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The article talks about how the most important gastronomic event in Brazil "The Pernambuco Restaurant Week" was promoted to attract a large population. This festival started 20 years ago in New York and nowadays it takes place in 100 cities around the world. By marketing the festival through different media channels and promoting it through e-marketing the participating restaurants are expecting exposure, brand recognition and an increase of business "The festival is aimed at warming the sales of the restaurants that, in turn, undertake to transfer part of the profit to a social institution. This year the organization was chosen as the Child Citizen Orchestra Boys of coke, which serves 130 youths, between 4 and 19 years." The main sponsor of this famous event was MasterCard giving the brand popularity, position, and exposure in the Brazilian market.

Thank you for sharing this. I love Brazilian food. I will have to see if there is any restaurants in the area that are participating.

This paper talks about choosing the right POS system for any given restaurant. In today's market top restaurants in general invest heavily in high technology especially in POS systems. There are numerous amounts of benefits a POS system can offer to the hospitality industry. In a restaurant setting, for instance, a POS system allows the business owner to run his/her restaurant more efficiently. In addition, orders are being taken quicker, customers get their foods and checks quicker, staff can serve more tables simultaneously, servers are prevented from giving free food to friends and family. Reports can be run throughout the day to keep track of items missing, food inventory, incorrect pricing, re-ordering products, and so much more. Fortunately, any small or medium size restaurant can buy and use a POS system for the purpose of growing the business. The rewards of this technology are huge. When buying the POS system, there some factors that must be acknowledged.

I was clearly remembering till today that when I was working in a Japanese restaurant, the manager there always made mistakes on staffs' schedules and employee shifts because she was writing schedules herself every week. As is mentioned in this material, doing like this can be very waste of time and the worse situation I met before is that when I dressed up and made up and arrived there but to find that some servers already working in the restaurant on schedule.  Therefore, I think a web-based scheduling program will be most helpful. Managers of restaurant can use this product not only for today's schedule but also for future schedule. What's more, it helps make the work environment more suitable because it trades shifts with other employees.  From the financial perspective, web-based scheduling also trace labor costs, which is one benefit part manager have to pay attention to.

In this Article: "The Best Restaurant Marketing In the World" resiliently describes the marketing world and the amounts of money restaurants spend obsessively to bring in more customers. Instead of focusing on all the new technologies for new ways to advertise and spending thousands of dollars there are other things to consider such as bringing in more customers over the quality of the food, excellence in the service, cleanliness of the place, and having an agreeable unique dining experience. If all these requirements are not met that's when marketing comes in to place. There are many ways possible to improve your business such as changing or simplifying the menus, training the staff properly, making sure the restaurant is spotless, creating a nice ambiance and lastly making sure you have total commitment to all of these basic necessities. These requirements are essential when it comes to exceeding your customer expectations and important for your business in order to succeed. . With all of these categories fulfilled you will bring in a happier, lively and contented crowd; therefore, bringing in more regulars.

Restaurants have been turning more to high tech tools to better their services. A restaurant in Chapel Hill, NC has given its wait staff iPods and iPads to take food orders instead of writing with a pen and paper. Guests can look at photos of the dishes to help them make their decision and when the order is complete, the server can send it wirelessly to the kitchen.  This is a great way to increase customer service and overall satisfaction on both ends. It reduces wrong orders and is a green incentive as it eliminates much of the restaurant's paper use. However, it is a pricey investment to make. The restaurant owner in Chapel Hill said he expects to recover the cost in the long run through reduced expenses on paper and pens.  The wait staff reported they liked this new way of taking orders because they don't have to worry about their writing being illegible or their hand cramping up from writing so fast. It is beneficial for the customers in that it is a more interactive way for them to order and get something they have a better chance of liking since they can see photos. It also eliminates problems seeing a printed menu in dark lighting. Additionally, orders are processed right away so guests don't have to worry about their food taking a long time to come out because the server either forgot to put it in or they were running around doing other things before getting to the POS station. 

This article focuses on the cost savings a biometric fingerprint scanning POS can have on a restaurant. It eliminates employees from clocking in early and holds everyone accountable for what they do. It makes life easier for management since they can look at all the transaction data and know exactly who to talk to if something doesn't add up.  I think this is pretty cool software. It was less expensive than I would have guessed. The article said the average price for one of these systems is about $2,000. Depending on the restaurant, that can be a small or large amount but I think in the long run that is a small price to pay from a management point of view. 

Restaurants use e marketing for a better market mix for their establishment. Today, it is very difficult to have a restaurant and not have a Facebook, twitter account, or even instagram. There are other e-marketing tools that have proven to be useful and boost business. One example this article focuses on is the use of websites more specifically, LivingSocial. They took research gathered from LivingSocial and analyzed the marketing practice. It shows how people respond to online and offline marketing tools/concepts. This allows for restaurant establishments to utilize this information. Enables focus to be on the best marketing tool for their business, rather than try to operate every outlet of e marketing.

Operators of restaurants are excited about new wait-list management software. The software allows for restaurants to use tablets technology to create a more efficient wait-list, in-turn improving restaurant operations. The employee enters the name, party size, and any other important information. Then the software prioritizes the seating by the amount of time a party has been waiting. The program also generates estimate wait times and has the capability to notify the guest when their table is available. The software goes as far as allowing for the guest to text back how long it might take them to return to the restaurant, if wondering off-site, or for them to cancel the reservation allowing other wait-lister's to be seated. Many establishments such as Red Robin, Texas Roadhouse, and Yard House now use this wait-list management software. They report that the software improves wait times by almost half. It allows for auto calls and text to communicate with guests on the wait-list. It also improve ticket flow to the kitchen all of these combine reducing the wait times. All in all the software has improved restaurant operations for these establishments utilizing the wait-list management software.

Food Trucks no longer have to worry about internet connections, cables and loss of power. This system is on the go and perfect for them and even has a way for them to reach out to customers when they are in a slow time. If food trucks are having a slow day they can just tweet to all of their followers special deals or locations even to attract more business.

Having the iPad POS system in the food trucks is a great idea because the owners no longer have to worry about lots of hardware in the truck just to be able to take payment from customers.

Technology continues to advance in every aspect of the hospitality field even for food trucks businesses. The Revel System has released a new iPad-based restaurant POS system. This system is very convenient for food truck employees. There is no longer need to worry about the hustle and bustle of loose cables and poor router connection. As social media plays an important role in today's day and age the new POS system is equip with Twitter. Food trucks owners can send a tweet out about promotions, discounts, and their current location. This is very much an innovation for food truck businesses.

This article describes a restaurant POS system, the advantages of POS, its components, how to select a POS system for restaurants, the best available systems and the functions of the system. the use of POS has revolutionized the hotel industry and made restaurants to improve the standard of their services. The use of technology helps the restaurants to reduce their labor expenses while offering efficient services. Since the introduction of the POS system, the system has evolved along technological innovations in computer and internet, which has made the POS easier to use, more reliable and faster. The benefits of POS as described in the article are an improvement in guest check, eliminating calculation and taxation errors, reduction in the cost of labor, increased guest check-ins, a compilation of management reports, the record of sales and eliminating confusion between servers and the kitchen staff. Other advantages of the POS system as described in the article are providing quick service for the guests, accuracy in food and beverage preparation, ensuring there are no pricing errors on checks, and increasing server productivity. The components of a restaurant POS system are office use computer, software, receipt printers, magnetic credit card readers, cash drawer and hand-held order terminal system. The article also describes the qualities to check when selecting a good POS system. The things to consider are customer database, online reservations, ease of use, mobile functionality, scalability, printing, and terminal flexibility. The article also describes the various POS systems available in the market.

Module 7: I found the following article, The Benefits of Restaurant iPad POS systems, to be very interesting and informative as it was all new information to me. I was not aware that iPad POS's could provide restaurants with such efficiency. I believe that one of the main benefits of choosing an iPad POS is that it is totally mobile and has the ability to connect to any Wifi network. I was truly surprised to read the possibilities iPad POS can provide to users - from tracking inventory, update on items, automatic refills, immediate email notifications, give information on most popular ingredients/menu items, totally mobile, etc. The article reviews various aspects of iPad POS, such as, inventory management, table-side payment processing, and various benefits of using iPad POS.

This article talks about how there are new technology systems that are altering how restaurants of all sizes operate from food trucks to five-star dining. There is a tremendous upside for restaurant owners to capitalize on the latest trend capabilities to run their business better. An example of new technologies in how to revamp your business is to have immersive customer technology in which using tablets and smart-screens can help interact with customers more effectively. Using POS systems directly, browsing menus, ordering food and drinks, and entertainment are examples of immersive strategies. Also, a new concept is the reservation and pre-payment technology which enables the customer to do pre-paid or pay for table reservations to sell non-refundable seats to a dining experience. Mobile payment technology is fast and convenient, and consumers are now becoming accustomed to the idea of paying online or through a mobile service. Finally, restaurant management are using cloud operated based technology in which not only cloud POS systems reduce costs, but offer many benefits over traditional hardware based systems.

This article is about the fast casual restaurant chain Vita Mojo and how they have incorporated software that has enabled them to provide a fully customizable meal service to their guests. With over 9 billion possible meal combinations, Vita Mojo uses iPads at their three locations to help customers create a fully customizable meal. The average lunch costs between $6.50 and $9.50 which is on average with most fast casual restaurants in London. Customer's are also able to create their meals based on the nutritional information of each ingredient and offering, and the average meal takes about 3 to 5 minutes to create. This software also enables Vita Mojo to track POS data and aids them with predicting future sales, reducing food waste, and staying on top of trends. Being a restaurant manager myself, I found this incorporation of softwares into the restaurant industry very fascinating. I can see how the POS tracking software would be extremely beneficial in menu planning and managing cost of goods, as well as continuously being able to adapt and stay on top of new dining trends. So much of what makes restaurants successful is the ability to evolve and adapt with consumer needs and expectations. Also, the ability to customize your own meal accompanied with nutritional information seems very appealing from a consumer's point of view. Our generation has become more interested in expressing themselves uniquely and creatively, while also being more health conscious, and Vita Mojo has found away to appeal to both senses. The incorporation of iPad ordering and the minimizing of labor costs has also enabled Vita Mojo to price itself competitively, while offering higher quality ingredients, while also providing their goods in a timely fashion.

This article gives an overview of the 10 best RMS software available for the F&B industry currently available on the market. Restaurant management involves a lot processes, that if done right, would ensure the smooth flow of the enterprise and even increased profits and these software solutions can help a restaurateur to achieve a better result with less hassle and better control over time.

This articles explains different methods or tips that can be used on the restaurant industry that are efficiently green. One of the tips they gave was to donate or recycle old electronics used at the restaurants to otheer facilities. Hope you all enjoy it.

This article presents suggestions on POS selection for companies sized from small to large. I found this article really interesting and reiterates that the selection of the POS is going to be based on company needs/culture. Their research was extensive and conducted market research repeatedly, before suggestions were made. It also touched on the different pricing options, in addition to any special features the POS may offer.

This article talks about the best POS systems for 2020. What I found interesting is that the majority of these systems are cloud-based and offer integrated information services for a variety of industries, not just hospitality. A lot of the systems also are ipad based and work well with third-party POS hardware. They also have automated payment options integrated, for people who like to process payments electronically (i.e. Apple Pay). I think its important to know about these POS systems and what they can accomplish for hospitality companies.

In this article, they talk about the best pos systems to use for 2020. They list each pos system name and then summarize the benefits and give a full review. The first system they talk about is lightspeed, which Ipad pos system has solutions for retail stores, restaurants, and online businesses. It's fully mobile, so you can check inventory from anywhere in the store, show customers product images and descriptions, and ring up orders and accept payments on the sales floor or, for restaurants, tableside. The next system is Vend that has real-time reports, inventory management features, and access to various integrations that can help you run your business, save time, and boost sales. This POS software is suitable for nearly every type of retailer. Whether you run a clothing store, a sporting goods store, or a specialty service-based business such as a car wash or computer shop, Vend has the features you need. Touch Bistro is a simple and affordable POS system that focuses on the unique needs of restaurant owners, with tables, reservations, and delivery management features. It's suitable for all types of food establishments - fine dining, casual eateries, cafes, pubs, food trucks, and more. Lastly, there is eposnow has both retail and hospitality versions of the software are available, each with a robust selection of features to help you run your business. It also has more than 80 integrations, so you can add extra capabilities and connect to the business programs you already use.

Innoviti Payment Solutions announced that it will start extending its cloud-based reconciliation technology to full-service restaurants, that need payments to be collected at a customer's table with automatic reconciliation with the bill. Innoviti processes over US$ 6.5Bn of payments annually from over 1000+ cities in India and is backed by major financial investers like Catamaran, India, Bessemer Venture Partners, USA, and SBI Venture Capital, Singapore.