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Contents contributed and discussions participated by smgarcia

smgarcia

Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views

  • the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
  • That’s why video conferencing event management is for you.
  • you can give people their personal facetime and supervise their progress
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  • You can even inspect the site of your next sales event halfway across the country
  • You can’t be in two places at once, but with video conferencing event management you can be in six successive locations without leaving your office.
  • Your video conferencing salvation resides in the cloud–the same cloud computing you’re probably already using to access project and event management software
  • all your varied information is stored in one location and accessible from all your devices
  • in place of your CRM, provisional schedules, marketing collateral, and venue plans, is a single video conferencing portal you can use from your desktop, smartphone, or tablet.
  • this cloud-based meeting platform can be integrated into your everyday workflows.
  • With the right video vendor, you can move from a spreadsheet to email to internal video call to phone call and on to a client face-to-face sit-down with all the effort it takes to click between browser windows.
  • The goal is that every contact you make with both the internal and external elements of your working life become channels within the same workflow.
  • All the data you collect on a client, all the information you have about venue capacities, all the voice of the customer lessons you’ve ever learned are stored and analyzed here as well.
  • you can combine all your existing event management needs with a digital communications arm that lets you turn that knowledge into a flexible and persuasive way of keeping all your stakeholders happy.
  • Since you’re now traveling by video, the three back-to-back meetings you have with stakeholders across the city don’t involve leaving the office, which gives you time for a quick pre-meeting huddle room catch-up with your marketing team.
  • You can even remain at your desk to join the call, while your team in another part of the building meets together in the huddle room. Your notes from this meeting can be pinned to the project file for your upcoming external face-to-face, along with all the relevant data from your integrated event management app.
  • At all times, you can be adding notes to each respective file, sending chat messages to your team, taking photos and recording video, and presenting multimedia examples of some event planning do’s and don’ts.
  • You can’t be in two places at once, but with video conferencing event management, your entire working life can be based in the same platform.
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    Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
smgarcia

Hospitality Social Media Marketing News - September 19, 2019 Issue - 0 views

  • Users will now be able to clear their off-Facebook activity from being stored in the platform’s database, which includes what Facebook’s conversion pixel is tracking on your site.
  • If users start removing their off-Facebook activity from the databases, it will impact our ability to retarget to them accurately.
  • on-platform activity will become more important, so take advantage of video retargeting, engagement retargeting, and lead form retargeting to show relevant ads to potential guests.
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  • In an attempt to clarify the language they’re using to explain the privacy of groups, Facebook has changed group classifications.
  • Facebook groups centered around your hotel or resort are a great way to engage your guests.
  • it’s a good idea to double check that your privacy and visibility settings are where you want them to be.
  • Facebook Announces New Messenger Interactions for Businesses 
  • Pages can integrate Messenger with their CRM to move guests through the sales funnel, all while setting up more automated processes in the messaging platform to better engage and qualify guests.
  • Integrated appointment booking in Messenger
  • Businesses will soon need to respond to users within 24 hours with standard messaging. This puts an emphasis on the requirement for faster customer service. 
  • Both Messenger features are opening up stronger opportunities to better communicate with potential and existing guests to offer them better service faster.
  • The 24-hour requirement can feel overwhelming, but it’s a good one to follow even if Facebook didn’t set up this rule, as it will keep your guests happy and your inbox clear.
  • Twitter is working on a small test that will allow users to follow “interest topics,” the same way that they can currently follow accounts.
  • allowing users to see content they’re interested in even if it’s coming from accounts they don’t follow yet.
  • Travel is an interest many people share, and if so, this could be a valuable opportunity to connect with more guests by sharing great content even if they aren’t following you yet.
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    Social media is an ever-increasing platform for marketing a business. New features on Facebook and Twitter allow for easier interaction between a business and potential consumers. Marketing managers need to know how to best utilize these tools to optimize ROI for their companies by responding to messages quickly and tagging all content.
smgarcia

Digital Transformation Doesn't Just Increase Revenue, It Can Impact Employee Productivi... - 0 views

  • Lack of proper technology tools can hinder productivity and kill morale.
  • 53% of surveyed employees said they would be more empowered to better manage workflow if they were provided with the needed tools
  • 42% said these tools would not only speed up boring tasks but also result in better worker morale
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  • 38% believe a focus on worker empowerment via IT would allow the company itself to change faster.
  • 76% added that having the digital tools they need at work makes them more productive and more than half, 53%, said it makes them more successful.
  • 31% of the employees said their company has a wait-and-see approach to new technology
  • investment in new technology can lead to higher revenues in the long run
  • 37% of higher-level employees and 47% of white-collar employees said their bosses understand their technological needs.
  • people tend to assume only the youngest workers place a high value on having the technology they need at work. But research reveals that these digital natives are not alone.
  • Half of the survey group said they would find it easier to collaborate with coworkers if their employers’ digital transformation efforts focused more on employee empowerment.
  • Separate research also notes that companies that are digital laggards don’t perform as well as those that embrace digital transformation
  • Technologists at Harvard Business School wrote, “organizations that scored in the top quartile of our digital transformation index obtained much better gross margins, earnings, and net income than organizations in the bottom digital quartile. Other financial and operating indicators showed similar disparities.”
  • not only are most professionals happier and more productive when their employers provide the technology they need, they also feel more connected to colleagues and their companies.
  • 68% of the 18 to 34 age group said having the digital tools they need at work makes them more productive. That’s a significant share. But it’s even higher – at 80% – for the 35 to 54 age group. And a whopping 83% of workers age 55 and older agreed.
  • financial considerations shouldn’t be the sole focus of digital transformation.
  • Mapping out a digital transformation plan should include a critical assessment of which digital tools employees need to efficiently get the job done.
  • experience is the centerpiece of everything businesses do.
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    ROI is not the only consideration for a business when updating technology and software; employee productivity is also a factor. Employees that feel that they have the tools to do their jobs are more likely to be productive during the work day. By increasing employee productivity and happiness, ROI already increases beyond the benefits of having better, quicker technology and software.
smgarcia

How Big Data Is Reshaping Property Management - 0 views

  • Data collection points related to building operation systems include electrical, HVAC, fire/life safety, utilities and telecommunications, among others
  • the newest trends in data analytics center around energy software that “intertwines” the building management or energy management system.
  • That results in the creation of more analytics and more real-time data. For example, rather than a property manager or engineer turning on a piece of equipment and setting the temperature, they’re able to receive additional analytics that allow for fine-tuning the equipment.
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  • That ability, in turn, creates cost savings as well as an alerting feature that tells the manager whether there are any amperage variations.
  • In some cases, he added, this function allows you to approach a client in advance of an equipment failure and offer replacement prior to malfunction or stage the replacement equipment on site, teed up for the failure rather than starting from scratch, which could create downtime for the tenant and potentially result in a client having to provide rent relief.
  • The intelligent software tool is used to data mine various building automation networks or raw collected data for executive-level summary reports and facility performance information.
  • “Roving engineers” can predictively respond to issues without having to be on site. Instead, they use the technology to monitor from afar and only respond if there’s an alerting request.
  • When talking cost-cutting and fine-tuning energy consumption, sustainability often takes center stage, with a strong helping hand from data collection and analysis.
  • This year, the firm recognized its top 25 managed properties in the U.S. that achieved a 10 percent or greater year-over-year increase in Energy Star score. These combined efforts have resulted in a total greenhouse gas emission reduction equivalent to cutting nearly 86 million miles driven by an average passenger vehicle or planting more than 580,000 trees.
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    Not only are PMSs valuable for hotel management, but also for commercial and residential properties. The ability to predictively prepare for any issues that may occur allows for less onsite staffing at any given moment aside from the already lowered costs of using these online systems allows. These systems can also track energy usage to allow for better property management across the board.
smgarcia

Southwest's GDS deals to help agents, but how much?: Travel Weekly - 0 views

  • Southwest's pending move into the Travelport and Amadeus GDSs, coupled with the carrier's entry into ARC's settlement and reporting system, will simplify workflow for travel advisors and make it easier for TMCs and leisure agencies alike to process Southwest purchases.
  • "If it becomes easier to sell Southwest, the competing airlines may take a look at it and say, 'We might be losing share,' and they may address it in a competitive way."
  • "In some instances, we have found lower fares on the Big Three carriers. I don't believe we will see an increase in competition, since they are already competing in the marketplace."
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  • Southwest announced on Aug. 5 that it will provide full content in the Amadeus and Travelport systems beginning in mid-2020.
  • Travel advisors booking Southwest through Amadeus and Travelport will be able to change, cancel or modify reservations directly through the systems. Agents who currently book Southwest through Sabre must call the airline for any ticket modification that is not a cancellation.
  • For Southwest, broader entry in the traditional agent channel will serve as a third prong in the airline's distribution offering for business and leisure agency partners, joining its direct channel and the SWAbiz booking tool.
  • The company projects that it will earn between $10 million and $20 million in additional revenue in the second half of 2020 as a result of the move.
  • "It's an intelligent compromise on Southwest's part, because to compete with other airlines in the corporate market they have to sell their tickets through the channels that corporate customers want to use,"
  • Last month, Southwest joined NDC Exchange, an airline product marketplace operated by ATPCO and SITA that facilitates direct-connect capabilities between airlines and agencies using NDC protocols. While NDC is especially useful in enabling airlines to sell ancillary products such as fare bundles and checked bags through the agent channel, Offutt said it's also important as a way to attract ordinary ticket sales through alternative booking paths. 
  • "I think Southwest realized that as NDC moved from aspirational toward practice, they had to go down that path or be left behind,"
  • while the increased functionality will make sales-tracking more efficient for agencies, it will also provide greater visibility of Southwest purchases to competing airlines, thereby making it easier for those carriers to monitor whether agencies with which they have corporate contracts are meeting market-share goals.
  • Southwest's broader entry into the GDSs will result in the legacy carriers boosting the incentives they offer corporate and leisure agencies.
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    GDS systems are predominantly used by travel agencies to book both individual and corporate travel. By expanding their listings to Travelport and Amadeus, Southwest opens themselves up to increases in bookings but also potentially moving into better competition with larger airlines. Moving into these systems also allows them to offer further NDC enabled content, such as fare bundles and checked bags, helping to build even more bookings.
smgarcia

What Is Green Lodging and Why Is It Important | By Kacey Bradley - Hospitality Net - 0 views

  • Businesses that fail to adapt may find customers visiting with competitors.
  • In one 2017 survey, 19% of travelers said they would pay more for a vacation with a green electricity resort.
  • Sustainable hotels have lower operating costs, shaving 8% off expenses in the first year.
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  • Hotel Indigo in Dubai runs entirely on solar power.
  • The real-time reporting can track inefficiencies and optimize performance to save energy, reduce waste and cut costs.
  • Plus, guests will stick around longer, with a 36% higher dwell rate compared to hotel lobbies without biophilic features.
  • Future hotels are not only energy efficient but coexist peacefully with natural habitats.
  • Boutiquehotel Stadthalle in Vienna uses a combination of solar panels, photovoltaic cells and groundwater heat pumps.
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    Consumers are significantly more eco-concious in their daily lives which translates significantly to their hotel experience. They want to ensure that they and the hotels they stay at are doing their best efforts to be green. Hotels that create green initiatives see more return from those guests. Cloud computing is also one of those initiatives.
smgarcia

How technology can help hotels avoid food waste, safety risks | Hotel Management - 1 views

  • Hotels that invest in digital temperature sensors with good software can prevent spoilage, reduce food waste, decrease food safety breaches and ultimately save hotels significant money.
  • 1. Elevated safety checks.
  • 2. A more holistic view.
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  • 3. Consistency, scalability, and flexibility.
  • 4. More accurate temps.
  • 5. Streamlining processes.
  • 6. Reducing food waste.
  • Deploying mobile workflow apps and sensor technologies can dramatically improve hotel kitchens’ efficiency, safety, and profitability, while reducing food safety risks and preventing expensive food waste.
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    This article discusses the benefits to using new technologies to manage kitchens in hotels and/or restaurants. By using digital softwares, processes can be streamlined as information is shared more quickly across different departments and staff versus paper reports being misfiled or lost. This also ties into food sensors to better determine and manage food output and ensure not only a better quality being served to the public but less waste overall. Especially in the current climate, less food waste would not only help the bottom line but would be an added marketing tool to more eco-conscious patrons.
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