McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views
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beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
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enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
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surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
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