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FTC's blogger rules 'constitutionally dubious,' says IAB - The Hill's Hillicon Valley - 1 views

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marketing social media blogs FTC IAB endorsements online user generated content

shared by Ryan Holman on 23 Oct 09 - Cached

Ryan Holman on 23 Oct 09

The Interactive Advertising Bureau (IAB) on Thursday called on the Federal Trade Commission (FTC) to withdraw its recent guidelines regarding the commentary of bloggers and other social media opinion leaders, saying the new rules unconstitutionally penalize online media for practices traditional media have had in place for decades. Randall Rothenberg, IAB's chief executive, sent a letter to FTC Chairman Jon Leibowitz saying the new rules will "muzzle" bloggers.

<div class="cArrow"> </div><div class="cContentInner">The Interactive Advertising Bureau (IAB) on Thursday called on the Federal Trade Commission (FTC) to withdraw its recent guidelines regarding the commentary of bloggers and other social media opinion leaders, saying the new rules unconstitutionally penalize online media for practices traditional media have had in place for decades. Randall Rothenberg, IAB's chief executive, sent a letter to FTC Chairman Jon Leibowitz saying the new rules will "muzzle" bloggers.</div>

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