Exploring the promise of e-tablet restaurant menus | International Journal of Contemporary Hospitality Management | Vol 26, No 3 - 0 views
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However, at a fundamental level, menus play an important role in alleviating consumers' perceived risk over the menu items they order in a restaurant.
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drbucky on 29 Sep 17While I believe this statement holds true for some sectors in the food and beverage industry, many fine-dining restaurants succeed with a very limited printed menu that belies the formality of the establishment - or with no printed menu at all. Additionally, many restaurants offer verbal descriptions of daily specials, suggesting that visual images are not the only nor most successful way to market the menu.
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