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kjeewan

Biometric Identification in Hotels and Casinos - 0 views

www.bayometric.com/-identification-hotels-casinos

shared by kjeewan on 16 May 18 - No Cached
  • Biometric applications are particularly useful at the places where a lot of customers, members or visitors enters or exits a facility, or require identification or verification.
  • A hotel guard may not force guests to prove their identity, but what when there is a no guard and just a fingerprint scanner, where you need to put your finger to open the door?
  • Since hospitality employees are not expected to be too rigid, this part can be shouldered on biometric technology. Customer issues at hospitality outfits may sometimes be ego-driven, but showing ego to a machine is of no use and customers understand that.
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  • On the other hand, hotel room access based on guest biometrics provides an integrated solution that is connected with the hotel management systems. Since there is no need to card, keys or any other form of possession, there is no fear of losing them or getting them stolen. Biometrically logged entry exit presents strong proof that only guest entered the room and no one else.
  • They can also be provided with access to assigned hotel facility in the package like pool or casino, which are also secured with a biometric access method like fingerprint recognition. The underlying system also keeps record of guest’s whereabouts and generate reports when needs, e.g. at the time of billing, checkout or audit.
  • Managing preferences of returning guests beforehand give them an idyllic experience and more business to the hotel in long run. This can be efficiently achieved with a hotel management system equipped with biometric ability. Preferences of a guest can be associated with their biometric identifiers, which are instantly fetched when they scan their biometrics in future check-ins and hotel staff can surprise them every time they visit.
  • A biometric powered check-in can give guest the experience they want and deserve. Registering their biometrics (for example, fingerprints) and enabling access to the room in the hotel management software will give them frictionless access to their room and concentrate on the next thing they want to do.
  • Biometrically secured entry / exit to a service / facility area will require guests or members to scan their fingerprint or face to enter the facility and will log the time spent in the facility area.
  • It also prevents any outsiders from using hotel facilities such as pool or casino that are reserved only for guests.
  • At the time of billing, a guest may insist on not availing a service that has actually been availed and forgotten. Biometric based entry and exit records present authentic proof of services availed.
  • biometrics is not just about customer convenience or security, it can be deployed for in-house applications like employee attendance, time tracking and to improve payroll efficiency. Keeping track of employee in and out timings brings in payroll transparency and managers can make sure that employees are being paid for the hours worked and not for breaks. It also curbs time theft and timesheet manipulation within an organization. Time theft and timesheet manipulation is a disastrous activity, in which an employee misinterprets amount of time she has put to complete an assignment or a project. When done on purpose, the time is spent in personal or other activities unrelated to the work and logged in payroll system, putting burden on company funds. A biometric based clock-in and out system can eliminate the possibility of timesheet fraud as employees have to be present to clock in or out time, they ask someone else to do it for them.
  • The biometric guest ID and preference tracking system facilitates keyless entry for guest rooms, eliminating the need for cards or keys. It facilitates automated check in fingerprints kiosks, whereby guests can check in with a simple touch of their finger. Billing becomes dramatically easy and reliable and customers can be reliably charged with biometrically authenticated logs of their entry and exit to facility area.
  • anonymous on 16 May 18
     
    I decided to do further research on Biometrics software in hospitality because we use it at the Four Seasons where I work in the Residences department. Biometrics is a technology that scans your fingerprint and grants you access to areas designated by management. This is useful in residences and hotels because as an owner or guests, only you will have access to your apartment or room. The article mentioned how as technology evolves, there is a debate as to whether guests will want to give their fingerprint. Too much security could be seen as a nuisance but too little security puts guests at risk. Having a Biometrics system in place at a hotel ensures that only hotel guests are patrolling the property or floors with rooms. Another interesting aspect is using Biometrics to remember returning guest preferences such as floor height, food choices, allergies, etc. This system could be put into place at check-in so that right away the front desk knows the guest is returning and can be made aware of their past preferences. Benefits of Biometrics mentioned in the article is not having to deal with room key cards, added security on property, seamless check-ins as well as even paying for items on property. A guest might not even need to take their credit card around because they can just use their fingerprint to pay at the pool, gift shop, etc. Behind the scenes, Biometrics is important as well. A hotel can use Biometrics to track employee attendance, clocking out for meals and to ensure only employees are accessing closed off areas of the property.
  • kjeewan on 19 Sep 22
     
    Biometrics can be used by companies for employees to clock in and clock out to ensure timesheet accuracy. It can be used by companies as a security measure so that guests are where they are permitted to be. It can be used for easy check in and billing and payment verification if there are issues. Biometrics can also be used as a way to collect guest information for example their preferences.
claudecole

Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

www.optimove.com/...arketing-and-less-bubbly-soaps

hotel technology proximity marketing Travel solution

shared by claudecole on 25 Jul 22 - No Cached
  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
  • anonymous on 25 Jul 22
     
    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  • claudecole on 20 Sep 22
     
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
mmoutsatsos

Nail The Basics Of Cybersecurity With Multifactor Authentication (MFA) - 0 views

www.forbes.com/...multifactor-authentication-mfa

Cybersecurity MFA technology software business tech

shared by mmoutsatsos on 21 Feb 22 - No Cached
  • When it comes to the basics of cybersecurity, nothing is so elemental as the password.
  • the simple password has endured as the first and last guardian of consumer and business data. 
  • But with the rise of sophisticated hacking techniques, passwords alone can no longer protect against unauthorized access and security attacks.
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  • Enter multifactor authentication (MFA). By adding extra layers of security to a user's login process and requiring they enter two or more pieces of evidence (e.g., factors) to prove they are who they say they are,
  • MFA is a great method for boosting protection against everyday threats like credential stuffing, phishing attacks and account takeovers.
  • 1. Passwords alone are no longer enough to protect against security attacks.
  • it's critical every company apply effective security measures to protect their data.
  • to protect business and customer data, it begins and ends with preventing unauthorized account access.
  • MFA is the most direct and effective way to do that.
  • A familiar example of MFA at work is the two factors needed to withdraw money from an ATM.
  • Your ATM card is the something that you have, and your PIN is the something you know.
  • companies can require all employees to verify their identities with two or more pieces of evidence to prove they are who they say they are.
  • 2. Companies around the world (from Fortune 500s to small businesses) are feeling the urgency to adopt MFA — but a knowledge gap persists.
  • It's imperative companies invest in training employees on how using MFA is essential to securing access to both work and personal accounts.
  • industries in our everyday lives — led by social media platforms and financial services — requiring consumers use MFA to secure their personal accounts, both businesses and employees are normalizing the everyday routine of MFA. 
  • make the connection between security at work and in their personal lives and understanding they're two sides of the same coin.
  • 3. MFA adoption can seem overwhelming, but it doesn't have to be.
  • By recognizing any technical, change management and financial challenges to user adoption, committing to open communication, and providing the resources and training your employees need, any business can conquer that fear of the unknown. 
  • When adopting MFA, prioritize identifying the strongest and most user-friendly authentication method possible for your organization.
  • that means using an authenticator generator app, a hardware security key or a combination.
  • the reality is a large percentage of U.S.-based employees are also consumers with a smartphone in their pocket.
  • on that phone, the employee is already using multiple apps that require MFA.
  • 4. Balance security with ease of use when identifying a preferred authentication method for your organization
  • With options like hardware keys, you often see employees run into issues losing, replacing or breaking them. But a (TOTP) mobile app can be continuously updated in ways that make the MFA process more seamless (e.g, an app that verifies automatically from trusted locations like an employee's home office).
  • authenticator apps on devices like iPhones have the added benefit of extra layers of security at the phone level like PINs and biometrics like Face ID.
  • mmoutsatsos on 21 Feb 22
     
    This article talks about companies transitioning to multifactor authentication as an added layer of protection of cybersecurity.
pjohn091

The Property Management System (PMS) of the future is already here | By Max Starkov - 0 views

www.hospitalitynet.org/...4102965.html

hospitality technology

shared by pjohn091 on 10 Mar 21 - No Cached
  • The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.
  • Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.
  • he three main advantages of the OPERTA Cloud PMS over the legacy PMS:
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  • Ability to achieve more with fewer resources,
  • Security of data
  • Ability to be agile, adapt and evolve
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Flexibility:
  • According to Laura Calin from Oracle Hospitality, switching from a legacy to a cloud PMS has occurred traditionally when a) on-premises hardware reaches end-of-life and warranties are expiring, or b) when a brand affiliation comes to an end and a replacement system is required.
  • Connectivity:
  • I believe over the next 5 years the adoption of cloud PMS solutions will explode and this will be the highest growth component of the hotel tech stack
  • Why? Low costs, efficiencies, higher productivity and data security aside, in the near and mid-term a full-service 3-4-5-star hotel will need over 100 plus APIs with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's digitally-savvy travelers.
  • Ease and efficiency:
  • (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc. and is often described as "the central nervous system of the hotel operations."
  • Luckily for our industry, the future is already here in the form of a cloud PMS with Open API (application programming interface) integration platform, just on time in this most challenging era in our industry.
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Ever since the emergence of the cloud-first PMS platforms like Cloudbeds and Mews, there has been a monumental shift in the PMS vendor community's mindset: from closed system mentality to cloud PMS with Open API mentality. At Oracle Hospitality, with the adoption of the Oracle's self-service cloud technology tools, the OPERA Cloud PMS with Open API has become the most important innovation strategy
  • eeiro123 on 10 Mar 21
     
    This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.
  • jbjer002 on 19 May 21
     
    Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.
  • pjohn091 on 27 May 22
     
    The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.
bruss031

How Hotels Are Becoming Smarter to Adapt to Changing Times - 1 views

www.iotforall.com/ter-to-adapt-to-changing-times

technology hospitality hotel

shared by bruss031 on 26 Aug 21 - No Cached
  • As one of the largest and oldest industries globally, hospitality has been adapting to a changing world for thousands of years.
  • the social distancing measures imposed by the Covid-19 outbreak have resulted in greater demands for cleanliness and contactless transactions. In contrast, concern over sustainability has made green initiatives a wise financial decision and a marketing necessity.
  • a 2019 PWC survey found that 70 percent of hospitality executives report being actively involved in IoT projects at their properties, compared to just 48 percent of executives from other industries.
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  • an IoT platform could save guest settings so that each time they book a stay at a particular property or brand, they will find the room tailored precisely to their preferences.
  • hotels are beginning to experiment with occupancy sensors in rooms, too (among other things) inform staff of the best times to clean a room to avoid guest disruption.
  • Hotels such as the YOTEL Boston, Aloft Cupertino, Renaissance Las Vegas, and Hard Rock Hotel Biloxi have begun experimenting with robot helpers to clean or provide contactless guest service.
  • For some hotels in Asia, robots proved to be the safest way to deliver food or vacuum the rooms of guests who were completing mandatory 2-week quarantine periods upon arriving in the country.
  • Starwood Hotels & Resorts has begun automatically adjusting indoor lighting in their public areas based on the amount of natural light entering the space.
  • the Wynn Las Vegas scans the temperatures of all people entering the hotel and pulls aside for additional screening of anyone whose temperature registers greater than 100 degrees.
  • In the future, facial recognition technologies could be used to allow staff to identify guests by name.
  • bruss031 on 26 Aug 21
     
    While Covid-19 has caused some major challenges to the hospitality industry, the industry is particulairy known for changing and adapting to an ever evolving world around it. Covid created a big push for hotels and large properties to begin to assess their technology stratagies moving forward and the industry is expected to continue to see a large push for new advances in technology that not only will help to create more sustainable properties but an overall better and more enjoyable guest experience. While this does potentially create an overall more enjoyable guest experience, the upfront capital expenditures for properties could cause potential impacts to the bottom line as well as disrupt the guest experience during renovation times.
mandalysha

How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests | - 1 views

hoteltechnologynews.com/...cal-value-exchange-with-guests

hospitality hotel tech software

shared by mandalysha on 23 Feb 23 - No Cached
  • As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity.
  • Over time, privacy and personal data protection concerns began competing with consumer desire for a data-driven, personalized experience.
  • Industries like hospitality, which rely on retrieving traveler information to curate more relevant messaging, offers, experiences, and loyalty rewards, must adjust their approach.
  • ...5 more annotations...
  • Data is valuable, and it’s due time for hotel operators to establish a two-way value exchange that incentives guests to readily share their information to unlock a heightened experience.
  • hotels cannot offer a great guest experience without prioritizing data protection and transparency; one tier of service (personalization) cannot come at the expense of another (privacy and consent)
  • If hotels elevate their efforts to meet guests’ expectations for customized offers and experiences, and treat personalization as a strategic priority, they will see immediate benefits that deliver long-term results.
  • 80% of consumers are willing to share personal data to earn loyalty program benefits. 70% of consumers are willing to share their data to receive special discounts and offers. 71% of consumers will shop more often with brands or retailers that personalize their communications.
  • Next-generation technology sets the stage for this dynamic by allowing hospitality brands to offer their guests data control and value in a seamless, scalable fashion.
  • mandalysha on 23 Feb 23
     
    With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.
  • shineal on 23 Feb 23
     
    Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."
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