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Pump up Your eMarketing Muscle - 0 views

www.hotelmarketingcoach.com/_up_your_emarketing_muscle.htm Technology emarketing muscle pump hotel business
shared by lin liu on 03 Apr 13 - No Cached
  • that simply look good, but are
  • simply look good, but are totally
  • sites that simply look good, but are totally dysfunctional
  • ...15 more annotations...
  • Some managers and owners view Internet marketing
  • of very expensive sites that simply look good, but are totally
  • managers and owners view Internet
  • managers and owners
  • Some managers
  • Some managers
  • advertising,
  • marketing as a purely static and
  • Some managers and owners view Internet marketing as a purely static and inert form of
  • inert form
  • owners view Internet marketing
  • which requires little attention after
  • Because of this mistaken belief, managing
  • after the site is published. Because of this
  • pen
  • Panpan Xie on 03 Apr 13
     
    Nowadays, many hotel managers realize the importance of internet and utilize it to create a personal relationship the internet. The author gives five ways to develop the e-marketing. First is assign e-marketing tasks carefully. It is very important for a manager to properly assign tasks or handle personally. A manager must focus on the operation of the company's website. Second is fish where the fish are. The website must be well managed and made changes in time to adapt to the marketplace. Third, comprehensive website reviews. The manager should have someone to review the site to make sure the website serves search and sales demands to increase the sales. Fourth is know your productivity numbers. The manager should try to make the website as a way to get the knowledge of useful data. Fifth, position your rates against the competition. The manager should make the website easier for customers to compare different companies and make decisions based on values.
  • lin liu on 07 Apr 13
     
    Recently, hotel managers are facing many challenges. There are requirements for managers are to hold-on to e-Marketing tasks and use internet to create relationship. Here are some techniques to improve the e-marketing for hotel managers. Firstly, make sure assign proper e-marketing tasks. Which tasks to assign and which to do by personally should be considered carefully. E-marketing should be paid attentions also after they are been published. And also, managers should pay more attention to the evaluation of the e-marketing, make sure e-marketing work for themselves. Secondly, it is very useful for managers to use the internet well. Such as create relationship with other managers. In addition, the hotel web should be made to satisfy the search engines. There are some good techniques, such as to make the effectiveness and pay attention to competitions. Thirdly, Comprehensive web reviews. Managers need check out the effects of web. Stop judging web by it's appearance. Fourthly, know the productivity numbers. This provides our information about competitions, market, directions, and so on. Take care the experience. Fifth, position your rates against the competitions. It is a good way to find the right position in the market and know all latest changes.
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FastBooking channel management tool Updater Premium adds more muscle - 1 views

www.hospitalitynet.org/...4054552.html
shared by YONGHE FAN on 17 Feb 12 - No Cached
  • Powerful reporting tools.
  • Centrally managed inventory
  • Automatic, real-time booking feed into the hotels' PMS to minimize manual intervention.
  • YONGHE FAN on 17 Feb 12
     
    The article is talking about that FastBooking, one of the world's leading e-marketing and online technology solution providers announced FastBooking Updater Premium which has been added new functionalities to industry-leading channel management tool. New features include the powerful reporting tools that collects and stores reservations made on internet distribution sites in a single database and generates business reports for the hotel, the centrally managed inventory that allows allotments to be automatically adjusted and dispatched to all channel, and the automatic, real-time booking of the PMS to minimize manual intervention.
  • Ligia Elizondo on 18 Feb 12
     
    The functionalities of FastBooking seem very interesting such as collecting reservations made in different websites. In this manner the productivity and performance would be more accurated providing a best service for the potential guests.
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Security of Guest Data Worries Hotel Technology Executives - 0 views

lhonline.com/...security_guest_data_worry_0404
shared by Diana Sardina on 24 Aug 12 - No Cached
  • The executive panels during the three-day event called for tighter security for guest data and wider use of revenue management technology and strategy
  • Other panel members reminded attendees that staff security training is essential since many aspects of data security relate to the physical storage of guest data on registration cards and other documents
    • Diana Sardina
      Diana Sardina on 24 Aug 12
       
      We blame technology for everything and in many cases the simple things like storing registration cards is where our employees and hotels lack attention.
  • China’s exploding middle class is flexing its purchasing muscle and looking at the U.S. for its next vacation.
  • ...3 more annotations...
  • recent terrorist attacks directed against hotels and uprisings in Asia and the Middle East make guest security a life-and-death matter in much of the world.
  • Chinese tourists have become a major target group for destination marketing organizations and tourism companies around the world. Here are several online marketing facts for hotel operators from the book that underscore the value of social marketing to the Chinese:
  • Chinese tourists have become a major target group for destination marketing organizations and tourism companies around the world. Here are several online marketing facts for hotel operators from the book that underscore the value of social marketing to the Chinese
  • Diana Sardina on 24 Aug 12
     
    In this article we can see how "security" is a common topic of concern among the hoteliers and I found very interesting that IT experts warned hotel mangers that in many cases where personal data of guest is stolen, the source is not exclusevily obtained by hacking computers, but by the lack of procedures to properly store this private information. The other important topic in this article is the wake up call for hoteliers about the chinese market and their interest to visit the US. The articles lists some online marketing facts about the importance of social media to the chinese and how we need to utilize social media to approach that market.
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Net Neutrality 101 | Save the Internet - 0 views

www.savetheinternet.com/net-neutrality-101
shared by Heather Del Ponte on 16 May 12 - Cached
  • When we log onto the Internet, we take lots of things for granted. We assume that we'll be able to access whatever Web site we want, whenever we want to go there. We assume that we can use any feature we like -- watching online video, listening to podcasts, searching, e-mailing and instant messaging -- anytime we choose. We assume that we can attach devices like wireless routers, game controllers or extra hard drives to make our online experience better. What makes all these assumptions possible is "Network Neutrality," the guiding principle that preserves the free and open Internet. Net Neutrality means that Internet service providers may not discriminate between different kinds of content and applications online. It guarantees a level playing field for all Web sites and Internet technologies. But all that could change. The biggest cable and telephone companies would like to charge money for smooth access to Web sites, speed to run applications, and permission to plug in devices. These network giants believe they should be able to charge Web site operators, application providers and device manufacturers for the right to use the network. Those who don't make a deal and pay up will experience discrimination: Their sites won't load as quickly, and their applications and devices won't work as well. Without legal protection, consumers could find that a network operator has blocked the Web site of a competitor, or slowed it down so much that it's unusable. The network owners say they want a "tiered" Internet. If you pay to get in the top tier, your site and your service will run fast. If you don't, you'll be in the slow lane. What's the Problem Here? Discrimination: The Internet was designed as an open medium. The fundamental idea since the Internet's inception has been that every Web site, every feature and every service should be treated without discrimination. That's how bloggers can compete with CNN or USA Today for readers. That's how up-and-coming musicians can build underground audiences before they get their first top-40 single. That's why when you use a search engine, you see a list of the sites that are the closest match to your request -- not those that paid the most to reach you. Discrimination endangers our basic Internet freedoms. Double-dipping: Traditionally, network owners have built a business model by charging consumers for Internet access. Now they want to charge you for access to the network, and then charge you again for the things you do while you're online. They may not charge you directly via pay-per-view Web sites. But they will charge all the service providers you use. These providers will then pass those costs along to you in the form of price hikes or new charges to view content. Stifling innovation: Net Neutrality ensures that innovators can start small and dream big about being the next EBay or Google without facing insurmountable hurdles. Unless we preserve Net Neutrality, startups and entrepreneurs will be muscled out of the marketplace by big corporations that pay for a top spot on the Web. On a tiered Internet controlled by the phone and cable companies, only their own content and services -- or those offered by corporate partners that pony up enough "protection money" -- will enjoy life in the fast lane. The End of the Internet? Make no mistake: The free-flowing Internet as we know it could very well become history. What does that mean? It means we could be headed toward a pay-per-view Internet where Web sites have fees. It means we may have to pay a network tax to run voice-over-the-Internet phones, use an advanced search engine, or chat via Instant Messenger. The next generation of inventions will be shut out of the top-tier service level. Meanwhile, the network owners will rake in even greater profits.
  • Heather Del Ponte on 16 May 12
     
    The major problem with the Network being available to only limited users is that not everyone will have the funds to access the network. If they put a a large price take on using the network and being charged to used websites, many small companies, etc. will not even have a chance to grow since the eternet is used in so many aspects of a business.
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