels would not be able to meet guests' evolving needs while navigating an ever- changing travel market.
kmill139

What is SaaS (Software as a Service)? Everything You Need to Know - 0 views

searchcloudcomputing.techtarget.com/...Software-as-a-Service

SAAS

shared by kmill139 on 04 Sep 21 - No Cached
  • Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In this model, an independent software vendor (ISV) may contract a third-party cloud provider to host the application.
  • Products range from personal entertainment, such as Netflix, to advanced IT tools.
    • kmill139
      kmill139 on 04 Sep 21
       
      Applications such as Netflix, Spotify, or Apple Music are all examples of cloud computing methods that we have available to us in the 21st century. Many of us use these applications or services without knowing how they truly work.
  • The application will be accessible to any device with a network connection. SaaS applications are typically accessed via web browsers.
  • ...12 more annotations...
  • A software provider will either host the application and related data using its own servers, databases, networking and computing resources, or it may be an ISV that contracts a cloud provider to host the application in the provider's data center.
  • As a result, companies using SaaS applications are not tasked with the setup and maintenance of the software. Users simply pay a subscription fee to gain access to the software, which is a ready-made solution.
    • kmill139
      kmill139 on 04 Sep 21
       
      Many companies will benefit from this as they do not have to worry about the hardware necessary to run the servers and applications.
  • SaaS removes the need for organizations to install and run applications on their own computers or in their own data centers. This eliminates the expense of hardware acquisition, provisioning and maintenance, as well as software licensing, installation and support. Other benefits of the SaaS model include:
    • kmill139
      kmill139 on 04 Sep 21
       
      All the examples down below make the SAAS system desirable for a company.
  • Depending on the service-level agreement (SLA), the customer's data for each model may be stored locally, in the cloud or both locally and in the cloud.
  • SaaS applications and services typically use a multi-tenant approach, which means a single instance of the SaaS application will be running on the host servers, and that single instance will serve each subscribing customer or cloud tenant.
  • The typical multi-tenant architecture of SaaS applications means the cloud service provider can manage maintenance, updates and bug fixes faster, easier and more efficiently. Rather than having to implement changes in multiple instances, engineers can make necessary changes for all customers by maintaining the one, shared instance.
    • kmill139
      kmill139 on 04 Sep 21
       
      This is great to prevent any inconveniences to the customer.
  • According to a recent McKinsey & Company report, technology industry analysts predict further growth in the software as a service market, and expect to see the market for SaaS products near $200 billion by 2024. 
    • kmill139
      kmill139 on 04 Sep 21
       
      I see this happening most definitely when looking at the way we are moving forward as a population. We use technology on a day-to-day basis. Just look at your personal life and see how often you use and are around technology.
  • SaaS also poses some potential risks and challenges, as businesses must rely on outside vendors to provide the software, keep that software up and running, track and report accurate billing and facilitate a secure environment for the business's data.
    • kmill139
      kmill139 on 04 Sep 21
       
      The disadvantages down below might lead a company to stay with traditional hardware methods.
  • As a result, security is more the responsibility of the independent software vendor and third-party cloud provider.
  • SaaS is one of the three major cloud service models, along with IaaS and PaaS. All three models involve cloud providers that deliver their own hosted data center resources to customers over the internet.
    • kmill139
      kmill139 on 04 Sep 21
       
      We're focusing on SAAS but it's good to know the difference between the three.
  • Salesforce Google Workspace apps Microsoft 36
    • kmill139
      kmill139 on 04 Sep 21
       
      All of these are very common in today's world and I see many on this list that I use in my personal life.
  • HubSpot Trello Netflix Zoom Zendesk DocuSign Slack Adobe Creative Cloud Shopify Mailchimp
  • kmill139 on 04 Sep 21
     
    A great in-depth article about the service SAAS. This article talks about how it works, and how the host provide their services to their clients. In the article it also talks about the three types of cloud based services.
kesca010

Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

www.socialtables.com/...augmented-reality

shared by kesca010 on 14 Nov 21 - No Cached
  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
  • ...10 more annotations...
  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
  • kesca010 on 14 Nov 21
     
    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
rhera004

How to Use Technology in Your Event's Favor - 0 views

www.specialevents.com/...-technology-your-event-s-favor

shared by rhera004 on 03 Oct 21 - No Cached
  • Alex Nuttall | Jan 30, 2020
  • That complaint is increasingly significant because events and their accompanying technology have become inextricably linked in
  • the attendee experience.
  • ...12 more annotations...
  • In fact, 86 percent of event marketers feel that technology plays a key role in event success.
  • With the increasing use of technology in events, proper execution becomes essential to success.
  • Technology is often an indicator of innovation
  • Apps provide easy access to things like session details, speaker information, and a convenient map of the event or exhibit floor
  • Festivals, corporate events, conventions, and conferences are often hosted in large venues where it’s easy for attendees to feel lost.
  • If you fail to provide high-speed coverage, then attendees may become frustrated.
  • Depending on implementation, tech tools can either become problem solvers or problem causers.
  • increase engagement
  • By creating in-house spaces and using event technology tools to prompt networking, you can encourage attendee engagement.
  • 3. Impress with augmented reality
  • onstage and experiential
  • With AR, there’s no limit to creativity.
  • rhera004 on 03 Oct 21
     
    Blog post talking about implementation of technology for events
cdamo003

Disruptive Innovation: Are we There Yet? - 2 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

disruptive innovation

shared by cdamo003 on 14 Jan 21 - No Cached
  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
  • ...9 more annotations...
  • Disruptive innovations are however differentiated from sustaining innovations
  • influenced by the theories of Harvard professor Clayton Christensen
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • Society both likes and fears the concept of disruptive innovation.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  • guanhuahao on 14 Jan 21
     
    The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  • swhit149 on 07 Mar 21
     
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  • cdamo003 on 11 Jan 22
     
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
rrodr658

Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

www.hospitalitynet.org/...4108289.html

technology hospitality hotel business mobile software green solution travel tech

shared by rrodr658 on 10 Jul 23 - No Cached
  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
      rrodr658 on 10 Jul 23
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
      rrodr658 on 10 Jul 23
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
  • ...13 more annotations...
  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
      rrodr658 on 10 Jul 23
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
      rrodr658 on 10 Jul 23
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  • rrodr658 on 10 Jul 23
     
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
aquin206

3 Ways eMenu Can Make Your Restaurant Stand Out - Social Hospitality - 2 views

socialhospitality.com/...make-your-restaurant-stand-out

shared by aquin206 on 10 Jul 22 - No Cached
  • The assorted features of eMenu have been designed to serve the purpose of presenting an impressive brand to target customers.
  • Making the services of your brand unique, it allows you to send a message to your customers about what you are offering and what sets you apart from your competitors.
  • Why only to serve the menu? You could also promote specialties of your restaurant to customers via eMenu while they are browsing for dishes.
  • ...10 more annotations...
  • Social media is one of the idyllic gateways for any business reach to its target customers. eMenu integrates with the social media profiles of a brand thereby enhancing reach to possible customers.
  • there are a variety of ways to make dining out a unique experience both on-site as well as online.
  • running a restaurant business has gradually become highly provocative and challenging with so much competition.
  • Creativity helps make restaurants notable.
  • While the customers make selections over the eMenu System, the orders are recorded with the cashier.
  • Personalized Branding
  • serve the purpose of presenting an impressive brand to target customers.
  • Social Media Integration
  • the users could also put their reviews about the services and cuisines of the restaurant on their social media accounts, and it’s easy to monitor and manage everything in a streamlined way through eMenu.
  • Advertisement Module
  • ariellesmall on 10 Jul 22
     
    The eMenu has many potential to improve your business. This device you can create unique banding to highlight what makes you outstanding, grow social media and have opportunities to run ad's on specialties.
  • aquin206 on 24 Jan 23
     
    This article focuses on ways that eMenus can be beneficial to restaurants. With so much competition in the restaurant business, restaurant owners must constantly find ways to improve and make it more notable. An eMenu is a way to keep things fresh. For starters, it offers a sense of personal branding in a way that one is able to personalize the menu with a branding that sets apart from competitors. In addition, social media integration also helps with the branding by enhancing reach to possible customers. Finally, advertisement is a big part of the eMenu. Specialties within the restaurant may be advertised which will feel personal to the guest.
emilywest5

Clock POS Electronic Menu - Please Savvy Guests and Cut Cost - 0 views

www.clocksoftware.co.uk/...avvy-guests-and-save-cost.html

technology hospitality tech software business solution

shared by emilywest5 on 27 Jan 23 - No Cached
  • In today's visual and digital world, more and more restaurants are looking for ways to make their offering more attractive and respond to the changing expectations of their customers.
  • In Clock POS, you can see for which tables there are eMenus activated. If you are already using tablets as order-taking devices, you sure know that you can also offer your guests to sign their bill digitally on the tablet and have it transferred to their hotel room or company folio. To close the bill, the waiter can just take the tablet, sign in to the standard operation mode and proceed with any bill splits and payment transactions.
  • First of all, it is the way you present your menu
  • ...8 more annotations...
  • You are able to give each dish a display name to make it sound even more tasty, like you would do in paper menus
  • Electronic menus are a great cost-saver
  • They let you easily and quickly update your whole digital menu or only a separate item, rotate seasonal specials, promote holiday-specific dishes or just change the price of a dish at a moment's notice. Actually you can also do so from any place on this planet that has Internet connectivity.
  • What you get with e-Menus is free instant changes of your offerings to relieve the burden of costly and time-consuming new prints. What is more, if you have set "Happy hour" campaigns in your restaurant, the electronic menu will display the discounted price in the specified days and hours. Automatically.
  • The service is faster
  • This saves your waiting staff a lot of time and footsteps and the customer can get their food and drinks served in less time.
  • engage with customers
  • This said, digital menus do not replace the human service and touch but only leave your employees more time and space to be creative in the serving process
  • emilywest5 on 27 Jan 23
     
    This article breaks down all your pros to e-Menus. I didn't think about cost saving when thinking about e-menus but it has now made it a lot more appealing from a business owner point of view. This article also explains how the way your e-Menu looks can be appealing to the customers eye. These e-Menus make it a lot easier for food to be prepared quicker as well as drinks.
bbalthaser

Tech boost to hospitality sector by integrating backend deliveries in real time - BW Hotelier - 1 views

bwhotelier.businessworld.in/...12-01-2023-461365

shared by bbalthaser on 28 Jan 23 - No Cached
  • . The non-intrusive integrated technology used by most of upscale top and medium hotels, help the customers just to scan their details and complete the procedures, mini robots welcome them, food orders are accepted over virtual calls voice-activated and many more glitz that has added to the welcome bouquet.
  • As the entire challenge has been created by multiple channels of payment technology, it is imperative that it will need superior tech solutions to unlock the back-end processes and prioritise them.
  • Truthfully, the hotel entertains the guests entirely free-- without any payment against them, as they are not settled.
  • ...1 more annotation...
  • Using AI over API, a Smart product will map every detail and show a clean dashboard to the account time while beeping off those entries which are overdue and needs to be followed up.
  • bbalthaser on 28 Jan 23
     
    This article points out a flaw in current PMS systems that haven't been addressed by the tech world. The right or future PMS system will have an integration that continues to provide the "non-intrusive integrated technology" that still helps the BOH provide seamless real-time payment solutions. Currently, the challenge resides in the "multiple channels of payment technology" that saturate and complicate the settling of payments in BOH. Guests are "entertained for free" until that payment on the backend has actually been settled. Delays and dysfunction are at the crux of this issue. Utilizing a modern PMS with integrations that help solve complicated and often messy payment issues will help management and consumers alike. This is a topic I hadn't even thought of. But now thinking about it how does money actually get from point a to point b. It does have to be "released by one institution or another" electronically, human or ai or otherwise. I think the many ways we can now pay for things does muddy the waters when it comes to how a business can get paid. Not offering a variety of payment options is not an option and will deter people from using your services. So we have to get creative, but thankfully technology is catching up and emerging to provide for these complications that "tech" has created.
amcqu004

What will ChatGPT mean for the travel industry? | PhocusWire - 1 views

www.phocuswire.com/t-mean-for-the-travel-industry

travel industry AI chat technology hospitality hotel

shared by amcqu004 on 15 Jan 23 - No Cached
  • ChatGPT (which stands for Generative Pre-trained Transformer) is a free artificial intelligence chatbot that has incredibly human-like communication skills (and a fee-based premium version in development)
  • Microsoft is reportedly considering a $10 billion investment in ChatGPT owner Open AI according to multiple media outlets.
  • Because of this, tech companies are seeing value in data-driven personalization solutions and ChatGPT fills that need. It can help save companies time and money to allocate resources to solve more complex and specific problems.  
  • ...22 more annotations...
  • With a large dataset already in place, integrating this technology into our platform could hyper-personalize search results for travelers and supports our vision of offering open-ended, flexible search options. 
  • saved more than eight million hours in agent time, allowing travelers to resolve issues faster with self-service. 
  • but the technology is still in a relative state of infancy
  • ChatGPT really captured everyone's attention when it launched,
  • - it's already dividing opinion with responses that can range from entertaining and creative to glaringly inaccurate
  • It's too early to say whether the likes of ChatGPT can truly emulate those very human instincts.
  • First, people need to recognize that it's not generating anything new as much as scraping and regurgitating the internet
  • Every single tour operator, even single hotel, every transport company now has the same opportunity to be as productive as a company much bigger than themselves. I see that as a commodity – everyone has access to it therefore, in some ways, where’s the value. But it’s the most productivity-enhancing thing I’ve ever seen. 
  • However I don’t think that’s the real impact. I think that’s just the start of the game. Once AI starts to get into the actual experiences – not just tour experiences but hotels, airports… the ability to speed up and enhance the actual experience, especially in something that is not a good experience at the moment like an airport, is going to be quite dramatic.And the real game changer... is once the general public has it, it changes everything. You are a tour operator, and you create itineraries. The consumer can now do exactly the same thing as you and do it in real time. And 1,000 people can create 1,000 different experiences tailored to what they like. So the creation of a travel experience on the ground, which tour operators have dominated, is going to be disrupted by travelers being able to do it themselves. 
  • it’s not the live data, it’s not up to date, the facts may not be 100% and it doesn’t have geolocation.
  • The weakness at the moment is it’s only scraping data through 2021. So
  • This could make entirely new businesses or it can destroy businesses.
  • will save hundreds of thousands of dollars on freelance costs, so there's big disruption to come.
  • For basic service copy – simple product descriptions, basic articles, email campaigns, that sort of thing, it's going to be very useful for brands and very painful for content creators.
  • There’s some interesting use cases that we hope to explore such as improving automation and responses for common customer service requests through chat (and eventually even speech and video), as well as concierge-like services to recommend travel destinations, create personalized itineraries and the like.
  • . So there are issues with accuracy and truthfulness, and it needs human expertise to fact-check the output.
  • ChatGPT might herald a revolution in automated content creation, but I also think it could create a new premium for genuine human expertise too.
  • ChatGPT has been trained with information existing until end of 2021. Travel is a super dynamic category where this morning’s information is no longer relevant a few hours even minutes later. Inventory availability, prices, category of rooms/seats/cars change by the minute. You need good old-fashioned technology like CRS, WBE, RMS, etc. to handle these dynamics, not ChatGPT.
  • Google can provide a much better AI-powered chatbot than ChatGPT that spews much better answers in milliseconds, but how are they going to make money?
  • Specific to ChatGPT, I believe that this technology will eventually be used in conjunction with a brand’s own content, in addition to the internet as a whole, so that it can be trained and customized by the brand to answer questions.
  • What’s also really interesting is how this once again demonstrates that the most disruptive innovations often come from outside the travel industry.
  • ChatGPT is gaining that trust in its ubiquity and daily usage, so I think travelers could be much more likely to accept its itinerary recommendations without nearly as much research and shopping around. This has implications for human agents too.
  • amcqu004 on 15 Jan 23
     
    ChatGPT is a new technology that is hoping to take over the travel industry. It is an AI product, similar to google, which will generate answers to questions that travelers may have via a chat service. It is meant to replace tour guides, travel agents, and concierge experts and can either save business time and money, or create chaos and the need to speak to an expert human instead. Like all technology products, there is always room to improve and grow in the initial stages, and not all roles are better off being completed by a computer, rather than a human. Although AI may have access to more information at a quicker pace, and may even be able to write better than most people, some companies believe that the possible errors and inaccuracy provided by ChatGPT will make content creators and human expertise way more valuable. ChatGPT accesses data from 2021 and prior, which means it is not current and up to date. This is a major flaw that will need to be improved.
ryanbonifas

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

www.hospitalitynet.org/...4110322.html

technology hospitality software business future

shared by ryanbonifas on 11 Sep 22 - No Cached
amdelgad liked it
  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
  • ...5 more annotations...
  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
  • ryanbonifas on 11 Sep 22
     
    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
obrediajones

6 Restaurant Technology Trends to Look Out for in 2020 - 1 views

upserve.com/...restaurant-technology-trends

shared by obrediajones on 14 May 20 - No Cached
  • With 60% of US diners ordering takeout or delivery at least once a week and 31% using online ordering or a mobile app, it’s no wonder that ghost kitchens have continued to pop up. Ghost kitchens—also known as dark kitchens, virtual kitchens, cloud kitchens, or headless restaurants—don’t have a storefront or seating for dine-in customers or takeout orders.
  • ulfill
  • Quick service restaurants are starting to take cues from Alexa and Siri by implementing voice recognition software for ordering.
  • ...7 more annotations...
  • While it’s hard to say if a robot could ever replace a human chef, the concept has been gaining traction lately and it’s interesting to think about what mundane tasks a robot in the kitchen could take on, freeing up chefs and cooks for more creative or complex pursuits.
  • As for FOH, using robotics and automation has become a hot topic among restaurant industry insiders and consumers alike, many of whom worry they’ll contribute to unemployment rates.
  • Cloud-based restaurant POS systems are becoming increasingly popular versus old school legacy
  • Not only are cloud-based systems easier to install (no hard wiring!), the hardware is less expensive, and software upgrades are free and can be done remotely, saving restaurateurs thousands of dollars in start-up and maintenance costs.
  • systems.
  • Arguably
  • Arguably the most valuable restaurant technology tied to a cloud-based POS system is the ability to track sales, server performance, menu trends, and more. Armed with data that can help you make better decisions when it comes to menu planning, staffing, and sales will give you a leg up on competitors who are still lagging behind with a legacy system.
  • obrediajones on 14 May 20
     
    This article explores how technological trends such as ghost kitchens, biometeric payment technology, robot chefs, cloud based POS systems, and voice assistant technology will dramatically change the customer experience. Author, Stephanie Resendes, explores how each innovation increases profitability. Additionally, the associated risks and the impact they will have on employment rates within the industry.
barbaraw12

4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

hospitalitytech.com/l-media-your-hospitality-brand

shared by barbaraw12 on 30 Sep 22 - No Cached
amdelgad liked it
  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
  • ...6 more annotations...
  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  • barbaraw12 on 30 Sep 22
     
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
mmdmd99999

Cloud Computing for the Food Industry and Restaurants Benefits - 0 views

www.nutanix.com/...ustry-and-restaurants-benefits

shared by mmdmd99999 on 22 Jun 22 - No Cached
  • Restaurant operators don't go into this business to be technologists
  • technology has proven so fruitful for restaurants during the pandemic that analysts are now urging the restaurant industry to permanently embrace solutions like cloud computing, artificial intelligence and machine learning to diversify their revenue streams, collectively bargain, and provide a safe experience for guests and employees alike.
  • In the last five years, restaurant delivery has grown 20 percent
  • ...6 more annotations...
  • With its pervasive stay-at-home orders, mandated dining room closures and persistent labor shortages, COVID-19 has only accelerated this trend.
  • DoorDash, Grubhub and UberEats dominate the market
  • “At the start of the pandemic, there was a rush for every restaurant to do their own ordering app, which is like everybody trying to do their own internet,” Quinn said. “Restaurants quickly realized that their efforts were better spent elsewhere, and many opted into the larger ecosystems that third-party delivery services provide.”
  • Shortly after its launch in 2013, DoorDash decided to migrate its IT infrastructure to a cloud-native solution, which allows it to quickly scale as it continues to grow. It also gives the company access to various cloud-based applications that help it collect, track and analyze data about its customers’ ordering habits — a trend that’s sweeping the restaurant industry and informing creative strategies for combatting losses due to COVID-19, according to Quin
  • Ghost kitchens — sometimes called virtual or dark kitchens — allow restaurateurs to cut costs by foregoing real estate, labor and dining room expenses in favor of small, focused operations that prepare food in shared commercial kitchens exclusively for delivery. Companies like UberEats use delivery data to help restaurants determine where market opportunities exist.
  • n recent years, digital ordering kiosks and tablets also have become popular, and full robotic kitchens might not be far behind. This fall, for example, White Castle will deploy Flippy, its first robotic fry cook. Halal Guys and Applebees, meanwhile, are in the early stages of testing DrinkBot, a robot that mixes pre-set beverages in just 20 seconds. Even autonomous delivery robots have hit the streets in big cities and college towns across America
  • mmdmd99999 on 22 Jun 22
     
    Robotic fry cook, digital ordering kiosks, ghost kitchen, cloud based apps, restaurant delivery
slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
  • ...11 more annotations...
  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
kyleemcroberts

5 Key Lessons Learned from Critical Infrastructure Cyber Attacks - 0 views

www.redteamsecure.com/...l-infrastructure-cyber-attacks

Technology software cyber attacks solution tech

shared by kyleemcroberts on 27 Feb 23 - No Cached
  • 5 Key Lessons Learned from Critical Infrastructure Cyber Attacks
  • Cyber criminals are highly motivated, creative, and nimble
  • Consider the rise of cryptojacking, which uses mining malware to hijack computers to mine cryptocurrency.
  • ...8 more annotations...
  • Don't be complacent — limit Internet access points with silos.
  • The attackers were just trying to look for unused processing power that they could use for their benefit."
  • finding the time to consistently audit and always be improving security is critical too
  • Keeping the critical infrastructure efficient and effective is challenging enough.
  • Train your humans.
  • This example underlines the importance of educating employees to always be vigilant and raising awareness of potential threats.
  • Stay current.
  • Concerns that new operating systems or software updates might destabilize crucial infrastructure can inhibit the best practice of always updating.
  • kyleemcroberts on 27 Feb 23
     
    There have been many cyber-attacks in many different nations and that is for many different reasons, such as outdated, human error, and all software being in one vulnerable spot. It is important to always update your programs, use cloud computing, and to educate your personal on all cyber-attacks. It is also important for your teams to understand the "why" behind updating and cloud computing and this is to always keep an upper edge on cyber-attacks. Cyber criminals are always changing their ideas and new ways to take over networks and workday and night to find someone to slip up and it can cause the complete down fall of a company or nation.
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

www.cvent.com/...ial-media-marketing-for-hotels

shared by lflor087 on 16 Apr 23 - No Cached
  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
  • ...52 more annotations...
  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  • lflor087 on 16 Apr 23
     
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
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