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Official Google Blog: Being bad to your customers is bad for business - 2 views

googleblog.blogspot.com/...your-customers-is-bad-for.html

search Google SEI ethics

shared by arnie Grossblatt on 02 Dec 10 - No Cached

arnie Grossblatt on 02 Dec 10

Google adjusts an algorithm to to combat SEO gaming. No longer true (at least on Google) that "All publicity is good publicity"

<div class="cArrow"> </div><div class="cContentInner">Google adjusts an algorithm to to combat SEO gaming. No longer true (at least on Google) that "All publicity is good publicity"</div>

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Media Giants Want to Top Google Results - 0 views

adage.com/...article

google publishers search

shared by arnie Grossblatt on 24 Mar 09 - Cached

arnie Grossblatt on 24 Mar 09

Google's results ranking algorithm comes under criticism from major publishers.

<div class="cArrow"> </div><div class="cContentInner">Google's results ranking algorithm comes under criticism from major publishers.</div>

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How Village Voice Media Uses Digg to Game Their Traffic Numbers | The Deets - 0 views

www.thedeets.com/...-to-game-their-traffic-numbers

Digg social bookmarking traffic Web advertising

shared by Amanda Litvinov on 09 Feb 09 - Cached

Amanda Litvinov on 09 Feb 09

A fascinating investigation that raises questions about Digg's ranking algorithm; revenue models based on page views; and the ethics of media outlets inflating their page hits using social bookmarking.

<div class="cArrow"> </div><div class="cContentInner">A fascinating investigation that raises questions about Digg's ranking algorithm; revenue models based on page views; and the ethics of media outlets inflating their page hits using social bookmarking. </div>

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The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media... - 1 views

www.wired.com/...1

shared by arnie Grossblatt on 20 Nov 09 - Cached

arnie Grossblatt on 20 Nov 09

An interesting take on online content, algorithmically aggregated content, and user-generated content.

<div class="cArrow"> </div><div class="cContentInner">An interesting take on online content, algorithmically aggregated content, and user-generated content.</div>

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The Million Word March | Arts & Culture | Smithsonian Magazine - 0 views

www.smithsonianmag.com/...million-word-march.html

algorithm online reference smithsonian word

shared by Helen Nam on 08 Oct 08 - Cached

Helen Nam on 08 Oct 08

The English language is rapidly approaching a million words. However, experts disagree on what exactly constitutes a "word." The Global Language Monitor uses proprietary software to monitor word use and popularity.

<div class="cArrow"> </div><div class="cContentInner">The English language is rapidly approaching a million words. However, experts disagree on what exactly constitutes a "word." The Global Language Monitor uses proprietary software to monitor word use and popularity.</div>

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How Does Google News Rank Stories - 0 views

www.seroundtable.com/...019301.html

Google News Search Engine Roundtable algorithm SEO Search Engine Optimization

shared by Thelisha Woods on 13 Feb 09 - Cached

Thelisha Woods on 13 Feb 09

For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google......

<div class="cArrow"> </div><div class="cContentInner">For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google......</div>

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Getting Google to notice your ebook - 0 views

radar.oreilly.com/...-that-google-editions-has.html

publishers ebooks Google metadata ONIX SEO

shared by arnie Grossblatt on 20 Dec 10 - No Cached

but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
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But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore. The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
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One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
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...5 more annotations...
Google also looks at what Gray referred to as "market signals:" how often a book has been reprinted, web searches, recent book sales, the number of libraries that hold the book, etc.
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2. Create quality content outside the book
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1. Use descriptive titles and chapter headings
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3 best practices for getting Google to notice your book
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3. Book covers matter
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arnie Grossblatt on 20 Dec 10

With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)

<div class="cArrow"> </div><div class="cContentInner">With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)</div>

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