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Contents contributed and discussions participated by asht77

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Starbucks, Asda use proximity targeting on mobile to drive in-store traffic | Retail Dive - 0 views

www.retaildive.com/...bile-to-drive-in-store-traffic starbucks proximity targeting mobile drive traffic
shared by asht77 on 12 Jun 21 - No Cached
  • Advertising has always been about reaching the right person with the right message at the right time,
  • Working with xAd gave Starbucks and Asda the ability add a fourth dimension: place
  • Place enabled both brands with a level of personalization and relevance that hadn’t been possible before mobile became a customer’s first screen.”
  • ...2 more annotations...
  • In our research on the most effective creative messaging and proximity targeting strategies for marketers (blog post here), we’ve found is that the best messaging and targeting strategies are dependent on the category and desired outcome.
  • Using place enables brands to reach the holy grail of advertising – reaching the right person with the right message at the right time
  • asht77 on 12 Jun 21
     
    This article is a very good explanation of proximity marketing and some of its statistics. It shows the increase in traffic and how it has changed the marketing game. 
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How can hospitality industry leverage artificial intelligence - 1 views

www.kcsitglobal.com/...nce-and-enhance-their-business hospitality business Tech solution
shared by asht77 on 05 Jun 21 - No Cached
  • With the invention of chatbots, hotels are transforming the process of handling booking inquiries and visitors are converted into patron customers. The front-desk hotel staff that is normally liable for managing booking-related queries can be replaced with conversational bots. These intelligent chatbots are programmed to create simulated conversation via text or voice in the native language, enabling controlled, concise and effective interactions between human and computing machines.
  • Customers prefer absolute control and flexibility and feel attached to securing their comfort level at hotel premises. As a part of special privileges, many hotels treat their customers using smart controls as they arrive.
  • Intelligent Automation Consulting is delivering a new level of exquisite sophistication to the hospitality business and once again is creating everything, from top to bottom, more efficient. In the world, where leading hotels have committed to harnessing the true power of advanced analytics
  • asht77 on 05 Jun 21
     
    This article has a very good explanation on how artificial Intelligence can bring higher revenues to the industry and enhance then business, 
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Pros and Cons of Self-Ordering Kiosks | Intuiface Blog - 0 views

www.intuiface.com/...nd-cons-of-self-ordering-kiosk Technology hospitality solution
shared by asht77 on 29 May 21 - No Cached
  • Only 25% of restaurant customers
  • have used a self-ordering kiosk between May and July this year
  • and only 33% of larger QSR brands
  • ...5 more annotations...
  • (more than 1,000 locations) have integrated self-service kiosks into their stores
  • There’s no comparison to be made when it comes to the math capacity of computers vs. humans. 
  • They can largely reduce this wait time as they process every order with no delay, directly controlled by the customers. In the meantime, staff from the register can move to service other parts of the customer experience
  • offer standardized templates with
  • lack of customizability, leaving many brands to present similar visual identities through the digital installation.
  • asht77 on 29 May 21
     
    This article explains the emergence of self ordering kiosks and provides some statistics as to how popular they are and lists their pros and cons
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Technology: Disruptive Innovation in the Tourism Industry | IE Insights - 0 views

www.ie.edu/...vation-in-the-tourism-industry technology disruptive innovation tourism industry
shared by asht77 on 23 May 21 - No Cached
  • Not all innovations are specifically sought; sometimes they arise in response to a problem or need.
  • technology permeates the reasoning and experiential part of the brain much more powerfully and markedly in the new generations.
  • The next step is the Internet of Things, which will surely usher in a disruptive change in how companies grow and develop.
  • asht77 on 23 May 21
     
    This article explains technology not only a means for transformation but also for innovation. While not all innovations might be technological, technology gives a larger playing field for innovation and transformation and this article explains how far technology has come and how far it could go. 
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Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and compar... - 1 views

www.sciencedirect.com/...S0278431916302250 disruptive innovation hotels technology
shared by asht77 on 11 May 21 - No Cached
  • They concluded that a 10% increase in Airbnb listings corresponded with a 0.37% decrease in hotel room revenue, a function of both occupancy and, to an even greater degree, rate decreases.
  • found that Airbnb demand represented (a growing) 1.4% of hotel demand, and that Airbnb’s footprint was larger in major urban markets
  • asht77 on 11 May 21
     
    This article has very great in depth details on how Airbnb is disrupting the hospitality industry by essentially stealing business from hotels. 
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