Poll
hotel guests on which amenity is most important to them and chances are
they’ll vote for connectivity. But it’s more
than just raw Internet access they
expect these days. In this new always-connected
age, guests want easy and
persistent access to all things digital that can
enhance their experience, both
within and outside the premises.
It’s
a big reason why hoteliers are now spending as much time and resources
on network technology and applications as they
are on the quality of their
linens and food service. Hotel customers expect
the same online convenience and
customization they have in their homes. And with
seemingly every traveler
equipped with laptops, iPads, and smart phones,
they also expect their hotel to
be place of ubiquitous connectivity.
Indeed,
according to Scot Campbell, chief information officer for MGM Mirage,
the core of a hotel’s ‘cool' factor is
technology. Campbell says that "we are
building rooms where everything
is on a network.”(1) Installing new
technologies will give hotels a competitive edge
with travelers for whom digital
devices have become just another normal bodily
appendage of sorts.