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Global Distribution System (GDS) & Alternative Distribution System (ADS) GDS & ADS Today's Global Distribution System (GDS) is comprised of 4 major GDS channels: Sabre Amadeus Worldspan Galileo The latter two, as of 2006, have been aggregated under the TravelPort banner. There are also a number of smaller, regionalized GDS connections including Abacus and Patheo. Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. These include household names such as Travelocity and Expedia and not-so-well-known sites such as e-Bookers and Opodo. A single "switch," Pegasus, provides overall system connectivity (Wizcom was acquired by Pegasus in July, 2004) and the industry is now seeing a proliferation of "direct-connects" to by-pass switch transaction and pass-through fees to mitigate acquisition costs. Connectivity to, and marketing within, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. To have access to the GDS, your operation must belong to a Central Reservations Service (though you could try to create a proprietary CRS) and that is where the Hospitality Performance Group distribution program can bring value to your operation. We work closely with a number of CRS providers and can match you with one that is appropriate to the distribution needs of your property. Approximately 80,000 travel agents globally use the GDS. Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents, GDS marketing can prove extremely productive--particularly in an extremely competitive market or when your operation's feeder markets are global. Working with our GDS marketi

This article talked about the GDS and ADS. It said there are four major GDS channels: Sabre, Amadeus, Worldspan, Galileo. Besides, there are also small channels like Abacus and Patheo. Then, the article introduced that Included with GDS connectivity are hundreds of Alternative Distribution System channels that are effectively "hybrid distribution" mechanisms in that they provide web-based visibility to 3rd party merchants while "pulling inventory" from the GDS. Then, according to the article, the GDS is vital to the success of any hotel and resort given that 17-21% of worldwide bookings are made by travel agents through this channel. It said that about 80,000 travel agents globally use the GDS So we can say the GDS's is very useful for travel agency business. It has very long history since Hotel and resort "book-ability" has been an element of the GDS since the 80's (see the HPG history timeline) and given the vast selection provided to agents. In the end, the article promoted a new system called HPG.

The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.

Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.

This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.

This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.

RateGain is a company that offers services that allow hospitality establishments to retain a "seamless" distribution with central reservations systems, global distribution systems, and property management systems. RateGain claims to enhance growth and offer support for revenue management decisions. Utilizing a central reservations system, a global distribution system, and the property management system, from a hotel standpoint, seems like you are gaining a ton of additional business and additional rooms sold. But what happens when the hotel sells out, and the inventory continues to flow in, overselling the hotel, upsetting the guests and creating an angry mob in front of the front desk, blaming the hotel for the issue instead of the lack of seamless communication between all of these systems providing this revenue? That is where a service such as RateGain comes in handy. This article focuses on the issues that have been identified regarding electronic distribution, including updating multiple system with rates and availability, manual entries, lack of synchronization between the systems, non-delivery complications with reservations and information, and lack of information provided by the source channel. Rate Gain notes these challenges and focuses on ways to improve and bridge the gaps between the services, to provide a seamless revenue gaining opportunity for an establishment. The article continues to explain how their RG Bridge implementation enhances these systems and eliminates these issues utilizing two way connectivity and allowing the hotel employee to work with channels to generate demand. It also states that they customize each connection to live up to the expectations and needs of the hotel, so that nothing will be lost or not understood. This service is a great investment for a company that continues to have these communication issues with their systems. Sometimes with the lack of communication between the global distribution system, the pr

"Recent global data released by TravelClick projects 2015 to be a record year for bookings through global distribution systems, the channel used when guests book through traditional travel agents. TravelClick is projecting 62 million bookings through GDSes in 2015, which is up from 61 million in 2014 and 42 million during the depths of the recession in 2009. According to the data, a total of $12 billion in revenue was booked across all channels in the second quarter in the top 50 global markets, encompassing 69 million roomnights. GDS bookings covered 16.3% of those bookings. The highest portion of bookings came through direct bookings (36.9%), followed by Web bookings (22.5%). Central reservations system bookings (12.8%) and OTA bookings (10.2%) represent the remaining portion. GDS bookings have managed to hold their share of transient bookings through the past two years, staying steady at 19.1% during the second quarter of each year. The total revenue from transient bookings in the top 50 markets during the second quarter grew year over year from $11.5 billion in 2014 to $11.8 billion this year. " This article elaborates the rise in current and predicted bookings by GDS systems in the Hospitality industry. Over 12 billion dollars in revenue has been recorded thanks to the rise of GDS systems. This revenue has managed to hold on to a steady rise since over the last 5 years. If projections are correct, revenue in top markets will only grow larger.

A key focus for hoteliers around the world in 2012 will be the integration of their online distribution with their Property Management Systems (PMS) and Revenue Management Systems (RMS) to make their online reach faster, simpler and more powerful. It means that many accommodation providers will switch their channel management strategy from the "legacy" manual channel management products of yesterday to technologies capable of providing fully automated, two- way, seamless integration between online booking channels and their PMS, CRS or RMS systems.

This article from sabre hospitality talks about the top 3 trends for 2012 to enhance the hotel's marketing and distribution. with constant changes in the industry to lead the pack, the advent of new distribution channels have created more options to personalize strategies which suit the requirements of the respective properties. the number one trend is mobile for computing and communication reasons as it is more personal and user-customized. the second one is social media which has initiated conversations and established relationships with customers through different social media channels. And the third one is channel management, by managing channels, it can help the company to use third party relationships to to drive business for the company, by offering rate parity across channels, which will help the property to be optimized to convert and be the place where there will be more customers making reservations through these channels.

As that GDS software keeps improving, features like chanel managment become available for B&B, hotels, motels, to manage customer services. This prove that the GDS is here to stay in the Hospitaliy industry, becouse the system keeps improving.

Expand paid search beyond traditional channel such as Google - Running paid search campaigns on Google is a 'must do' for all businesses. It is the best method to instantly drive targeted, qualified traffic to your website and increase conversions. In addition to Google, there are other channels that are now available to hoteliers which are not only effective but sometimes can be more affordable on a cost-per-click basis. It is highly recommended for hotels to evaluate alternative channels such as mobile, display, Bing/Yahoo, Facebook, etc.

This article throws the popular notion that social media is one of the most important point of contact with customers for a loop. It points out that social media, like Facebook, Twitter, and YouTube, is only a customer engagement channel not a distribution channel where you can measure important date like return on investment. It is limited to building relationship and engaging guests. This article exposes a channel that can do all of this plus generate sales and measure ROIs as much as $33 for every $1 spent. It is direct marketing. Direct marketing motivates customers to "take action, to pick up the phone or click through your website." It can attract specific target segments with specific, tailored messages to get them to act. The article offered a quiz for hoteliers to measure how good hoteliers' sales strategies are, if they scored low they offered them to take up direct marketing. It is the ideal medium for them to reach consumers and generate direct sales. I did not think that direct marketing was such a strong and motivating factor in reaching consumers and generating sales. I have always had a negative view on it because of its cost and vague way to reach out. But I must agree, it is a more accurate way than Facebook or Twitter in measure the success rate of their investment.

The digital marketing has undoubtedly been the essential marketing strategy today. This article emphasizes the five trends watch in 2018. Firstly, digital platform should be considered as the primary channel as most of online channels are already intertwined, so a sophisticated strategy is a must. Secondly, searching engine marketing should not be ignored as younger generation start with it. Besides, although smartphone can do almost anything today, the desktops still matter. As for the content, visual images are far more important than the plain words, that's why media channels like snapchat, Instagram are even more important than before. Lastly, digital marketer should remember that loyal member are engaged, but not always loyal.

This article discusses Lufthansa airlines and Ukraine International Airlines who both now impose a surcharge on GDS bookings. The GDSs Amadeus, Sabre and Travelport disagree with this strategy and say that they offer the most choice of services and think that steering clients away from using GDSs to book travel is not a smart idea. In 2015, Lufthansa and its other airlines (which also includes Austrian, Brussels, Eurowings and Swiss airlines) implemented a 16-euro fee on all GDS bookings. Ukraine International Airlines (UIA) is a much smaller airline than Lufthansa, however, some analysts believe that this decision could prompt other airlines to do so as well. About one month ago, UIA imposed a $9 surcharge on GDS bookings. Some analysts believe that the new imposed fee will drive some customers, especially the price-sensitive leisure travelers, towards other airline carriers. In addition to implementing a surcharge on GDS bookings, UIA is also adding fees to any bookings made on third-party booking sites. The airline is trying to incentivize its travelers to book directly through their website and not go through any other channel. Lufthansa has had success with their strategy. The CEO stated the fee had a net-zero impact on their business, but there was a rise increase in sales through their direct channel.

This article is very interesting because it talks about how establishments like Sports Authority and Toys 'R' Us are out of business due to e-commerce sites like amazon, ebay, Jet.com and others. It explains how businesses can adapt to an era of e-commerce. The first thing a business can do is to consolidate inventory, in other words have all the inventory in one single pool instead of different channels like brands have done before. The second thing is to establish a two-day shipping network, here the article explains how consumers expect immediate gratification with online orders. We see grocery stores doing this but with faster shipping within hours. The third thing one can do is leverage from an existing e-commerce channels for visibility. A business can sell its products on networks that are already established such as amazon, Jet.com and ebay. The fourth thing a business can do is use brick-and-mortar channels to increase exposure, meaning using physical stores such as Sports Authority and Toys 'R' Us to help increase exposure. It explains that drop shipping to these companies will help sales, 0% of all retail purchases still happen in physical stores. The final thing a business can do is use its resources. It is important to have an e-commerce expert on your payroll to grow the business online which will help in sales and stay on top of the this era. The article finishes by explaining that adaptability is the future of retail, which I believe adaptability is the future for any business. It is important to adapt and keep making things easier and more convenient for consumers.

The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.

Each hotel has its own combination of distribution channels. In order to effectively plan the hotel's distribution channel strategy, let's take a look at the ways to increase the hotel's distribution channel portfolio, which will enable your hotel business to continue to obtain satisfied guests. 1. Take advantage of the unlimited range of hotel PMS 2. Cooperate with the best OTA to attract your target guests 3. Website booking engine also plays a vital role 4. Don't underestimate offline distribution channels in the hotel industry

Although the hospitality industry has experienced a major impact due to thr COVID-19 hotel booking are still rising. Hotels need use GDS which is very improtant distribution channel increase visibility and improve revenue. This artile shares some tips for how to maximizing hotels visibility on the GDS channel

Using the PMS that integrates with different operational processes in the hotel can extremely benefit the managers, as they will have more time to work on improving the guests' experience, rather than supervising the operations related to PMS and other hotel departments' interactions. In this article, the different types of PMS integrations are described, along with the benefits of implementing those integrations.