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Of course we talked about this in class, but what I find more interesting than Oprah's endorsement is all the comments at the end of the article. Several posters don't even acknowledge Oprah's new-found interest, but are just extolling Kindle's virtues. My guess is that, until the Kindle's price is a little lower, those folks who just like to get what Oprah has might not go for it. But the more "techie" folks might get one -- or already have one -- regardless of what Oprah thinks.

Newspapers are not selling paid tweets yet but publishers want to cash in on Twitter like Kim Kardashian and other celebs who get paid to endorse brands.

The Interactive Advertising Bureau (IAB) on Thursday called on the Federal Trade Commission (FTC) to withdraw its recent guidelines regarding the commentary of bloggers and other social media opinion leaders, saying the new rules unconstitutionally penalize online media for practices traditional media have had in place for decades. Randall Rothenberg, IAB's chief executive, sent a letter to FTC Chairman Jon Leibowitz saying the new rules will "muzzle" bloggers.