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Stephanie Wynn

Oprah Endorses Amazon.com's Kindle -- Oprah Kindle -- InformationWeek - 0 views

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    Of course we talked about this in class, but what I find more interesting than Oprah's endorsement is all the comments at the end of the article. Several posters don't even acknowledge Oprah's new-found interest, but are just extolling Kindle's virtues. My guess is that, until the Kindle's price is a little lower, those folks who just like to get what Oprah has might not go for it. But the more "techie" folks might get one -- or already have one -- regardless of what Oprah thinks.
Helen Nam

FT.com | Tech Blog | Oprah likely to kindle big interest in digital books - 0 views

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    Oprah likes the Kindle. Be prepared for the deluge.
Stephanie Wynn

Oprah mag's iPad edition to sell e-books - Crain's New York Business - 3 views

  • Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that's expected in the fourth quarter will let users buy e-books and read them within the app itself.
  • Hearst sees a lot more potential in iPad advertising than just reproducing and enhancing print ad pages.
  • once enough consumers own tablet computers, targeted and tailored advertising will be much more important
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  • Hearst is already seeing its digital ad rates increase steadily, partly because of its ability to serve ads to visitors based on their behavior and demographics
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