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danakissane01

How your room-access bracelet might become a tracking device - 0 views

  • Since 2013, the travel industry has been replacing easy-to-lose room cards and cumbersome, old-fashioned keys with room-access wristbands.
  • These wearable room keys can be worn in the shower, pool and ocean, and won’t get lost at the bottom of your bag or dropped on the ground. Some can even be connected to your hotel account and your credit cards, so you can seamlessly make purchases during your trip. But because of the COVID-19 pandemic, the uses for these bracelets and wristbands have evolved. Some are now capable of tracking your whereabouts.
  • Room-access bracelets, which function with a radio frequency identification (RFID) chip, first made a splash in the tourism sector when Disney’s MagicBand appeared at the Florida theme parks in 2013. Taking the place of a visitor’s admittance ticket and FastPasses, MagicBands also allow parkgoers to make on-property purchases and enable keyless entry for resort guests.
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  • Wearables debuted on the open seas in 2014 when Royal Caribbean launched its Wow Bands. Three years later, Princess Cruises debuted its Ocean Medallion technology. This wireless gadget can be worn as a bracelet or discreet pendant necklace, and it enables contactless boarding, keyless stateroom entry and onboard payments for everything from drinks to purchases in shipboard shops.
  • Now, instead of just making it possible to keep an eye on your kids while they’re having fun at a watery splash zone, these devices are now capable of keeping tabs on travelers who are quarantined due to the ongoing coronavirus pandemic. As part of Kauai’s so-called “enhanced movement quarantine,” six resorts on the Hawaiian island use a mobile app paired with a wearable surveillance device to ensure guests comply with a mandatory 72-hour quarantine upon arrival. Some properties provide the bracelets for free, while others charge guests up to $100.
  • The British Virgin Islands also mandate that guests wear tracking bracelets. Arriving passengers, including residents and citizens, must take a COVID-19 test at the airport and use a contact-tracing system on their phones linked to a government-issued wristband during a four-day quarantine before being tested again. The two required tests, the mobile contact tracing app and monitoring bracelet are provided at the visitor’s expense, costing approximately $175.
  • There are also environmental concerns. Most properties don’t reuse the bracelets. Chapur, of Le Blanc, said their beachfront resort uses plastic-free vinyl wristbands, but they still generate more waste than a keycard, which can be reprogrammed.
  • With more travel providers (and entire nations) turning to wearable technology in an effort to curb the spread of COVID-19 amongst travelers, we’ll likely see new innovations in the wearable space. A single device could become your room key card, a quarantine monitor, theme park pass and mobile payment device. It could even use biotechnology to monitor your health, like the buttons deployed by the Cayman Islands to help travelers enjoy a reduced quarantine period. But hopefully, these wearable devices will become increasingly comfortable, eco-friendly and more discreet, so guests and travelers aren’t easily singled out — and aren’t deterred from using the technology in future applications.
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    This article explains how devices like Disney's MagicBand technology might become a tracking device during your vacation.
bhern082

11 new ways technology is transforming cruise ships - 6 views

  • from passport credentials to food preferences, and
  • you will be sent your wearable Ocean Medallion (the size of a coin, this can be worn as a bracelet or necklace) in advance.
  • . But some cruise lines have put millions into developing multi-faceted wearable technology that solves the problem entirely.
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  • Royal Caribbean’s WOWbands ($4.99/£3.70 or free depending on ship and class of travel) look like watch straps, but use radio frequency technology to open your cabin door. You can use Carnival Corporation’s wearable Ocean Medallion (free to all guests) with the Ocean Compass app to order food, drink and retail items on demand. It also unlocks your cabin door as you approach
  • Interactive maps are becoming far easier to use than expected thanks to the digital way-finder on the MSC for Me app. Just indicate where you want to go, and a map will demonstrate how to get there from your current location.
  • A rather futuristic option is available on some AIDA Cruises and Costa Cruises ships in the form of a robot called Pepper, which provides guests with information, including how to ge
  • t from A to B
  • on board.
  • MSC Meraviglia has 114 interactive screens that allow you to book dinner as well as other activities, such as the theatre or spa, with few clicks and a swipe of your wearable bracelet
  • Carnival is launching MedallionNet soon (prices currently unavailable), which it says will be the fastest internet connection at sea and will provide pervasive cabin coverage. 
  • With MSC Cruises’ wearable bracelet, however, you can monitor your children in real-time and know where they are at any moment. T
  • With MSC’s interactive bracelet (or the Cruise Card) you can pay for everything, from your shopping session at the 100-metre high street to your evening meals. The wearable technology means staff quickly know who you are and your first language, which adds a sparkle to the customer service.
  • Personalised recommendations (such as which bottle of wine to try) will be offered on MSC Meraviglia in the not-too-distant future as part of the digital concierge service.
  • A modern take on arts and crafts can be enjoyed with the HP Sprout, scanner and 3D printer. Here children (around 7-12 years old) can design their own creations in the computer and then print 3D versions to take home
  • The days of cruise passengers feeling disconnected from the rest of the world while at sea are gone, which is good news for first-timers who may not have got their sea legs yet. 
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    This article features 11 new tech features that cruise ships have implemented.Technology is transforming these floating hotels into smart cities. From remote check-in, wearable technology, to geo-locating your children aboard. These tech gadgets are helping cruisers enjoy their time aboard as stress free as possible. As stated by the author "Once on board, it didn't take too long to figure out how the MSC for Me app, public interactive screens, cabin TV and wearable bracelet, available for the first time on Meraviglia, all worked together to streamline and enhance life on board."
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    This is great technology and can most certainly be studied while in use to better assist guests in having that "stress free" vacation. The technology is personalized and almost seamless in using since they have made it into something of "jewelry" to help avoid it being an irritating app. I see this being developed in many more places other than just cruise ships and Disney. It is very convenient for the guests.
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    I agree that this technology is very useful for guests. Personally, it would make me feel less like I was in a floating hotel and more like a floating city. I would enjoy the possibility of finding a solution to a problem that I was having without having to wait in line at guest services, which would potentially save me time and give me the ability to return to whatever onboard activity I was engaged in.
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    I agree. I think this technology will be very beneficial for not just guests but also for the cruise lines. This helps collect data and help personalize the guest experience. This will have guests coming back time and time again. This also provides an incredible guest experience since they won't have to wait in long stressful lines. I think this technology is very beneficial for both the guests and employees.
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    Cruise ships have really stepped up their game when it comes to technology. I wrote a paper last semester about Princess Cruise Line's latest technology, the OceanMedallion. This little wearable device allows guests to unlock a whole new level of different features such as room key, tracking system, and a bunch of different amenities. It will be interesting to see what other cruise lines come up with to compete with this.
Nicole Stevens

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 1 views

  • Visitors would wear rubber bracelets encoded with credit card information
  • vacation management system called MyMagic+
  • If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages
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  • wristbands equipped with radio frequency identification, or RFID, chips
  • Disney is not the first vacation company to use
  • MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.
  • MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees
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    The technological makeover Disney is planning will require brand new software yet to be used in the parks. RFID scanners will be placed at set locations allowing guests easier access to the 'Magic'. No more turnstiles or waiting in lines. With just a flick of the wrist those mickey ears are yours and you are on your way. Personal RFID tags will be placed into guest MagicBands allowing Disney to track guests behavior within the parks. This is all thanks to the new vacation management system called MyMagic+.
Kassandra Baumgardner

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 0 views

  • Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.
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    Starting this spring Walt Disney World is introducing it's new vacation management system known as "MyMagic+". This system will drastically change the way Disney World theme parks are run. Part of the software is introducing "MagicBands" that will store guests credit card information, Fast Pass, hotel key, and other information to make the guests experience more interactive. The system will also allow Disney to keep a more accurate account of what is interesting to guests and what is not being utilized. There are some concerns with privacy that guests may have, but Disney is proactively trying to ensure that all guests privacy is still intact. Guests will be able to use the system how they want, and share only as much information as they are comfortable with. The introduction of this management system will benefit both guests and Disney if used effectively. Guests will be able to plan their trips with more ease, and spend more time enjoying the parks rather than standing in lines. Disney will be able to offer a better product, as well as manage its parks more effectively and see what guests are really interested in.
sharlabrunsvold

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - The New York Times - 3 views

  • The initiative is part of a broader effort, estimated by analysts to cost between $800 million and $1 billion, to make visiting Disney parks less daunting and more amenable to modern consumer behavior. Disney is betting that happier guests will spend more money.
  • Disney is not the first vacation company to use wristbands equipped with radio frequency identification, or RFID, chips. Great Wolf Resorts, an operator of 11 water parks in North America, has been using them since 2006.
  • The logistical challenges involved in pulling this off are extensive. Disney has 60,000 employees here and many must be retrained to use new technology.
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  • At Disney
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    Since most of us no longer give Magic Bands at Walt Disney World a second thought, I thought it would be interesting to look into the past to see how they were interrupted before they were launched. This article discusses the risks, challenges, costs, and competitors at the time. It dives into the discussion many Disney fans had about their privacy and well-being, and it directly aligns with our material this week. We can now see the pay off of this specific management information system, showing their importance in a business's success.
Ryan Jove

New York Food and Wine Festival Blue Moon Burger Bash 2012 - Winners Announced | Burger... - 0 views

  • New York Food and Wine Festival Blue Moon Burger Bash 2012 – Winners Announced
  • It happens once a year, every October as the entire city is taken over by the dozens and dozens of events that happen all over the city during the Festival
  • New York’s own Pat Lafrieda
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  • . Attendees are guaranteed a great time with great Burgers from great Chefs and restaurants using great Meats.
  • This allowed them to expand the event up to 3000, hungry and excited attendees including yours truly.
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    This past weekend, I was lucky enough to attend the New York City Food and Wine Festival Burger Bash.  This large scale event held 300 people and utilized 28 burger places to demonstrate their burger might.  The technology they used was interesting.  They first had ticket scanners that corresponded with bracelets, clearing you for admission.  They gave everyone coins to vote in a process that would declare the Burger champion.  On stage, they had many microphones, with a whole band rocking out.  They used ID scanners to check how old people are.  I think that this event utilized effectively technology, but only used somewhat dated means due to their relaxed nature.  It was highly successful, but in terms of tech, very simplistic.
nbrac002

Could wristbands turn festivals into games? - BBC News - 0 views

  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
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  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
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    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
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  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
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    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
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  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
zhuan007

Beacon Technology Updates 2021 | Beaconstac - 0 views

  • The pandemic has sparked a surge in mobile apps’ usage, prompting users to go online to complete any kind of transaction
  • Google and Apple, two technology giants, announced a COVID-19 contact tracing framework that uses Bluetooth to help governments and health officials reduce the virus’s spread.
  • Contact tracing with the aid of beacons works only with a corresponding app to track and curb the spread of the virus. 
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  • Beacons can help users identify any lost item as long as the device, and the missing item is well within the beacon range.
  • Several companies are rolling out wearable bracelets that help with social distancing and tracking the virus with the help of BLE beacon. 
  • As restaurants and pubs begin to gear up the safe reopening, technologies such as QR Codes and beacons are being implemented for secure ordering to curb the virus’s spread. 
  • Bluetooth beacons can pinpoint an item’s location and send updates about a piece of equipment that needs maintenance and even a routine check-up. 
  • Beacons can now be assigned multiple actions to a single beacon, allowing developers to edit the code by adding them to the beacon dashboard. 
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    This article briefly sumarizes the uses of Beason technology which are potentially to be applied in 2021 under the pandemic. They includes tracking the spread of COVID-19, tracking social-distancing, tracking of missing items, remote ordering for restaurants and inventory management.
Brooklyn Little

The Newest Tech on Cruise Ships - 0 views

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    This article focused on some of the new technologies being introduced within the cruise line industry. Many of the ideas and aspects we discussed in the module are included in the article from augmented reality and facial recognition to in room technology. One part of the article that stood out to me explained the wearable being introduced on cruise ships from medallions to bracelets the technology appears to follow the path of Disney's magic bands. In addition mobile apps allowing delivery services and virtual reality offering games and other ways to entertain onboard the ship sound exciting and innovating for this recovering industry.
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