Proximity Marketing: Benefits It Brings to Your Business - Leantegra - 0 views
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Proximity Marketing or location-based marketing is the localized wireless distribution of advertising content based on beacon technology and associated with a definite venue.
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Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS.
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In 2015, Macy had and installation of about 4000 beacons and it was the biggest installation. After that, in a year, in 2016, Rite Aid – a pharmacy retailer – beat Macy’s record by deploying beacon technology at more than 4,500 of its U.S. stores. It helped big retailer chains almost to double clients involvements and to increase overall profit.
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This article shows 8 benefits of proximity marketing: 1. Fast, easy and cost effective to deploy 2. Grow visitor-to-customer conversion rates 3. Engage customers and grow loyalty 4. Enhance client experience 5. Get unique advertising offline tool 6. Boost offline-to-online conversions 7. Use the power of personalization for the perfect customer journey 8. Analyze your marketing campaigns and make improvements on every stage of your offline marketing campaign