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muirennshevaun

Insurers Take on Cyber Risk Market by Hass & Associates Online Reviews - 1 views

www.eurasiareview.com/nsurers-take-cyber-risk-market

Cyber Risk Market Insurers Hass & Associates Online Reviews

shared by muirennshevaun on 04 Aug 14 - No Cached
  • muirennshevaun on 04 Aug 14
     
    (EurActiv) - Insurers are eagerly eyeing exponential growth in the tiny cyber coverage market. But their lack of experience and skills handling hackers and data breaches may keep their ambitions in check. High profile cases of hackers seizing sensitive customer data from companies, such as US retailer Target Corp or e-commerce company eBay Inc, have executives checking their insurance policies. Increasingly, corporate risk managers are seeing insurance against cyber crime as necessary budget spending rather than just nice to have. The insurance brokerage arm of Marsh & McLennan Companies estimates that the US cyber insurance market was worth $1 billion (€0.73bn) last year in gross written premiums, and could reach as much as $2 billion (€1.4bn) this year. The European market is currently a fraction of that, at around $150 million (€110mn), but is growing by 50 to 100% annually, according to Marsh. Those numbers represent a sliver of the overall insurance market, which is growing at a far more sluggish rate. Premiums are set to grow only 2.8% this year in inflation-adjusted terms, according to Munich Re, the world's biggest reinsurer.
giffordhass

Hass & Associates Online Reviews: Advertisers Join Forces to Fight Online Ad Fraud - 1 views

As marketers grow increasingly concerned about the integrity of the online advertising inventory they are buying, a trade group and 30 well-known marketers are forming a coalition to address the pr...

Hass & Associates Online Reviews Advertisers Join Forces To Fight Ad Fraud

started by giffordhass on 11 Aug 14 no follow-up yet
creselda cabal

Hass & Associates Online Reviews: Fraud lurks in shadows of changing digital advertisin... - 2 views

The automation of the advertising industry was supposed to reduce waste. But in a quest for greater efficiency, marketers have exposed themselves to a new challenge: fraud. The uncomfortable truth...

Hass & Associates Online Reviews Fraud lurks in shadows of changing digital advertising landscape

started by creselda cabal on 21 Jul 14 no follow-up yet
Emma Scott liked it
genuisman

Hass & Associates Online Reviews on the Evolution of Hacking - 1 views

Computer hacking was once the realm of curious teenagers. It's now the arena of government spies, professional thieves and soldiers of fortune. Today, it's all about the money. That's why Chinese ...

Hass & Associates Online Reviews The Evolution of Hacking

started by genuisman on 25 Mar 15 no follow-up yet
Nicole Garcia

Apple e-book ruling seen as warning to tech industry - 1 views

http://www.politico.com/story/2013/07/apple-ebook-ruling-93974.html The U.S. government's victory over Apple in the e-books antitrust case sends a message to the tech industry, legal observers say...

apple e-book ruling seen as warning to tech industry

started by Nicole Garcia on 11 Jul 13 no follow-up yet
Catherine Juoany

Hass Associates: Phony Web Traffic Tricks Digital Ads - 1 views

online.wsj.com/...3464504579107082064962434.html

hass associates Phony Web Traffic Tricks Digital Ads

shared by Catherine Juoany on 04 Oct 13 - No Cached
  • Catherine Juoany on 04 Oct 13
     
    The website Songsrpeople.com looks a lot like other amateur-video sites. It is wallpapered with clips featuring "the most insane amusement park ever" and "your girlfriend's six friends." The site draws tens of thousands of visitors a month, according to audience measurement firms. It also has ads for national brands, including Target Corp., Amazon.com Inc. and State Farm. But Web-security investigators at a firm called White Ops contend that most of the site's visitors aren't people. Rather, they are computer-generated visitors, or "bots," designed to fool advertisers into paying for the traffic, says White Ops, which has blacklisted the site-and thousands more like it-so that ads from clients such as Zipcar don't land there. An anonymous representative for Songsrpeople declined to discuss the site's traffic but in an email called the White Ops methodology into question. State Farm said it was looking into the matter while Target declined to comment and Amazon didn't immediately respond to requests for comment. Authorities and Internet-security experts say tens of thousands of dubious websites are popping up across the Internet. Their phony Web traffic is often fueled by "botnets," zombie armies of hijacked PCs that are controlled from unknown locations around the world, according to Internet security experts. The sites take advantage of the simple truth that advertisers pay to be seen. This creates an incentive for fraudsters to erect sites with phony traffic, collecting payments-often through middlemen and sometimes directly from advertisers. "When you walk into this world, you walk with eyes wide open," said Brian Harrington, chief marketing officer at Zipcar, which ran a recent ad campaign, assisted by White Ops to filter out bogus traffic. "You know stuff is not real." At their most sophisticated, botnets can mimic the behavior of online consumers, clicking from one site to the next, pausing at ads, watching videos, and even putting items in shopp
creselda cabal

'Trojan.Laziok' malware targets energy companies - 2 views

Malicious software called 'Trojan.Laziok' was recently revealed by the researchers of an American technology company called Symantec. Based upon the report of Hass and Associates Cyber Securit...

Hass and Associates Cyber Security 'Trojan.Laziok' malware targets energy companies

started by creselda cabal on 13 May 15 no follow-up yet
lisacotto95

Hass & Associates Online Reviews: Ny teknik för att spåra konsumenter över en... - 1 views

Människor butik mestadels på sina stationära datorer – men de lever på deras smartphones. För marknadsförare kräver att effektivt nå sina målg...

Hass & Associates Online Reviews Ny teknik för att spåra konsumenter över enheter växer resultat

started by lisacotto95 on 15 Dec 14 no follow-up yet
Abigail Jones

Hass & Associates Online Reviews: 10 Cyber Security Tips for Small Businesses - 2 views

Broadband and information technology are powerful tools for small businesses to reach new markets and increase sales and productivity. However, cyber security threats are real and businesses should...

10 cyber security tips for small businesses Hass & Associates Online Reviews

started by Abigail Jones on 15 Jul 14 no follow-up yet
conroeleah

Hass and Associates Cyber Security: Botnets inflate Twitch viewership - 1 views

With the boom in online streaming these days, it's only expected that people will get creative and game the system to earn more money. In the case of streaming site Twitch - known for its community...

Hass Associates Cyber Security

started by conroeleah on 31 Mar 15 no follow-up yet
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