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HOW TO: Calculate the ROI of Your Social Media Campaign - 0 views

  • First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math.
  • In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
  • The most important formula in social media is your Customer Lifetime Value (CLV)
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  • Many people use 10% of their CLV as a starting point for their Allowable Cost Per Sale
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    ROI on social media. I find it interesting that when measuring a social market there are no social indicators that are valued. Does it make sense to slice social media into dollars and sense? I understand why you would need to justify it, but I am not sure that the greatest value of social media is driving traffic.
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Media Literacy | EdSurge - 1 views

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    Articles on media literacy -  an excerpt from their newsletter:  Here's how George Mason history professor Mills Kelly teaches media literacy. "'We will work together as a group to create an online historical hoax that we will then turn loose on the internet to see if we can actually fool anyone.'" His students have created stories that have fooled Wikipedia (but not Reddit) and provoked the ire of Jimmy Wales himself. We're delightedly amused at this intriguing piece from Brendan Fitzgerald, which examines the tradition of published hoaxes within the larger discussion over media transparency and credibility. While we agree that planting deliberate lies makes our job a little tougher, there's definitely value in its effort to challenge the largely assumed reliability of Wikipedia and other crowdsourcing efforts. It begs the question: are today's kids digital natives or "digital naives?"
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Twitter, Facebook, and social activism : The New Yorker - 4 views

  • The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.
  • Fifty years after one of the most extraordinary episodes of social upheaval in American history, we seem to have forgotten what activism is.G
  • The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with.
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  • But weak ties seldom lead to high-risk activism.
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    This article is interesting in light of Haste's article for class. Gladwell dismisses the "Twitter revolution" in Moldova and explains that real activism--real civic participation--is not seen in low-risk online networks, such as Facebook and Twitter. Perhaps new technology cannot empower individuals enough for real-life civic engagement?
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    I am not sure that online networks only form weak ties. I am somewhat surprised there was no mention of http://www.meetup.com/ and the soon to be released http://www.jumo.com/ as they both appear to consider themselves to be a means for social change. There is another point raised that we seem to have forgotten activism. This point, if true, may be a good explination as to why social media is not commonly used for social change.
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    Thanks for posting this Jessica! I've been thinking about this for sometime now and I don't think Gladwell is right in saying that Twitter and FB form weak ties just as the SM folklore claiming that twitter or FB is in the middle of real activism. Social media is a tool for organizing civic participation. Civic engagement is defined by how many participate and only later by the platform/tool they use. Couple of reactions to Gladwell's piece: http://rburnett.ecuad.ca/main/2010/10/1/the-anti-gladwell-small-change-indeed.html http://www.readwriteweb.com/archives/tipping_point_author_malcolm_gladwell_says_facebook_twitter_cant_change_world.php
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Digital library aims to expand kids' media literacy - 0 views

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    Article about a Chicago high school's new digital library that encourages kids to produce and remix media. Certainly an intriguing idea, but I am reminded of the attention we must pay to the latest 'fads' with new digital media - will this library be outdated by the time this district's elementary school children reach high school? Still, wicked cool stuff and definitely moving in the right direction in getting media literacy into schools!
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School districts wary of social media - Framingham, MA - The MetroWest Daily News - 0 views

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    districts continue to worry about social media
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FCC opens access to social media sites for e-Rate users | eSchool News - 2 views

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    The concerns about federal regulation of social media continue
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Social-Justice Researchers Meet Social Media in New Effort at CUNY - 0 views

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    The City University of New York's Graduate Center has announced a project to expand the social-media reach of academics working on social-justice issues. The project, called JustPublics@365 and supported by a $550,000 grant awarded this month by the Ford Foundation, seeks to train professors and graduate students to use social media to make their social-justice research more visible to a wider audience and to measure its impact.
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New Media Literacy .org | Projects | New Media Leveraged for Literacy - 1 views

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    The Daily Headhunt - an online game designed to help readers be more aware of the editorial choices made by online news sources
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Digital Library Aims to Expand Kid's Media Literacy - 0 views

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    I love these lines from the article: "Just as schools have always pushed teens to read critically and pick apart authors' arguments, she says, educators must now teach kids how to consume media critically and, ideally, to produce it. 'It's really a shift from thinking of a library as a repository to a community center, a place where things actually happen,' says Taylor Bayless, 27, a librarian and one of the center's mentors."
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Digital Passport For Children Encourages Responsible Online Behavior - 0 views

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    A NPO called Common Sense Media is working with HGSE. They have launched a new web-based interactive tool for 3-5h grade to encourage responsible online behavior
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On the Media: Social media in the spotlight - latimes.com - 0 views

  • The college campus experience makes a nice analogy for how consumers adapt to social media. Students arrive for their freshman year brimming with energy and expectation, ready to join every group, hit every party and try every new experience. The dorm room remains constantly open.
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    Can social networks be an instructive technology? Since social networks are so popular, if their features can be used in education, there would be interesting results. However, nowadays, most of them are for entertainment uses.
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New Social Software Tries to Make Studying Feel Like Facebook - Technology - The Chroni... - 3 views

  • Students live on Facebook. So study tools that act like social networks should be student magnets—and maybe even have an academic benefit.
  • "Our mission is to make the world one big study group,"
  • some of their business plans rely on a controversial practice: paying students for their notes.
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  • College students study in groups to some degree, but from what students say they don't find them terribly beneficial.
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    Interesting look at a few sites and technologies targeted toward college students to "assist" them in learning and studying. The question is...are these actual beneficial to students or is the focus simply on making money for the companies producing these sites?
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    Mixing social media and academic learning may be difficult
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Newest Professions, Growing Salaries - 1 views

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    Descriptions and salaries for "new" jobs that involve social media, software/curriculum development, and web-based technologies
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Google Unveils News-by-Topic Service That Newspapers Can Adopt - NYTimes.com - 0 views

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    Google partners with news media
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International journal of learning and media : Keeping up with advances in the use of me... - 1 views

shared by pradeepg on 04 Dec 11 - Cached
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    International journal of learning and media . This is an almost brand new journal ( open access too 1) and covers topics that are highly relevant to our readings. I fished out lives at war from this journal as well as an engaging article on virtual worlds by Thomas and Brown...
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Do Your Social Media Policies Run Afoul of the First Amendment? - 0 views

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    interesting legal issues about education policies
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Colleges learn to live with social media -- baltimoresun.com - 1 views

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    Interesting article about how some colleges are utilizing social media and the challenges it presents
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Experts Wary of New Tablet for Babies, Toddlers - 1 views

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    How young is TOO young to get technology in front of children? Baby Einstein DVDs are used as early as a few weeks old to "babysit" (entertain, soothe, and occupy) a baby - is the tablet just the newest "babysitter" on the market?
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    That's WAY too young to "babysit". We have been learning in Joe's class this week that parents using media as a means of parental substitution can have deleterious effects on a child's emotional development and ability to internalize good media messages and reject dangerous media messages. Giving babies tablets when they are that young reeks of lazy parenting, in my opinion. Unless the tablet becomes that "Transitional Object" that we are reading about in Turkle/Resnick's class....Gotta love when all of the class readings converge into similar ideas!
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Latest News - Digital Learning - 2 views

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    In 2006 - The John D. and Catherine T. MacArthur Foundation (the folks that seem to sponsor everything on PBS and NPR) launched its 5 year initiative to explore how youth are engaged in digital media.
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    In 2006 - The John D. and Catherine T. MacArthur Foundation (the folks that seem to sponsor everything on PBS and NPR) launched its 5 year initiative to explore how youth are engaged in digital media.
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