Group items tagged book marketing - GW ePublishing

Getting Google to notice your ebook - 0 views

radar.oreilly.com/...-that-google-editions-has.html

publishers ebooks Google metadata ONIX SEO

shared by arnie Grossblatt on 20 Dec 10 - No Cached

but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
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But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore. The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
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One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
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...5 more annotations...
Google also looks at what Gray referred to as "market signals:" how often a book has been reprinted, web searches, recent book sales, the number of libraries that hold the book, etc.
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2. Create quality content outside the book
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1. Use descriptive titles and chapter headings
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3 best practices for getting Google to notice your book
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3. Book covers matter
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arnie Grossblatt on 20 Dec 10

With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)

<div class="cArrow"> </div><div class="cContentInner">With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)</div>

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JISC national e-books observatory project » Reports - 2 views

www.jiscebooksproject.org/reports

e-publishing e-books education textbooks readers

shared by arnie Grossblatt on 26 May 10 - Cached

arnie Grossblatt on 26 May 10

In 2007 the JISC national e-books observatory project was set up to undertake market research to help e-book publishers, aggregators, libraries and funding bodies understand the behaviours of e-book users and to assess the impact of free at-the-point of use course text e-books on traditional print sales to students

<div class="cArrow"> </div><div class="cContentInner">In 2007 the JISC national e-books observatory project was set up to undertake market research to help e-book publishers, aggregators, libraries and funding bodies understand the behaviours of e-book users and to assess the impact of free at-the-point of use course text e-books on traditional print sales to students</div>

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Little e, Big B: Books and EBooks and Love and War - 0 views

www.catherynnemvalente.com/...ks-and-ebooks-and-love-and-war

ebooks content is king marketing books

shared by Ryan Holman on 13 Oct 11 - No Cached

Ryan Holman on 13 Oct 11

Interesting opinion piece from an author who has written both ebooks and books, and crowdfunded a book, and done all sorts of neat things from a publishing angle, calling for a "back to the content" sort of movement. Not sure what I think of this, but thought it was worth pushing out to you all since I know for a lot of us, a love of books is what got us into this field to begin with.

<div class="cArrow"> </div><div class="cContentInner">Interesting opinion piece from an author who has written both ebooks and books, and crowdfunded a book, and done all sorts of neat things from a publishing angle, calling for a "back to the content" sort of movement. Not sure what I think of this, but thought it was worth pushing out to you all since I know for a lot of us, a love of books is what got us into this field to begin with.</div>

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The book industry is gonna get Napstered if it forces Amazon to raise e-book prices. - ... - 0 views

www.slate.com/...all

pubishers ebooks Amazon business model

shared by arnie Grossblatt on 17 Jul 09 - Cached

Right now, the electronic-book market finds itself roughly in the same place the market for MP3s was in 1999, the year after the release of the first portable MP3 player.
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But that could change in a matter of months if the book industry insists on 1) jacking up the price of e-books and 2) withholding potential best-sellers from the e-book market.
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"Publishers are in denial about the economics of digital content,"
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...1 more annotation...
Does the book industry want to join the digital flow, the way the TV industry has with Hulu and TV.com? Or by its obstruction does it intend to encourage the establishment of a Bookster?
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English-language pulp fiction translates to success in India - 0 views

www.washingtonpost.com/...AR2010081502822.html

book culture translation niche market india

shared by Ryan Holman on 16 Aug 10 - Cached

Ryan Holman on 16 Aug 10

I find it interesting that while some of us in the US are lamenting the decline of the book, in other places in the world books and book production are actually enjoying a surge....

<div class="cArrow"> </div><div class="cContentInner">I find it interesting that while some of us in the US are lamenting the decline of the book, in other places in the world books and book production are actually enjoying a surge....</div>

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Borders Invests in Kobo, an E-Book Store - Bits Blog - NYTimes.com - 0 views

Derik Dupont on 16 Dec 09

Borders joins the e-book revolution with a new e-reader and e-book site created with a Canadian partner. The bookstore chain is entering a market crowded with other e-reading devices.

<div class="cArrow"> </div><div class="cContentInner">Borders joins the e-book revolution with a new e-reader and e-book site created with a Canadian partner. The bookstore chain is entering a market crowded with other e-reading devices.</div>

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6 Lessons One Campus Learned About E-Textbooks - Chronicle.com - 0 views

chronicle.com/...39a01801.htm

e-textbooks education

shared by Melissa Dahne on 11 Jun 09 - No Cached

Melissa Dahne on 11 Jun 09

. Kevin Green, a junior, loved the e-book required in his business-marketing class this spring. "But if it was an accounting course," he said, "I would kind of want a printed textbook because it's got all the numbers" and equations that would be harder to manage electronically. His instructor, Michael J. Wilson, an associate professor of accounting, economics, and finance, said the one problem they had with the e-book in the marketing course was when students needed to refer to a dense table of numbers in the bac

<div class="cArrow"> </div><div class="cContentInner">. Kevin Green, a junior, loved the e-book required in his business-marketing class this spring. "But if it was an accounting course," he said, "I would kind of want a printed textbook because it's got all the numbers" and equations that would be harder to manage electronically. His instructor, Michael J. Wilson, an associate professor of accounting, economics, and finance, said the one problem they had with the e-book in the marketing course was when students needed to refer to a dense table of numbers in the bac</div>

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Revolution in Resale of Digital Books and Music - NYTimes.com - 0 views

www.nytimes.com/...f-digital-books-and-music.html

e-books fair use

shared by arnie Grossblatt on 08 Mar 13 - No Cached

arnie Grossblatt on 08 Mar 13

Amazon and Apple are looking to create markets for the sale of "used" e-books.

<div class="cArrow"> </div><div class="cContentInner">Amazon and Apple are looking to create markets for the sale of "used" e-books.</div>

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Small Stores See Google as Ally in E-Book Market - 0 views

www.nytimes.com/...30books.html

publishers Google retail business model ebooks Amazon Apple

shared by arnie Grossblatt on 01 Jul 10 - Cached

arnie Grossblatt on 01 Jul 10

Google closer to entering the book market as distributore and retailer.

<div class="cArrow"> </div><div class="cContentInner">Google closer to entering the book market as distributore and retailer.</div>

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A polished book-marketing plan nails it - 3 views

www.washingtonpost.com/...d-book-marketing-plan-nails-it

swag marketing book marketing

shared by Ryan Holman on 09 Aug 13 - No Cached

Ryan Holman on 09 Aug 13

If your novel isn't by someone famous, won't receive a star in Publishers Weekly, or can't generate a slavish "At Home" featurette in That Other East Coast Newspaper, how do you get someone in the media to notice it? Swag, of course.

<div class="cArrow"> </div><div class="cContentInner">If your novel isn't by someone famous, won't receive a star in Publishers Weekly, or can't generate a slavish "At Home" featurette in That Other East Coast Newspaper, how do you get someone in the media to notice it? Swag, of course.</div>

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Locks on Bridge Cut Down By Municipal Authorities...Started By an Italian Teen Novel - 1 views

www.washingtonpost.com/...2-9eea-333857f6a7bd_story.html

marketing viral marketing locks books

shared by Ryan Holman on 03 Oct 12 - No Cached

Ryan Holman on 03 Oct 12

Why it is important to fully think through one's marketing plans...this is also a great example of real-life viral marketing that started from a rather creative author idea. :)

<div class="cArrow"> </div><div class="cContentInner">Why it is important to fully think through one's marketing plans...this is also a great example of real-life viral marketing that started from a rather creative author idea. :)</div>

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Small Stores See Google as Ally in E-Book Market - NYTimes.com - 1 views

www.nytimes.com/...30books.html

Google E-Books Web Books Publishers Google Editions Digital Amazon Ingram Baker & Taylor

shared by Derik Dupont on 30 Jun 10 - Cached

Derik Dupont on 30 Jun 10

Google may soon become the primary source of e-books on the Web sites of hundreds of independent booksellers.

<div class="cArrow"> </div><div class="cContentInner">Google may soon become the primary source of e-books on the Web sites of hundreds of independent booksellers.</div>

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Kindle - 0 views

In 2007, Amazon introduced a $399 e-book reader called the Kindle. The Kindle wasn't the first dedicated e-book reader device, but it didn't really have much competition - there wasn't a huge deman...

started by amby kdp on 17 Nov 14 no follow-up yet

Used e-book, slightly foxed - 1 views

www.roughtype.com/?p=2869

DRM copyright e-books

shared by arnie Grossblatt on 12 Feb 13 - No Cached

arnie Grossblatt on 12 Feb 13

Amazon makes a move to create (and control) a market for used e-books.

<div class="cArrow"> </div><div class="cContentInner">Amazon makes a move to create (and control) a market for used e-books.</div>

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Timeliness in mind, Princeton press plans to roll out new book in e-chapters | Inside H... - 1 views

www.insidehighered.com/...s-roll-out-new-book-e-chapters

ebooks business model

shared by arnie Grossblatt on 13 Jun 12 - No Cached

arnie Grossblatt on 13 Jun 12

Clever approach to marketing an e-book

<div class="cArrow"> </div><div class="cContentInner">Clever approach to marketing an e-book</div>

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IPhone Steals Lead Over Kindle - Forbes.com - 1 views

www.forbes.com/...sonal-cx_ag_ja_1002stanza.html

ease ebooks of use

shared by Michael Jensen on 04 Oct 08 - Cached

Michael Jensen on 04 Oct 08

"Stanza, a book reading application offered in Apple's (nasdaq: AAPL - news - people ) iPhone App Store since July, has been downloaded more than 395,000 times and continues to be installed at an average rate of about 5,000 copies a day... In other words, Apple may have inadvertently sold more e-readers than any other company in the nascent digital book market. ...

<div class="cArrow"> </div><div class="cContentInner">"Stanza, a book reading application offered in Apple's (nasdaq: AAPL - news - people ) iPhone App Store since July, has been downloaded more than 395,000 times and continues to be installed at an average rate of about 5,000 copies a day... In other words, Apple may have inadvertently sold more e-readers than any other company in the nascent digital book market. ... </div>

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Digital Book World WEBcast Sept 20 - 0 views

www.digitalbookworld.com/...ok-publishing-market-2009-2011

shared by Laura Nelson on 12 Sep 11 - No Cached

Laura Nelson on 12 Sep 11

I found out that Digital Book World is having a free WEBcast on Sept. 20 at 11:00 am. The topic is "Ebook's Real Impact on the Book Publishing Market: 2009-2011." It looks like a great opportunity to gain insight into this topic. Check out this link for more details.

<div class="cArrow"> </div><div class="cContentInner">I found out that Digital Book World is having a free WEBcast on Sept. 20 at 11:00 am. The topic is "Ebook's Real Impact on the Book Publishing Market: 2009-2011." It looks like a great opportunity to gain insight into this topic. Check out this link for more details.</div>

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Essay - See the Web Site, Buy the Book - NYTimes.com - 0 views

www.nytimes.com/...Sullivan-t.html

shared by Allison Begezda on 18 Sep 09 - Cached

Allison Begezda on 18 Sep 09

An article about how book marketing is evolving.

<div class="cArrow"> </div><div class="cContentInner">An article about how book marketing is evolving. </div>

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Shouts & Murmurs: Subject: Our Marketing Plan : The New Yorker - 1 views

www.newyorker.com/...091019sh_shouts_weiner

book promotion

shared by Allison Begezda on 15 Oct 09 - Cached

Allison Begezda on 15 Oct 09

A new take on book marketing plans.

<div class="cArrow"> </div><div class="cContentInner">A new take on book marketing plans. </div>

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'Viral Loop' shows how viral marketing boosts start-ups - USATODAY.com - 0 views

www.usatoday.com/...009-11-30-viralloop30_ST_N.htm

shared by Allison Begezda on 30 Nov 09 - No Cached

Allison Begezda on 30 Nov 09

A look at Adam L Penenberg's book "Viral Loop" which examines the impact of viral marketing.

<div class="cArrow"> </div><div class="cContentInner">A look at Adam L Penenberg's book "Viral Loop" which examines the impact of viral marketing. </div>

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