InterContinental Hotels Group Checks in With E-Commerce Software - CRM Magazine - 0 views
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The system's main problem was its lack of flexibility--it required a multidepartmental development initiative to make simple end-user-experience changes.
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IHG engaged in a four-month RFP process to find a solution that would align with its business requirements. It decided on tools from ATG, including ATG Adaptive Scenario Engine, which included ATG, Personalization Server, and ATG Scenario Server. The ATG implementation, which included integrating ATG with 11 other software application components such as custom code, took about nine months. IHG called on ATG and its content management vendor, Day Software, for professional services.