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Garron Hillaire

HOW TO: Calculate the ROI of Your Social Media Campaign - 0 views

  • First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math.
  • In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
  • The most important formula in social media is your Customer Lifetime Value (CLV)
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  • Many people use 10% of their CLV as a starting point for their Allowable Cost Per Sale
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    ROI on social media. I find it interesting that when measuring a social market there are no social indicators that are valued. Does it make sense to slice social media into dollars and sense? I understand why you would need to justify it, but I am not sure that the greatest value of social media is driving traffic.
Laura Johnson

Media Literacy | EdSurge - 1 views

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    Articles on media literacy -  an excerpt from their newsletter:  Here's how George Mason history professor Mills Kelly teaches media literacy. "'We will work together as a group to create an online historical hoax that we will then turn loose on the internet to see if we can actually fool anyone.'" His students have created stories that have fooled Wikipedia (but not Reddit) and provoked the ire of Jimmy Wales himself. We're delightedly amused at this intriguing piece from Brendan Fitzgerald, which examines the tradition of published hoaxes within the larger discussion over media transparency and credibility. While we agree that planting deliberate lies makes our job a little tougher, there's definitely value in its effort to challenge the largely assumed reliability of Wikipedia and other crowdsourcing efforts. It begs the question: are today's kids digital natives or "digital naives?"
Brandon Pousley

Social Media for Teachers - 1 views

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    Scholastic infographic about social media use among teachers
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    "Self-promotion" - potential downside of social media use as it relates to educators? http://teacherleaders.typepad.com/the_tempered_radical/2012/11/shameless-self-promotion-in-social-media-spaces.html
Garron Hillaire

The Case For Social Media in Schools - 3 views

  • Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%
  • Although Delmatoff is adamant that there’s no way to pin her class’s increased academic success specifically to the pilot program, it’s hard to say that it didn’t play a part in the more than 50% grade increase.
  • Kidblog.org is one of many free tools that allow teachers to control an online environment while still benefiting from social media. Delmatoff managed her social media class without a budget by using free tools like Edmodo and Edublogs.
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    An article that advocates the use of social media in the classroom. It highlights one pilot program in Oregon.
Anna Ho

Zero to Eight: Children's Media Use in America | Common Sense Media - 1 views

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    Thanks for this, Anna. I saw this group as part of an interview on ABC about iPads. Their data really gets me thinking about the educational and home space and how we need to design content to leverage the technology that is most accessible to them - and the iPad isn't the "golden ticket" (at least in this age span).
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    CommonSense is a strong organization - they have a comprehensive database of reviews of content, so if you are a parent looking for the low down on a media product (whether it be a TV show, video game, movie, etc.), commonsense is a good place to get an overview of the product. I have heard arguments, however, that their tendency is to be more conservative in their reviews. May not work for every parent, but definitely a good resource! For other groups like this one, check out the following: Temple's Media Education Lab, http://mediaeducationlab.com/ ; Children Now, http://www.childrennow.org/index.php/learn/talking_with_kids//television.html ; The LAMP http://www.thelampnyc.org/ ; and Campaign for a Commercial Free Childhood http://www.commercialfreechildhood.org/
Laura Johnson

10 Real-World Ways Schools Are Using Social Media | Edudemic - 0 views

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    real-world examples of social media use in schools, most in conjunction with BYOD policies 
Cole Shaw

13 Tips for Social Media Training | EdTech Magazine - 0 views

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    Relevant to the discussion we had yesterday in recitation about professional development and the comments from Emily about similarities in technology adoption. Teachers can learn about how to use social media from business trainers, too.
Chris Dede

School districts wary of social media - Framingham, MA - The MetroWest Daily News - 0 views

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    districts continue to worry about social media
Jessica O'Brien

Twitter, Facebook, and social activism : The New Yorker - 4 views

  • The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.
  • Fifty years after one of the most extraordinary episodes of social upheaval in American history, we seem to have forgotten what activism is.G
  • The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with.
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  • But weak ties seldom lead to high-risk activism.
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    This article is interesting in light of Haste's article for class. Gladwell dismisses the "Twitter revolution" in Moldova and explains that real activism--real civic participation--is not seen in low-risk online networks, such as Facebook and Twitter. Perhaps new technology cannot empower individuals enough for real-life civic engagement?
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    I am not sure that online networks only form weak ties. I am somewhat surprised there was no mention of http://www.meetup.com/ and the soon to be released http://www.jumo.com/ as they both appear to consider themselves to be a means for social change. There is another point raised that we seem to have forgotten activism. This point, if true, may be a good explination as to why social media is not commonly used for social change.
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    Thanks for posting this Jessica! I've been thinking about this for sometime now and I don't think Gladwell is right in saying that Twitter and FB form weak ties just as the SM folklore claiming that twitter or FB is in the middle of real activism. Social media is a tool for organizing civic participation. Civic engagement is defined by how many participate and only later by the platform/tool they use. Couple of reactions to Gladwell's piece: http://rburnett.ecuad.ca/main/2010/10/1/the-anti-gladwell-small-change-indeed.html http://www.readwriteweb.com/archives/tipping_point_author_malcolm_gladwell_says_facebook_twitter_cant_change_world.php
Chris Dede

FCC opens access to social media sites for e-Rate users | eSchool News - 2 views

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    The concerns about federal regulation of social media continue
Robyn Bykofsky

Public Media 2.0: Dynamic, Engaged Publics -- Publications -- Center for Social Media a... - 0 views

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    Here's a little media literacy for our emerging technologies.
Jennifer Lavalle

Digital library aims to expand kids' media literacy - 0 views

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    Article about a Chicago high school's new digital library that encourages kids to produce and remix media. Certainly an intriguing idea, but I am reminded of the attention we must pay to the latest 'fads' with new digital media - will this library be outdated by the time this district's elementary school children reach high school? Still, wicked cool stuff and definitely moving in the right direction in getting media literacy into schools!
Rupangi Sharma

The SPINNER project from the Responsive Environments Group at MIT Media Lab - 0 views

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    The SPINNER project from the Responsive Environments Group at MIT Media Lab is the first research platform designed to investigate the world of ubiquitous video devices. The Spinner can automatically edit video to fit a narrative structure. It uses video from cameras installed at the Media Lab and sensor data from people generated by wearable smart badges to track their activity and location. The system then creates a video using the characteristics detected from the sensor data with the video captured by the cameras.
Mary Jo Madda

Using Media to Teach Kids About Financial Prowess - 1 views

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    BizKids -- same producers as Bill Nye, using media to develop kids into young businessmen and women. Media fosters entrepreneurship and financial responsibility. Interesting conceptual approach to using theories of motivation and engagement.
Janet Dykstra

Social-Justice Researchers Meet Social Media in New Effort at CUNY - 0 views

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    The City University of New York's Graduate Center has announced a project to expand the social-media reach of academics working on social-justice issues. The project, called JustPublics@365 and supported by a $550,000 grant awarded this month by the Ford Foundation, seeks to train professors and graduate students to use social media to make their social-justice research more visible to a wider audience and to measure its impact.
Billy Gerchick

10 Tech Skills Every Student Should Have - 5 views

  • 1. Internet Search - students need to know how to do a proper internet search, using search terms and modifiers. This skill is needed for school, work and life in general.
  • 2. Office Suite Skills - students need to now how to create, edit, and modify documents, presentations, and spreadsheets. Businesses still use MS Office for the most part, but iWorks, OpenOffice / LibreOffice, and Google Docs are all getting more popular. They all work similarly so the learning curve when switching isn't that big.
  • 3. Self learning of tech and where to go for help - knowing how to search a help menu on software or hardware, where to go to find user forums for help, and where to find the manual for technology is a huge skill that many do not know about.
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  • 6. Netiquette - Internet/Email/Social Media etiquette - proper way to use the internet, write professional emails, use social media in relation to your job (not complaining about the boss).
  • 5. Social Media - how to properly use social media for school and work, how to protect yourself on it, the issues of cyberbullying, connecting with others in your profession (PLN).
  • 4. Typing - yes, typing. I can get much more work done since I know how to type, then people who don't.
  • 7. Security and Safety - antivirus, spam, phishing, too much personal information sharing, stalkers, and more are all issues they need to know about.
  • 8. Hardware basics and troubleshooting - knowing what different parts of technology are called, how to make minor fixes, and how to do basic troubleshooting for WiFi, networks, OS won't load, etc
  • 9. Backup data - with all of the data that students create for school and work, it is important to back it up and have access to it at any time
  • 10. Finding apps and software - how to find, evaluate, and use apps for school and business. Also, how to find quality, free alternatives to paid software, apps and services.
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    Gateway source for all students: high school and college composition and journalism and student of life. Bookmark this source and then bookmark the hyperlinks in this article. Do you have the 10 (11 for the bonus) tech skills down? I certainly can improve in some of these areas.
Laura Johnson

Edmodo And Common Sense Media Begin Offering Free Teaching Tools - 0 views

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    Edmodo And Common Sense Media Partner (the authors of the 0-8 report some of us read for Joe Blatt's class this week) to offer free teaching tools based on Dr. Howard Gardner's work at HGSE. The partnership provides teachers with a set of student activities based on Common Sense Media's free K-12 curriculum, "Digital Literacy and Citizenship in a Connected Culture," for the Edmodo platform. The curriculum introduces the basics of using social networks and other digital technologies safely, responsibly and respectfully and is based on the work of Dr. Howard Gardner and the GoodPlay Project at the Harvard Graduate School of Education.
Chris Johnson

Copyright Quick Reference Chart - 0 views

    • Chris Johnson
       
      Maybe this could be organized in a way that is easier to use for quick reference.
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    (Hosted by the California Student Media Festival) This page displays a chart that shows how and under what conditions one can use media without violating copyright. The chart specifies its sources. Perhaps the chart could be re-made to make it more readable.
Mydhili Bayyapunedi

danah boyd | apophenia » Call for Papers: Digital Media & Learning Conference - 4 views

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    Digital Media Conference 2011 is happening at Irvine CA! and they've invited proposals for papers
Eric Kattwinkel

Education Technology: Forum | KQED Public Media for Northern CA - 1 views

    • Eric Kattwinkel
       
      "School life should become more like real life. If school were not such an artificial environment for students -- if they could do the kind of learning that people do outside of the school building in their professions, sometimes in their after-school activities -- if they could connect what they're learning in schools with community issues... you see students beginning to act like scientists, act like writers... That's what we want to see."
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    Milton Chen and Tina Barseghian interviewed on KQED's Forum (San Francisco public radio) about using technology and media in the classroom.
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