Royal Caribbean Expands Distribution Agreement with Sabre Travel Network - MarketWatch - 0 views
www.marketwatch.com/...abre-travel-network-2013-01-16
royal caribbean cruises hospitality technology
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SOUTHLAKE, Texas, Jan 16, 2013 (BUSINESS WIRE) -- Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico, who will now be able to make bookings on Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises through the Sabre Red Workspace.
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Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico
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Royal Caribbean Cruises Ltd. has signed a multi-year, distribution agreement with Sabre Travel Network, making all of Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises' fares and schedules available in the Sabre global distribution system (GDS). Under the new agreement, Sabre and Royal Caribbean have expanded their relationship to include travel agents in Mexico
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Royal Caribbean Cruises Ltd. and Sabre Travel Network have signed a multi-year distribution contract that will distribute all Royal Caribbean, Azamara, and Celebrity cruise schedules and fares on the Sabre GDS system. With the Sabre system travel agents in Mexico can now make bookings on Royal Caribbean cruises and associated lines. This system. This system will allow travel agents in Mexico to increase productivity when booking Royal Caribbean cruises. I think this is an interesting step by Royal Caribbean to expand their relationship with Sabre Travel Network and a new region for booking. The impression I get from this agreement is Royal Caribbean is looking at opening their cruises to a new consumer market. This focus is aimed more on making sales and entering a new market. Now Royal Caribbean will be focusing on Mexican consumers. This system will allow travel agents in Mexico to have an easier time at booking a cruise with Royal Caribbean, Azamara, and Celebrity.