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Lymaris Collazo

The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views

    • Lymaris Collazo
       
      DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
  • Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
  • A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
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  • Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
  • a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
  • if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
  • if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
  • this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
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    On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.
blevi022

Rwanda's Tourism Seeks Innovative Minds to Recover from Covid-19 Shock - KT PRESS - 1 views

  • Rwandans with tech or innovative business solutions will this June have an opportunity to pitch their business ideas that could help the country’s tourism and hospitality sector recover from the coronavirus (Covid-19) crisis.
  • Rwanda Development Board (RDB), Private Sector Federation (PSF) ICT and Tourism Chambers will this June 4, host an online conversation and workshop to identify innovations and solutions the technology sector currently has, or could build to support the recovery process.
  • The digitalisation of tourism will play a big role in leading the needed recovery for the economy just like it is helping in other sectors like trade, education and healthcare as global economies face-off the Covid-19 pandemic,”
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  • focus on digitalisation of the tourism sector as the new driver of the economic recovery for tourism businesses, which have been one of hardest hit in the country as a result of closed travel for local and international visitors.
  • We want to be inspired with new ideas. Not only digital way to also expose more ideas, answering the potential challenges that we have, not locked to one way (digitalisation) but many more alternatives of improving the sector going forward,” Kariza told KTPress today. 
  • session will expose the sector to listen into new concepts and ideas that they (participants) have, so as to tackle different challenges emerging from Covid19 but also for the overall sector.
  • government has embarked on starting up a Rwf100billion Covid-19 economy recovery fund, which will largely support the tourism and hospitality, industry, and water, electricity, road infrastructure projects among other income-generating activities.
  • online workshop aims at opening up new opportunities for technology companies to better understand the need in the tourism sector and in doing so develop solutions fit for driving the sector’s growth.
  • largely focus on strategies that could leverage technology to encourage domestic tourism covering but not limited to travel and hospitality sectors.
  • ICT Chamber has been working with the Chamber of Tourism to promote digitalization of the industry, by supporting companies that are serving in the industry through incubation programs at the ICT Innovation Center in Kicukiro district.
  • accelerate digitalization of the tourism sector through public private dialogue. 
  • RDB’s intent is to leverage technology and the solutions we have to stimulate domestic tourism and help the sector’s recovery. Taking lessons from what has been done with e-commerce and the online e-learning platforms. RDB will also present to us their challenges that tech companies can turn into monetize-able opportunities
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    Rwanda is seeking to engage the technology industry in a conversation to generate ways that e-commerce can be used to help the Tourism and Hospitality sector recover in the wake of COVID-19. This will be an online conversation on June 4 to find ways the technology already has or could create to help tourism. It notes how digitization has been important to other sectors of the economy during the pandemic including sectors such as education and Healthcare. By leveraging technology it is hoped that ways can be found to stimulate the tourism industry
biancafavilli

Event Planning In The Hotel Of The Future - 0 views

  • As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events
  • This includes robot butlers, entertainment, greeters and business services which for planning events can be more cost effective and reduce human error, streamlining the process of communicating with the systems to get exactly what you want.
  • home and collect a suitcase, you can go straight from the office and jump on a plane.
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  • Automated systems can be limited and therefore the personalization and “special requests” that can be organized between event planner and venue as part of a long-lasting relationship might be lost
  • This is a fantastic opportunity for event professionals as it makes event themes limitless and allows the location to be designed around the event rather
  • than the other way around.
  • Event planners will also be able to use this information to personally plan itineraries to the precise likes and dislikes of individual guests and have more accurate data for destination events
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    With technology advancing so rapidly now a days, event planners within the hotel industry started using it to plan events. When it comes to event planning, a lot goes into it to keep everything on time and in order. Technology can assist planners with tasks. Using technology within this industry can assist in decreasing human error. Some hotels started using robot butlers to serve guest. This can help reduce costs because they don't have to pay employees. A very interesting idea about these robotic butlers is they are able to speak multiple languages so if an event is having people from around the world coming to it, it will break the language barrier. Planners can use personal travel avatars. These avatars help them plan itineraries for the guest. A technology improvement planners use are made-to-order venues. These venues assemble based to their environment. It is easier for planners to use these when setting up an event. These few examples just shows how technology advancements has increased opportunities for hotel planners to plan their events more efficiently.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
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    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
xrive007

How restaurant POS innovation puts guests in the driver's seat| Webinar | Fast Casual - 0 views

  • The growth of order and payment technology is nothing short of a revolution
  • revolution has been brewing for years, the coronavirus pandemic has exacerbated it.
  • restaurants can prepare for the increasingly contactless and cashless era
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  • post-COVID environment, customer expectations are changing, new labor challenges have emerged and POS now applies to both sides of the counter.
  • 78% of customers are keen to return to the restaurant experience.48% of customers want to reduce wait times by ordering ahead on mobile.66% of customers prefer to order directly from the restaurant.73% of customers prefer cashless payment.
  • One of the biggest impacts of the pandemic was the 40% growth Mastercard experienced in contactless transactions
  • Mobile orders are 20% higher than in-restaurant purchases.
  • Research indicates 54% of casual dining, 48% of family dining and 50% of fine dining restaurants launched QR codes in 2021.
  • 44% of diners prefer to use kiosks at their favorite restaurants, and 71% would rather use a self-service kiosk at QSRs than engage with staff.
  • 70% lift in meal delivery spending.
  • labor shortage, a challenge that preceded the pandemic but has exacerbated it.
  • One of the goals of technology is to give customers more control of the guest experience
  • A POS today should include the following functions: omnichannel experience, integrations and extensions, frictionless checkout, contactless EMV payment and data reporting.
  • The order management system should include a kitchen display system, an order status board, text alerts and a QSR automation interface.
  • The business integration system should include the following: third party delivery, back of house, digital signage, ticketing, stored and loaded value, loyalty, payments and financial systems.
  • Integration of different technology providers is a challenge that many restaurants now have to face
  • "Technology enhances our digital guest connectivity, supports our virtual brand growth and improves our in-restaurant dining experience."
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    In this article you will be able to see the different types of technologies that restaurants have incorporated post-covid.
svail001

Wyndham Signs on for Next-Gen Technology From Oracle Hospitality - Skift - 1 views

  • Wyndham is tapping Oracle Hospitality for its full-service brands and Sabre for its select-service
  • Wyndham is the first hotel chain to adopt Oracle’s next-generation cloud-based version of its Opera property management system.
  • Four and a half years ago, Wyndham moved to its first-generation hosted systems — meaning, moved away from having computers sitting under the desk or in the hotel closet.
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  • Between 15 and 30 percent of Wyndham’s portfolio of more than 8,900 hotels will move to Oracle Opera Cloud through 2024
  • Every place outside of North America, regardless of where a property is on the chain scale, Oracle Opera Cloud is now Wyndham’s preferred solution
  • Cost efficiencies drove the decision in the case of Oracle Opera Cloud.
  • “Your cost of entry on Opera in a traditional on-premise model could approach six figures for a full-service hotel, with an upfront commitment that used to be in the five-figures for capital expenditure,” said Scott Strickland, Wyndham’s chief information officer. “We can’t quote specific costs, but this deal offers the cloud-based version at a really accessible price-point for our partners.”
  • “With all of our cloud-based offerings, it’s a subscription model tied to a number of rooms in the hotel on what’s kind of a per-room per-month basis
  • “No upfront costs or licenses or maintenance and upgrade fees. We have packages, commensurate with a property’s needs. Costs can flex up and down in cost with demand shifts, like we saw in the pandemic.”
  • A second motivation for adopting the cloud is the product’s simplicity
  • Staff no longer need to use desktop computers and can instead log in remotely with mobile devices,
  • Another factor driving the hotel’s chain’s decision is the system’s scope. For example, Oracle Opera Cloud includes a housekeeping module
  • Their tablets and phones can connect to the cloud and see their arrival list of guests and judge how they want to adjust their staffing or last-minute rate promotions.
  • Wyndham, one of the first hotel chains to return to profitability in the pandemic, sees this move as the latest step in a four-year digital acceleration.
  • It’s a lot harder to innovate when you have four central reservation systems and three digital systems. We now have one of each globally.”
  • It’s faster when it has only one mobile app platform and only two property management systems, compared with a brand running, say, a dozen different property management systems and four versions of a mobile app.
  • Most security incidents result from one of two things. The first is not keeping up with patching of software or system vulnerabilities
  • The second major driver of security incidents comes from the interaction between systems, such as application, infrastructure, and database
  • “With Oracle Cloud technology, we frequently deploy patches in all of our environments across various applications and systems in our cloud
  • API stands for “application programming interface,” which has been described as “the set of functions and subroutines that an outside party can run to build its third-party services on top of a company’s service.”
  • “We have completely removed all the integration friction of the past, with no compromise on the security or performance of the core system,
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    This article discusses Wyndham's decision to transition its property management into the cloud based services through Oracle Hospitality. Their decision was based on the several advantages offered by Oracle's cloud based system such as cost savings, the simplified application and use of only one central system and the protection from cyber attacks. Wyndham is the first hotel chain to adopt Oracle's new cloud based version of their management system.
carine_elie

How Much Should You Spend on Cybersecurity in 2022? by Lynn Goodendorf Spring 2022 - 0 views

  • Many hospitality companies are struggling with the question of how much to spend on cybersecurity especially in the context of revenue losses related to the pandemic.  The challenge is that the risk of cyberattacks is rapidly escalating.  There are several drivers of this alarming trend.  First, ransomware is growing in severity both in the scope and the scale of attacks as well as the amount of the ransom demand. Next is the increase in remote work during the global pandemic and the rush to facilitate at home working. And finally, small companies are increasingly targeted because they are “easy” victims and typically more vulnerable. As you might expect, the cost of cybercrime increased more than 50% from 2019 through 2020. According to a report by McAfee¹, the global cost is estimated to be more than $1 trillion and monetary losses are estimated at $945 billion.  Examples of hidden or intangible costs that are difficult to measure include system downtime, reduced efficiency, brand damage and loss of trust.  Expenses that are direct and easier to measure are consultant services, legal fees and cyber risk insurance premiums. Below is a chart published in the McAfee report that illustrates this trend.
  • Ransomware - a Denial of Service/Operations and often includes a data breach Business Email Compromise (BEC) - often involves Funds Transfer Fraud Computer Data Breach - theft of personal data such as cardholder data, social security numbers, driver’s license numbers, passport numbers and details, etc.   What is the best way to go about budgeting for cyber security risk?  As a starting point, be sure that you have a qualified information security professional managing your program of work. Regardless of the amount you spend, a knowledgeable and experienced cybersecurity professional can make well informed judgments about priorities in expenditures.   There are three well established strategies that can work together in combination.   Each strategy has advantages and drawbacks and it is not recommended to rely on a single approach. Below is a description of each way to go forward.
  • STRATEGY A:  Key Ratios of Spend
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  • STRATEGY B:  Gap assessment
  • STRATEGY C:  Focus on Compliance
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    The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.
angelacolas9

Overcoming Resistance to Innovation in the Hotel Industry - 0 views

  • one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
  • One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
  • The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
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  • Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
  • The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
  • The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
  • Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
  • To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
  • It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
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    In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.
anaferia

Capital expenditure management to drive performance | McKinsey - 0 views

  • companies that reduce spending on capital projects can both quickly release significant cash and increase ROIC
  • As the cost of capital goes up, discipline in managing large projects will become increasingly important.
  • organizational drivers that impede capital expenditure management affect all stages of a project life cycle, from portfolio management to project execution and commissioning.
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  • essential to identify strengths, areas of improvement, and the value at stake.
  • capital expenditure management leaders face similar challenges to those in other functions that have already undergone major productivity improvements: often these challenges are not technical problems but instead relate to how people work together toward a common goal
  • organizations have a significant opportunity to fundamentally improve project outcomes by rethinking traditional approaches to project delivery
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    Businesses may optimize the life cycle of a capital expenditure project by concentrating on three areas: capital strategy and portfolio optimization, project development and value enhancement, and project delivery and construction. Organizations must develop a transparent and carefully evaluated baseline and capital budget that provides a clear knowledge of the total capital expenditure budget for the next years, as well as realistic cost and time predictions for the organization's portfolio of capital projects. While claims on capital projects are relatively prevalent, smart management may keep them under control and allow owners to retain considerable value.
mattiebell

The Top 6 Cyberthreat Actors: Today's Most Active Groups - 1 views

  • ALPHV is a relatively new and rapidly growing cybercrime group. First observed near the end of 2021, the ALPHV group gained attention for innovative extortion tactics, and unconventional attack methods.
  • To date, BlackCat ransomware has struck retail, financial, manufacturing, government, technology, education, and transportation, across a range of countries that includes the U.S., Australia, Japan, Italy, Indonesia, India, and Germany.
  • Some of the ransomware it utilizes includes Cobalt Strike, Mimikatz, and AdFind. One of the most dangerous aspects of APT29 is that they have been known to develop their own set of custom tools for hacking campaigns.
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  • TA505 is a significant player in the global cybercrime scene, and has been a driver of global trends in the cybercriminal underworld. The group targets education, finance, healthcare, hospitality, and retail worldwide. It is also known for its long-term cyberattack lifecycle, sometimes persisting in a target's network conducting reconnaissance for weeks — even months — successfully avoiding detection as it patiently identifies the highest-value targets in the victim’s environment.
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    This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.
waldjustin13

Hospitality and tourism education in an emerging digital economy - 1 views

  • PMS and integration of multiple properties across the globe
  • It is well known that industries are moving with the flow of advanced technology and this is causing disruption in their daily business operations and processes.
  • At present, there is no alternative to digital disruption and businesses large and small must adapt to the changes that are occurring
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  • Technology has been a key driver for hospitality businesses for several decades and it has drastically transformed how the industry operates
  • Every industry has specific software applications that are unique and integral to the management of their daily operations. In the hotel industry, property management systems (PMS) or hotel operating systems are platforms that “enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing” ( Oracle, 2019).
  • These systems have also evolved to incorporate functionality that supports food and beverage operations, housekeeping and maintenance management, as well as revenue management.
  • Applications such as Cloudbeds, Preno, Hostaway and Lodgify have become a staple in most hotels today, allowing for the efficient management of hotel fun ctio ns.
  • Similarly, in the restaurant industry, practitioners often rely on restaurant management systems (RMS), POS software designed for the food service industry to make bookings, capture transactions, record orders and manage inventory (FinancesOnline, 2019).
  • At the broader tourism management level, GDS, also known as automated reservation systems or CRS, are computerised networks that centralise services and provide travel related transactions for products such as airline tickets, hotel rooms and car rentals ( Kelly, 2018)
  • GDS serve as a conduit between travel bookers and suppliers and help communicate product offerings, pricing and availability to travel agents and online booking engines.
  • Their functionality and applications are often limited to a specific industry (e.g. hotel, restaurant and airline)
  • Internally, cloud computing allows managers to access data collected from proprietary applications (e.g. RMS, PMS) which can be shared across departments.
  • This data can be accessed from anywhere around the world on demand
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    This paper discusses the role of PMS, POS, and GDS in the hospitality and tourism industry. It identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism sector.
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