This is a great site that can incorporate reading books into your RSS Feed. The idea is that you get a book sent to your Reader in installments that are a few paragraphs long each. I think this is pertinent to both our classes.
In class we talked about making things catchy or coming up with inventive strategies for attracting customers that are constantly bombarded by "cool." I tihnk this relatively new search engine might be on to a way to give customers a reason to use their product over the other guys that are trying to do the same thing.
I found this article interesting because I think the e-reader debate can be made in terms of the different technologies. And something to consider for any of you interested in purchasing one or the other.