Skip to main content

Home/ GW ePublishing/ Group items matching ""Media General"" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
Ryan Holman

FTC's blogger rules 'constitutionally dubious,' says IAB - The Hill's Hillicon Valley - 1 views

thehill.com/...les-qconstitutionally-dubiousq

marketing social media blogs FTC IAB endorsements online user generated content

shared by Ryan Holman on 23 Oct 09 - Cached
  • Ryan Holman on 23 Oct 09
     
    The Interactive Advertising Bureau (IAB) on Thursday called on the Federal Trade Commission (FTC) to withdraw its recent guidelines regarding the commentary of bloggers and other social media opinion leaders, saying the new rules unconstitutionally penalize online media for practices traditional media have had in place for decades. Randall Rothenberg, IAB's chief executive, sent a letter to FTC Chairman Jon Leibowitz saying the new rules will "muzzle" bloggers.
Ryan Holman

A polished book-marketing plan nails it - 3 views

www.washingtonpost.com/...d-book-marketing-plan-nails-it

swag marketing book marketing

shared by Ryan Holman on 09 Aug 13 - No Cached
  • Ryan Holman on 09 Aug 13
     
    If your novel isn't by someone famous, won't receive a star in Publishers Weekly, or can't generate a slavish "At Home" featurette in That Other East Coast Newspaper, how do you get someone in the media to notice it? Swag, of course.
Derik Dupont

The Media Equation - News Sites Look Beyond Grants - NYTimes.com - 1 views

www.nytimes.com/...24carr.html

Online News Journalism Revenue

shared by Derik Dupont on 24 May 10 - Cached
  • Derik Dupont on 24 May 10
     
    Generous donations from the Knight Foundation have helped the news site MinnPost.com to get its bearings. Now it is trying to achieve business viability.
arnie Grossblatt

The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model | Magazine - 1 views

www.wired.com/...1

shared by arnie Grossblatt on 20 Nov 09 - Cached
  • arnie Grossblatt on 20 Nov 09
     
    An interesting take on online content, algorithmically aggregated content, and user-generated content.
Ryan Holman

Howard Kurtz - Howard Kurtz's Media Notes: The future of journalism - washingtonpost.com - 0 views

www.washingtonpost.com/...AR2009101802367.html

collaboration user generated content online online newspapers newspapers print green continuous update washingtonpost

shared by Ryan Holman on 20 Oct 09 - Cached
  • Ryan Holman on 20 Oct 09
     
    Speculation on the future of journalism and the possibility of user-generated content to gain local news stories.
arnie Grossblatt

The Newspaper of the Future - 0 views

www.ajr.org/Article.asp

newspapers publishers

shared by arnie Grossblatt on 28 Oct 08 - Cached
  • It is now clear that it is as disruptive to today's newspapers as Gutenberg's invention of movable type was to the town criers, the journalists of the 15th century.
  • The Internet wrecks the old newspaper business model in two ways. It moves information with zero variable cost, which means it has no barriers to growth, unlike a newspaper, which has to pay for paper, ink and transportation in direct proportion to the number of copies produced.
  • And the Internet's entry costs are low.
  • ...14 more annotations...
  • These cost advantages make it feasible to make a business out of highly specialized information, a trend that was under way well before the Internet.
  • specialized media had been enjoying more growth than general media.
  • A metropolitan newspaper became a mosaic of narrowly targeted content items. Few read the entire paper, but many read the parts that appealed to their specialized interests
  • Sending everything to everybody was a response to the Industrial Revolution, which rewarded economies of scale
  • Newspapers "keep offering an all-you-can-eat buffet of content, and keep diminishing the quality of that content because their budgets are continually thinner," he said. "This is an absurd choice because the audience least interested in news has already abandoned the newspaper."
  • The newspapers that survive will probably do so with some kind of hybrid content: analysis, interpretation and investigative reporting in a print product that appears less than daily, combined with constant updating and reader interaction on the Web.
  • But the time for launching this strategy is growing short if it has not already passed. The most powerful feature of the Internet is that it encourages low-cost innovation, and anyone can play
  • Clayton Christensen has noted, the very qualities that made companies succeed can be disabling when applied to disruptive innovation. Successful disruption requires risk taking and fresh thinking.
  • One of the rules of thumb for coping with substitute technology is to narrow your focus to the area that is the least vulnerable to substitution.
  • What service supplied by newspapers is the least vulnerable?
  • I still believe that a newspaper's most important product, the product least vulnerable to substitution, is community influence
  • The raw material for this processing is evidence-based journalism, something that bloggers are not good at originating.
  • Newspapers might have a chance if they can meet that need by holding on to the kind of content that gives them their natural community influence. To keep the resources for doing that, they will have to jettison the frivolous items in the content buffet.
  • But it won't be a worthwhile possibility unless the news-paper endgame concentrates on retaining newspapers' core of trust and responsibility
  • arnie Grossblatt on 28 Oct 08
     
    Argues that newspapers will need to get smaller and more focused on establishing trust-based influence. Interesting.
Derik Dupont

MediaPost Publications Newspapers Rally Stock Prices, Will It Hold? 10/07/2009 - 1 views

www.mediapost.com/publications

Newspapers Stock Revenue Advertising New York Times Co. McClatchy Gannett Media General Online

shared by Derik Dupont on 07 Oct 09 - Cached
  • Derik Dupont on 07 Oct 09
     
    Newspapers Rally Stock Prices, Will It Hold? - 10/07/2009
arnie Grossblatt

Color E-Readers Open Way for Picture Books - 1 views

www.nytimes.com/...15ebooks.html

ebook reader iPad nook children's literatture publishers ebooks

shared by arnie Grossblatt on 17 Dec 10 - No Cached
  • But converting image-heavy books into digital form has not been easy. Authors are careful to monitor how their work appears on a screen, and publishers have struggled to replicate the experience of reading a print book
  • The prices of e-books with pictures be generally in line with print prices.
  • Some publishers have also had success breaking into the digital space by turning books into applications for mobile devices
Mark Schreiber

Google's Next Stop May Be in Congress - NYTimes.com - 0 views

www.nytimes.com/...24google.html

google copyright

shared by Mark Schreiber on 24 Mar 11 - No Cached
  • Advocates of open access to orphan works cheered the rejection of the settlement, saying it could pave the way for legislation that would let anyone — not just Google — use the books..
  • “If Congress can wake up to the importance of this issue, there’s a good chance they will pass orphan books legislation, and they will do so in the interest of the general public, not favoring any enterprise,” said Robert Darnton, director of the Harvard University Library
1 - 11 of 11
Showing 20▼ items per page