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pvega018

Airbnb Launches Program for Those Affected by Hurricane | Hotel Business - 0 views

  • free temporary housing available for displaced residents and relief workers through September 16.
  • The Open Homes Program for Hurricane Dorian was first activated on August 28 to assist those in Puerto Rico and the U.S. Virgin Islands. The new activation area on the U.S. mainland includes the majority of Florida, Georgia, North Carolina, South Carolina, Alabama, Tennessee and Virginia.
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    Airbnb has paired with several of their hosts to offer free housing for individuals affected by Hurricane Dorian. This program was started back when Hurricane Sandy took affect but they have decided to bring back this concept and help those in need. In hospitality we must offer what we can at all times with arms open and Airbnb is offering shelter to those that lost it all.
Dongyun Oh

First Hotel in U.S. to Recycle All Soaps - 0 views

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    Laguna Beach welcomes more than 6 million visitors annually to its sandy shores. Now visitors who stay in the beachside city's 22 hotels and lodging establishments will be inadvertent participants in a citywide effort to recycle all of the soaps, shampoos, hair conditioners, lotions and bath gels that are left over after a night's stay. Starting Monday, Laguna Beach becomes the first city in the nation to have all of its hotel properties with more than 20 rooms participate in Clean the World -- a Florida-based nonprofit that provides recycled hotel soaps and hygiene products to those in need. Montage Laguna Beach, Pacific Edge Hotel and Best Western Laguna Brisas are among the 18 participating hotels, along with four of the city's six bed and breakfasts, for a total of 1,229 rooms. In an average year, with an estimated 75% occupancy rate, Laguna Beach hotels generate 336,000 bars of soap and a slightly lesser number of shampoo, conditioner, bath gel and lotion bottles, all of which were previously thrown in the trash. Working with Clean the World, those hygiene products will be reclaimed by the housekeeping staff and set aside in a separate receptacle to be shipped to a Las Vegas processing facility. The bars of soap are cleaned of hair and paper, sterilized, ground into pellets and pressed into new bars of soap that are distributed to non-governmental organizations in 45 countries that do not have ready access to soap. The bottled amenities are likewise reclaimed. If they're full, the bottles' exteriors are sterilized and redistributed to homeless shelters and soup kitchens inside the U.S. If the bottles are 25% empty, the plastic is recycled or potentially upcycled for use in other products. Founded in 2009, Clean the World has 1,200 partner hotels across the U.S. and Canada, 126 of which are in California, including the Disneyland Hotel, Disney's Grand Californian Resort & Spa and Disney's Paradise Pier Hotel in Anaheim. Since joining the Clean th
Raquel Martinez

Are hotel "energy" fees about to make a comeback? - 0 views

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    The Oyster Bay Beach Resort is a highrise hotel in St. Martin that promises guests white-sand beaches, "breathtaking" views of the Caribbean and a "paradise found."But Jack Permadi says he found more than that when he stayed at the property recently.
lavendersheshe

10 Smart Hotel Marketing Strategies to Increase Bookings | WordStream - 0 views

  • The challenge of being in the hotel marketing industry is the overwhelming amount of competition. Especially with the growth in popularity of websites like Airbnb and Home Away, it’s become even more challenging to stand out against the competition to gather more bookings.
  • You need to be EVERYWHERE relevant online for potential bookings so people can find you in the window when they need to book a place to stay.
  • Remarketing is a critical component for hotel marketing due to the fact that travelers are distracted not only by everyday distractions (like pop-up phone notifications and crying babies), but to the fact that there are hundreds of other options they can choose from.
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  • What type of hotel are you marketing, and who is your typical guest? There needs to be a different strategy for marketers of a Super 8 Motel off Route 9 compared to the Ritz Carlton on the sandy beaches of the Caribbean shores. These people book differently, travel differently, and have different budgets
  • Figure out when things are busy, steady, and slow and then adjust your budget accordingly. Make sure your windows aren’t too narrow. This often requires planning ahead, but Google and other ad platforms make it fairly easy to adjust your budget on an ongoing basis
  • For example, you could offer all first-time guests a 15% discount. Incentives are also great for creating a sense of urgency to spur people to book with you before they miss out on a special limited-time offer.
  • For instance, you could partner with a popular brewery and run a contest where the winner gets a free brewery tour and beer tasting along with a discounted stay at your hotel. Building these relationships will lead to easy, effective, and affordable marketing that will definitely increase your booking rates.
  • Don’t Just Market the Hotel, Market the Location
  • Marketing and customer service go hand in hand, especially in the hospitality industry. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits.
  • Customer loyalty programs are a wonderful way to ensure customers come back again and again.
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    The hotel industry is highly competitive and it is important to maintain an appeal to your customers and gain a competitive edge. Smart technology strategies is a way for a hotel to be able to ensure business and remain relevant to the target audience.
peacejj22

Why sustainability is key for the future of the hospitality industry - 0 views

  • Why sustainability is key for the future of the hospitality industry
  • The hospitality industry has historically had a dramatic environmental impact on the environment through energy and water consumption, and use of consumable goods. With sustainability now being the issue on everyone’s mind, previous course leader of our course leader BA (Hons) Hotel and Hospitality Management, Gaurav Chawla, discusses how the industry is responding, and why it’s a key focus on the course.
  • In simple words, sustainability means that natural ecosystems can continue to support life and provide resources to meet the needs of the present and future generations. Evidently, the hotel sector puts increased pressure on the environment and is demanding on the natural resources. However, the industry also relies on the same natural environment – unspoilt landscapes, sandy beaches, turquoise waters, glaciers, waterfalls, coral reefs and fresh air; all of which serve as great tourist attractions. Therefore, there is an inherent danger that the we might harm the very basis on which hospitality is built. 
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  • In addition, other business concerns, such as rising costs, increased government pressures and competitors’ actions have only motivated hoteliers to embrace sustainability and make it an integral part of the corporate agenda.
  • Green House Hotel in Bournemouth
  • Social concerns such as inclusivity, promoting work-life balance, promoting employees’ health and wellbeing, sourcing supplies locally and stimulating entrepreneurship are all part of the sustainability agenda. 
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    this article is about why sustainability is key to our industry.
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