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aking a new hard line that news articles should not turn up on search engines and Web sites without permission, The Associated Press said Thursday that it would add software to each article that shows what limits apply to the rights to use it, and that notifies The A.P. about how the article is used.
the company’s position was that even minimal use of a news article online required a licensing agreement with the news organization that produced it.
Search engines and news aggregators contend that their brief article citations fall under the legal principle of fair use.
Each article — and, in the future, each picture and video — would go out with what The A.P. called a digital “wrapper,” data invisible to the ordinary consumer that is intended, among other things, to maximize its ranking in Internet searches. The software would also send signals back to The A.P., letting it track use of the article across the Web.
but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore.
The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
Google also looks at what Gray referred to as "market signals:" how often a book has been reprinted, web searches, recent book sales, the number of libraries that hold the book, etc.
2. Create quality content outside the book
1. Use descriptive titles and chapter headings
3 best practices for getting Google to notice your book
For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google......
In class we talked about making things catchy or coming up with inventive strategies for attracting customers that are constantly bombarded by "cool." I tihnk this relatively new search engine might be on to a way to give customers a reason to use their product over the other guys that are trying to do the same thing.
Data from monitoring service StatCounter suggests that Bing , Microsoft's new search decision engine, has overtaken Yahoo Search as the number two search service in the U.S. and worldwide in large part thanks to stealing market share from leader Google.
Here's more info about one of the "Deep Web" search engines I spoke about in my presentation. Deep Dyve just released some new search tools that publishers may consider using to increase their web presence.
Gabe Rivera, founder of news aggregator Techmeme. Credit: Mark Milian/Los Angeles Times.Don't tell News Corp.'s Rupert Murdoch, but technology news aggregator Techmeme is raking in profits. Rather than visiting the front pages of every newspaper or choosing a few out of brand loyalty, as Murdoch hopes consumers will do, aggregators put all of the Web's big headlines of the moment onto one page. There's no shortage in news aggregation. General news readers might go to Google News, a computer-generated engine that pulls in more than 25,000 newspaper websites and authoritative blogs. Left-leaning political consumers might visit the Huffington Post; right-leaning...
But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible.
his shift by Google led Peter Osnos, founder of PublicAffairs books, to wonder if the book settlement could have lessons for other owners of content. "Google has now conceded, with a very large payment, that information is not free," Mr. Osnos wrote for the Century Foundation. "This leads to an obvious, critical question: Why aren't newspapers and news magazines demanding payment for use of their stories on Google and other search engines? Why are they not getting a significant slice of the advertising revenues generated by use of their stories via Google?"
More on the Google-AAP settlement. Key take-away ""But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible."