Starbucks, Asda use proximity targeting on mobile to drive in-store traffic | Retail Dive - 0 views
-
Advertising has always been about reaching the right person with the right message at the right time,
-
Working with xAd gave Starbucks and Asda the ability add a fourth dimension: place
-
Place enabled both brands with a level of personalization and relevance that hadn’t been possible before mobile became a customer’s first screen.”
- ...2 more annotations...