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Hertz Corp. has just launched numerous travel apps for 11 major US cities. These apps let customers plan a trip by browsing content which is cutomized to that city and having it wirelessly sent to the GPS system in their rental car. The apps complement Hertz's NeverLost Gen 5 GPS route-guidance system. While in the car, this service will deliver certain information based on which city they are in and can be taken with them once they leave the car as well. Hertz is using this as an attempt to reach out to potential customers and expand their clientele. In an effort to remain unique, each app includes six categories: Explore, Top Must See, Events, Favorites, Tours, and Neighborhoods. There is also a feature that allows you to track the weather as well as see the nearest restaurants and attractions by simply pointing your iPhone at the horizon. The first app purchased is free and each subsequent app can be downloaded for only $0.99. Hertz already has an app for making reservations and confirmations so these apps are being used to build upon that and take it to the mobile level.  This is smart as people who are renting cars are more likely to be unfamiliar with their whereabouts than when driving their own vehicle. Being able to take GPS voice directions and find specific attractions while outside the car is a step in the right direction for m-commerce.

Good for Hertz! They seem to be differentiating themselves from other rental car brands with this unique service to their customers. Its also a good way to capitalize on the immediate needs of their customers who are the perfect target market for this app. I wonder if you can 'hands-free' your mobile device and sync it with the rental car while on that would be extremely helpful!

This article talks  the new application that Hertz is introducing on the iPhone to allow customers to plan their trip that can be wires sly  delivered to the GPS system in their Hertz rental car .  This apps have been lauchend for 11 cities so far. Each city app includes six categories: Explore, Top Must See, Events, Favorites, Tours and Neighborhoods. So far the map can be downloaded  for free on the app store. Those apps on the iPhone give herts a chance to advertize  their merchandise to the user of iPhone with age varies .

Hertz introduces iphone apps to deliver extended travel experience to customers. The app is called My Explore, including 11 major cities in U.S. with most travel information. Each city app includes six categories: explore, Top Must See, Events, Favorites, Tours and neighborhoods. Those probably cover major needs during traveling.

In the age of apps and mobile technology, something told me this one was coming. I found an interesting article about 10 travel companies being sued by a mobile app producing company for copyright infringement. Air Transport World is reporting that MarcoSolve Inc., based out of Oklahoma, is suing several airlines and other companies, including Avis Rent A Car, the Hertz Corp., Hipmunk Inc., Hotels.com, Priceline.com and Travelocty.com. The patent that MacroSolve is suing over grants the company the ability to download apps to any mobile device, collect data from those device users and send that data back to a central database. On a travel-based application, this would be conceived as the ability to track user location and automate social networking connectivity. MacroSolve was finally granted the patent in 2010 following several revisions when the company originally filed in 2002. More than 30 other companies other non-travel based companies were also sued by MacroSolve for infringement. However, a patent consultancy is claiming that the U.S. Patent and Trademark Office granted the same patent for the invention to different companies. When considering the app world and app technology, the article indicates that there are only very small differences in software that distinguish one patent from another. As app-building technology continues, I believe news reports will begin to reveal more litigation like this. This is the type of technology that tends to overlap in design. For example, the article says the MacroSolve patent on differed in its use of its app terms like "poll", and "survey". Air Transport World reports the recent litigation is forcing some foreign developers away from the U.S. market.