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Tiffany Klaff

The Blog That Ignited a Privacy Debate on Facebook - Bits Blog - NYTimes.com - 0 views

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    The place where all the Facebook controversy started
Ryan Holman

Understanding Users of Social Networks - HBS Working Knowledge - 1 views

shared by Ryan Holman on 30 Sep 09 - Cached
  • "No one uses MySpace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and Facebook has the users. MySpace? Dead; no one goes there anymore. Tell a marketer that she ought to have a MySpace strategy and she'll look at you like you have a third eye. But Piskorski points out that MySpace has 70 million U.S. users who log on every month, only somewhat fewer than Facebook's 90 million and still more than Twitter's 20 million in the U.S. Its user base is not really growing, but 70 million users is nothing to sneeze at. So why doesn't MySpace get the attention it deserves? The fascinating answer, acquired by studying a dataset of 100,000 MySpace users, is that they largely populate smaller cities and communities in the south and central parts of the country. Piskorski rattles off some MySpace hotspots: "Alabama, Arkansas, West Virginia, Oklahoma, Kentucky, Florida." They aren't in Dallas but they are in Fort Worth. Not in Miami but in Tampa. They're in California, but in cities like Fresno. In other words, not anywhere near the media hubs (except Atlanta) and far away from those elite opinion-makers in coastal urban areas. "You need to shift your mindset from social media to social strategy." "MySpace has a PR problem because its users are in places where they don't have much contact with people who create news that gets read by others. Other than that, there is really no difference between users of Facebook and MySpace, except they are poorer on MySpace." Piskorski recently blogged on his findings.
    • Ryan Holman
       
      This I find interesting: if I read this right, it would mean that if you had something that was of a more local interest and away from the major cities -- the biography of a local football player, a history of local landmarks, a self-published book by a local political figure, etc. -- it might be effective to have a MySpace strategy as well in the mix, which wouldn't necessarily be the first strategy to come to mind.
  • Women and men use these sites differently.
  • Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at women they do know. Women look at other women they know. Overall, women receive two-thirds of all page views.
    • Ryan Holman
       
      I'm not entirely sure I agree with their broad characterization of the gender differences in how social networking sites are used, but my evidence to the contrary is also anecdotal and the plural of "anecdote" is not "data." :-)
  • ...1 more annotation...
  • To continue the earlier analogy, "You should come to the table and say, 'Here is a product that I have designed for you that is going to make you all better friends.' To execute on this, firms will need to start making changes to the products themselves to make them more social, and leverage group dynamics, using technologies such as Facebook Connect. But I don't see a lot of that yet. I see (businesses) saying, 'Let's talk to people on Twitter or let's have a Facebook page or let's advertise.' And these are good first steps but they are nowhere close to a social strategy."
Tracy Pastian

if:book: Putting the "book" back in Facebook - 0 views

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    Is Facebook replacing school yearbooks?
Paul Riccardi

How Facebook is taking over our lives - Feb. 17, 2009 - 0 views

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    Unless you've been living on Mars, in a cave, under a rock, with your fingers in your ears, you obviously know Facebook is ubiquitous. Companies are taking advantage of that fact. The accompanying charts are fascinating.
Tiffany Klaff

Facebook Withdraws Changes in Data Use - 0 views

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    About who owns the content on Facebook.
Ryan Holman

Spotify tethers future to Facebook (Social network membership mandatory for subscribers) - 1 views

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    Hmm. This is British and talks about a primarily British (that I can tell) service marrying itself to Facebook, but it has interesting implications should others decide to adopt the same thing. "'There's been a big barrier to sign-up, we wanted to remove that and make it a seamless experience,' [Daniel Ek, Spotify co-founder] said in one tweet, apparently indifferent to the criticism that Spotify had just erected a barrier where there wasn't one before." "'We want to remove barrier to sign-up and create a more seamless experience...' he confirmed in a follow-up." Yep, it'll be completely seamless for the advertisers who want to target Spotify users, they can get all sorts of other info on them besides just that they downloaded Rebecca Black's "Friday"...Zuckerberg must be laughing all the way to the bank.
Paul Riccardi

Great Wall of Facebook: The Social Network's Plan to Dominate the Internet - 0 views

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    Facebook is attempting to muscle into Google's territory for advertising. Will be interesting to see how things shake out as these two go head-to-head.
Ryan Holman

NorthJersey.com: Is Facebook dying as it's thriving? - 0 views

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    What comes after Facebook? Another social netowrkign site, or a whole new animal? How will we as publishers adjust our marketing?
Allison Begezda

Facebook Books: 7 Ways To Print Your Social Media Memories - 1 views

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    If you love Facebook so much that you'd like to see your content on your coffee table, then we've got seven superb solutions for getting your Facebook profile and photos made into real-life books.
Allison Begezda

Host A Virtual Book Club Using Facebook, Skype Or Google - eBookNewser - 0 views

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    Having a virtual book club has never been easier thanks to new tools from Facebook, Skype and Google. Today Facebook announced new updates that make it easier to chat with multiple people and to hold one-on-one video calls.
Matt Mayer

Facebook Coming to Amazon Author Pages | Digital Book World - 0 views

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    Heat mapping to better direct your marketing efforts based on geography? Yes, please!
Kristen Iovino

Blog2Print - Print your Blog. Save your Blog. Love your Blog Book. - 2 views

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    Print your blog as a book. Can be done for other formats as well such as Twitter and Facebook,
Natalie Barnes

Slate Launches Interactive YA Serial - 0 views

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    Tapping into teen trends--vampires and the push towards interactivity--novelists Laura Moser and Lauren Mechling have launched a YA serial on Slate.com with a parallel online world where their characters update their Facebook pages, tweet, and post videos on YouTube.
Paul Riccardi

Twitter: We Can Do What Google Can't - Advertising Age - Digital - 0 views

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    Twitter walked away from a $500 million offer from Facebook. Why? They're confident that they can find a way to tap into their unique search capabilities and make a lot of money on highly targeted advertising.
Stephanie Wynn

Twitter, Flickr, Facebook Make Blogs Look So 2004 - 0 views

  • Writing a weblog today isn't the bright idea it was four years ago.
  • Scroll down Technorati's list of the top 100 blogs and you'll find personal sites have been shoved aside by professional ones.
  • ssional ones. Most are essentially online magazines:
  • ...4 more annotations...
  • When blogging was young, enthusiasts rode high, with posts quickly skyrocketing to the top of Google's search results for any given topic, fueled by generous links from fellow bloggers. In 2002, a search for "Mark" ranked Web developer Mark Pilgrim above author Mark Twain. That phenomenon was part of what made blogging so exciting. No more. Today, a search for, say, Barack Obama's latest speech will deliver a Wikipedia page, a Fox News article, and a few entries from professionally run sites like Politico.com. The odds of your clever entry appearing high on the list? Basically zero.
  • Further, text-based Web sites aren't where the buzz is anymore. The reason blogs took off is that they made publishing easy for non-techies.
  • Twitter — which limits each text-only post to 140 characters — is to 2008 what the blogosphere was to 2004.
  • And Twitter posts can be searched instantly, without waiting for Google to index them.
Kori Kamradt

10 Web Sites That Will Matter in 2009 - 0 views

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    Always a good idea to keep up with Web site trends. Many businesses are now using Facebook, etc. to network, it'd be nice to be on the forefront of something instead. Plus, there's just some neat stuff here.
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