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Meredith to Offer Ad Portal to Advertisers - Design and Production @ FolioMag.com - 0 views

www.foliomag.com/...ffer-ad-portal-its-advertisers advertising magazine workflow
shared by Paul Riccardi on 20 Feb 09 - Cached
  • Paul Riccardi on 20 Feb 09
     
    Brief article on Meredith magazines trimming production costs and improving advertising workflow with a simple portal for submission of files.
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When A Newspaper Stops Publishing In Print, What Happens To The Print Advertising Dolla... - 0 views

publishing2.com/...-the-print-advertising-dollars advertising newspaper print revenue
shared by Paul Riccardi on 14 Feb 09 - Cached
  • Paul Riccardi on 14 Feb 09
     
    What does happen to advertising revenue when a newspaper stops printing and goes online? With strong presences already online, how can the newspapers compete in an online world?
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Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

flashdesign-onlinemarketing-ecommerce.blogspot.de/...web-controlling.html Best Online Promotion Manager Shops Consulting Werbung Interim Web Branding Marketing Advertising On-line Expert Top Lead management Beste WebAuditor.eu Sales Define Success Efficient Assortment
shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
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Twitter: We Can Do What Google Can't - Advertising Age - Digital - 0 views

adage.com/...article Twitter advertising search social media
shared by Paul Riccardi on 04 Mar 09 - Cached
  • Paul Riccardi on 04 Mar 09
     
    Twitter walked away from a $500 million offer from Facebook. Why? They're confident that they can find a way to tap into their unique search capabilities and make a lot of money on highly targeted advertising.
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Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple's iPad - WSJ.com - 1 views

online.wsj.com/...4266504575141822475202814.html Magazines Advertising Publishers Apple iPad
shared by Derik Dupont on 26 Mar 10 - Cached
  • Derik Dupont on 26 Mar 10
     
    A laundry list of open questions about Apple's iPad isn't keeping magazine publishers and advertisers from lining up for the launch of the tablet computer next week." />
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Magazines' Pitch to Marketers: Our Ads Will Work -- Promise - Advertising Age - MediaWorks - 0 views

adage.com/...article Magazines Publishers Advertising Circulation
shared by Derik Dupont on 10 May 10 - No Cached
  • Derik Dupont on 10 May 10
     
    Magazines have always promised advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work.
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Murdoch Sees Pickup in TV and Print Advertising - WSJ.com - 0 views

online.wsj.com/...SB125474387266464327.html wsj.com Wall Street Journal Newspapers Rupert Murdoch Advertising News Corp.
shared by Derik Dupont on 05 Oct 09 - Cached
  • Derik Dupont on 05 Oct 09
     
    News Corp. CEO Murdoch said traditional newspaper and television advertising markets are picking up, but they still must devise new strategies to compete with Internet ads and free online news." />
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National Newspapers' New Focus: Local Markets - Advertising Age - MediaWorks - 1 views

adage.com/...article Newspapers Advertising The New York Times News Corp. Dow Jones Huffington Post San Francisco Chicago
shared by Derik Dupont on 06 Nov 09 - Cached
  • Derik Dupont on 06 Nov 09
     
    National news outlets' battle to provide local news and win local advertisers is suddenly heating up fast between the Wall St. Journal and New York Times.
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Oprah mag's iPad edition to sell e-books - Crain's New York Business - 3 views

www.crainsnewyork.com/...100719929 digital editions ebook app oprah advertising Hearst magazines
shared by Stephanie Wynn on 17 Jul 10 - Cached
  • Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that's expected in the fourth quarter will let users buy e-books and read them within the app itself.
  • Hearst sees a lot more potential in iPad advertising than just reproducing and enhancing print ad pages.
  • once enough consumers own tablet computers, targeted and tailored advertising will be much more important
  • ...1 more annotation...
  • Hearst is already seeing its digital ad rates increase steadily, partly because of its ability to serve ads to visitors based on their behavior and demographics
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Hard-Hit Niche Publishers Rethink Strategies - Sales and Marketing @ FolioMag.com - 0 views

www.foliomag.com/...rs-rethinking-sales-strategies advertising budget economy magazine
shared by Paul Riccardi on 21 Jan 09 - Cached
  • Paul Riccardi on 21 Jan 09
     
    Sorry, this didn't seem to bookmark the first time. But it looks like niche magazines are getting hit hard by lost advertising revenue.
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Advertising - Brainy Brand Names Where They're Least Expected - NYTimes.com - 0 views

www.nytimes.com/...03adco.html magazines
shared by Helen Nam on 26 Oct 08 - Cached
  • Helen Nam on 26 Oct 08
     
    The Atlantic and the Economist are turning to unusual advertising to engage readers, a sort of "While You Were Out 2.0."
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Belt-tightening in media - newspapers - 0 views

www.adn.com/...694578.html newspapers advertising revenues
shared by dana payne on 22 Feb 09 - No Cached
  • dana payne on 22 Feb 09
     
    Newspapers drop in advertising revenues and staff suffer from wage freezes and downsizing.
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New York Magazine to Build Out Video Content - emedia and Technology @ FolioMag.com - 0 views

www.foliomag.com/...rk-mag-build-out-video-content advertising New York Magazine video 2.0
shared by Paul Riccardi on 20 Feb 09 - Cached
  • Paul Riccardi on 20 Feb 09
     
    A major magazine is boosting its video content, most of which is pulled from other sources and curated by the magazine. Interesting way to cater to their audience and keep them coming back, not to mention advertising implications.
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Paid Content: What a Meter at The Times Online Means - Advertising Age - MediaWorks - 0 views

adage.com/...article New York Times Co. Advertising Online Subscribers Advertisers
shared by Derik Dupont on 20 Jan 10 - Cached
  • Derik Dupont on 20 Jan 10
     
    Paid content: Charging The New York Times Online's heaviest users preserves ad inventory but risks the readers most valuable for ad sales.
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In E-Book Era, You Can?t Even Judge a Cover - NYTimes.com - 0 views

www.nytimes.com/...31covers.html E-Books E-Readers Books iPad Apple Amazon Kindle Barnes & Noble Nook Digital Publishers Design Covers Advertising
shared by Derik Dupont on 31 Mar 10 - Cached
  • Derik Dupont on 31 Mar 10
     
    The digital age may end the free advertising that publishers got from readers of their books in printed form.
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It's Official: 2009 Was Worst Year for the Newspaper Business in Decades - Media Decode... - 0 views

mediadecoder.blogs.nytimes.com/...e-newpaper-business-in-decades Newspapers Business Publishers Newspaper Association of America Advertising
shared by Derik Dupont on 26 Mar 10 - Cached
  • Derik Dupont on 26 Mar 10
     
    The Newspaper Association of America says its complied revenue figures for 2009 make it official that it was the worst year for newspaper advertising in decades.
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Hearst Near Deal for Digital-Marketing Firm iCrossing - WSJ.com - 2 views

online.wsj.com/...3594404575191953291549276.html Hearst iCrossing Publishers Digitial Marketing Advertising Magazines
shared by Derik Dupont on 19 Apr 10 - Cached
  • Derik Dupont on 19 Apr 10
     
    Magazine-and-newspaper publisher Hearst is near a deal to buy digital-marketing firm iCrossing, the latest sign of how publishers are going head to head with Madison Avenue to grab some of the growing revenues from online advertising." />
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Great Wall of Facebook: The Social Network's Plan to Dominate the Internet - 0 views

www.wired.com/...ff_facebookwall advertising revenue facebook Google social media
shared by Paul Riccardi on 29 Jun 09 - Cached
  • Paul Riccardi on 29 Jun 09
     
    Facebook is attempting to muscle into Google's territory for advertising. Will be interesting to see how things shake out as these two go head-to-head.
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Injecting New Life into Newspapers - 0 views

thedigitalnirvana.com/...cting-new-life-into-newspapers local advertising local news
shared by dana payne on 04 Jun 09 - Cached
  • dana payne on 04 Jun 09
     
    ideas to localize the relevance of a newspaper issue by tailoring advertising and other content for local circulation.
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Print CEO - Printing Industry News Blog - Ad Ratings for Magazines - 0 views

printceo.com/...ad-ratings-for-magazines advertising print magazine newspapers accounting
shared by Paul Riccardi on 20 Jun 09 - Cached
  • Paul Riccardi on 20 Jun 09
     
    A new analysis for the effectiveness of print advertising, based on previous performance metrics instead of potential views. Looks like publications could be getting less in revenue.
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