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http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis

Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site

http://www.3news.co.nz/Chinese-cyber-war-intensifies/tabid/417/articleID/293604/Default.aspx Dans Shanghai externe, les conducteurs doivent directions à la recherche d'une base d'espionnage militaire chinois cachée quelque part dans un quartier à la recherche ordinaire. Il a appelé unité 61398 - censé pour abriter une unité secrète de piratage chinoise. Le public ne sont pas autorisé à proximité de l'immeuble de 12 étages ordinaire, et il y a une interdiction de tournage et de photographie. Le bâtiment est en fait le nerf centre d'et le quartier général de l'armée chinoise cyber responsable de cyber-attaques contre les Etats-Unis et peut-être d'autres pays, y compris la Nouvelle-Zélande. Unité 61398 a été découvert le mois dernier à quelle entreprise de sécurité américaine cyber Mandiant tracée 90 pour cent de ses interceptions identifiées au quartier - armée de libération populaire base. La Chine et son armée sont les suspects numéro un au monde pour cyber piratage, bien que l'armée chinoise a nié à la télévision nationale. Premier ministre John Key refuse de blâmer publiquement la Chine, mais une entreprise de sécurité de cyber Auckland affiche des attaques sur la Nouvelle-Zélande en temps réel et la plupart viennent de Chine. Et la tâche de protéger la Nouvelle-Zélande de cette nouvelle guerre incombe au n'est autre que d'espionner l'Agence GCSB. La cyberguerre est réel. M. Key a révélé cette semaine la Nouvelle-Zélande entreprises ont été victimes de l'espionnage industriel. Il est probable que les enregistrements de client ou même idées ont été volées. La Nouvelle-Zélande n'est pas comme suspecte de la Chine comme d'autres pays. Etats-Unis le Président Barack Obama prend au sérieux les attaques. "Maintenant, nos ennemis cherchent aussi la capacité de saboter notre réseau électrique, nos institutions financières, nos systèmes de contrôle du trafic aérien," dit-il. « Nous ne pouvons regarde

Let it never be said that PayPal's leadership team confines its ambitions to Earth. PayPal founder Elon Musk, who also created SpaceX, says he wants to live the final days of his life on Mars. But who wants to go to space if you can't buy stuff? That's why PayPal is now talking about how to create a payment system that can be used on any planet. It's apparently not a joke. PayPal President David Marcus wrote a blog post yesterday about the launch of "PayPal Galactic" (that link doesn't work yet), an initiative developed in concert with the SETI Institute (Search for Extraterrestrial Intelligence). An announcement will be made today at the SETI Institute with moon traveler Buzz Aldrin and John Spencer, founder and president of the Space Tourism Society. To show he's serious, Marcus tweeted a picture of himself with Aldrin. PayPal says its wants to answer these questions: What will our standard currency look like in a truly cash-free interplanetary society? How will the banking systems have to adapt? How will risk and fraud management systems need to evolve? What regulations will we have to conform with? How will our customer support need to develop? Why start now? "Space travel is opening up for 'the rest of us' thanks to Virgin Galactic, Space X and a host of other space tourism programs including the Space Hotel that hopes to be in orbit by 2016," Marcus wrote. "The enabling infrastructure pieces are starting to come together, and as we start planning to inhabit other planets, the practical realities of life still need to be addressed." The need for a payment system off Earth already exists, he contended, writing that "[a]stronauts inhabiting space stations today still need to pay for life's necessities-from their bills back on Earth to their entertainment, like music and e-books, while in space." That problem has already been solved, however. Astronauts on the International Space Station have had access to the Internet and World Wide Web

Data breaches can have a big effect on a merger's overall value. There appears to be a worrying level of complacency toward the assessment of cyber-risks during M&A deals, despite increasing awareness of the cybersecurity risks facing businesses. International law firm Freshfields Bruckhaus Deringer found in a survey shared with Infosecurity that 90% of respondents believe cyber-breaches would result in a reduction in deal value; and 83% of dealmakers believe a deal could be abandoned if cybersecurity breaches are identified during deal due diligence or mid-transaction. Yet, too few tie-up architects are addressing the threat. A majority (78%) say that cybersecurity is not a risk that is currently analyzed in-depth or dealt with in deal due diligence. "It's surprising that dealmakers recognize the growing threat of cyber-attacks to businesses, but generally aren't addressing that risk during deals," said Chris Forsyth, co-head of the firm's international cybersecurity team. "You wouldn't dream of buying a chemicals plant without assessing environmental risk, so why would you buy a data-driven business without assessing the risks its faces around data management and cyber-security?" The firm said that the effect of a cyber-incident on value would work both ways - a business with a good track record and robust processes could be worth more than competitors, while a business with a bad track record could be worth less.

http://www.wellsphere.com/brain-health-article/hundreds-of-south-african-facebook-profiles-have-been-cloned/1954857 Computer forensics expert Bennie Labuschagne said scammers used programs designed to "deep mine" online accounts to bypass security features."Cloning is very common and it is now like the 419 scams, only on social networks," he said. One of the South African Facebook victims, Dinesh Ramrathan, said yesterday: "A Facebook friend called me to find out why I had sent her a message asking for money online. I then discovered that my page had been duplicated. "My friends were caught off guard and accepted friend requests from the hacker, who then started sending requests for money." The impostor claimed that Ramrathan was in trouble and needed money urgently."I am lucky because all my Facebook friends know me personally outside of the social network so they knew that I was not in trouble," he said. Debby Bonnin's husband received a friend request from her even though they were already Facebook friends. One of sixmillion local users of Facebook, Bonnin said: "My major concern is identity theft and all the possible ramifications of that. On Facebook the prime issue is reputation. But the person behind the false profile could use your identity to access confidential information from your friends and then there could be security or financial problems that arise." Another Facebook user, Josh Delport, said his stored scores and tokens on game applications on the site had disappeared. University of KwaZulu-Natal associate professor of information systems Manoj Maharaj said that, though Facebook could not be hacked because of its hi-tech security features, the affected users might have put themselves at risk by clicking on links to external games, applications and shopping sites. "Users are clicking on these links without realising that their information is being passed on. If one of those sites is hacked, their information, such as credit card details, is easily a