Why mobile key is taking over in hotels | Hotel Management - 0 views
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Adoption of mobile locks in the hotel marketplace continues to rise unilaterally across all segments
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most magstripe locks are nearing the end of their useful life and the recurring maintenance issues that arise are causing hotels to seek replacement options
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“Mobile applications that allow a guest to directly access a hotel room provide more convenience and result in improved guest satisfaction,” said Michael Cline, Salto Systems' VP of hospitality sales. “In many cases, the guest can skip the check-in line at the hotel’s front desk and go directly to their room.”
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With the success of having mobile locks for our homes and even our cars, it's no wonder hotels are adopting the technology as well. Technology advances quickly, and like any business hotels must do the same, they're constantly refurbishing rooms and implementing new things to better serve their guests and a mobile lock would be no different. Having keys on a guest's phone would improve efficiency for hotel management because they wouldn't need to replace a lost key, and guests would no longer need to wait in a line to check in, just head up to their room as soon as they get there. This allows hotel staff to use that extra time to ensure guests get even better customer service. Mobile keys do possess a few problems in that, unless a guest is loyal to a particular hotel chain or unless they travel a lot, they might be unwilling to download an app just to be able to get into their room. This can be circumvented by designing an app that can do more than just open their room door such as making/changing reservations, making spa appointments, allowing gym/pool access, and being able to call for a bellboy, and getting help from the concierge. While not quite there yet, mobile door locks will let hotels know more about their guests and how to "better manage assets and the workforce with predictive analytics" that could be used to make guests experiences better and more likely to turn them into repeat guests.