Ready When I Get There: Mobile Takeout Is A Rising Restaurant Trend - 0 views
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At the moment, about 20% of diners are using a pre-order option, according to a study from BRP and Windstream Enterprise. But mobile pre-ordering is used by about 32% of millennials, the study found. "They are less likely than older generations to dine out and more inclined to order their food for off-site consumption,"
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Pre-ordering can save money, since many delivery apps charge a fee to bring food to your door. There's often a service charge, too, and the diner is generally expected to tip on top of those costs.
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Plus, delivery times can be unpredictable, and food may not be in optimum shape once it arrives.
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There is a new trend of diners opting to pre-order food through their mobile app and go themselves to pick up the food. This allows them to lower the cost by not having to pay delivery fee, and service charge. It also allows for the food to be more consistent and give them the flexibility to eat wherever the customer prefers either in the restaurant or out. About 20% of diners are using the pre-order option (32% millennials), however only 26% of establishments have the mobile POS technology but 59% of restaurants surveyed plan to add in the next year. About 18% of restaurants have technology allowing customers to order at the table, however 52% said they will add this in the next 2 years. Restaurants are starting to react to the trend from consumers where 53% of millennials mention that the restaurant they choose will base on the digital technology they have including online menu, read reviews, look at Instagram pics, and post their own.