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says he has never been to an official networking event. Instead, he advises, join organizations that focus on the events and activities you love.

This incredibly strong “it’s not my fault” mentality creates a huge challenge for energy conservation behavior change.  According to social scientist J.B. Rotter, perceived locus of control strongly influences whether behaviors are thought to be “instrumental for goal attainment.”

An applicable psychological concept for this situation is called learned helplessness, which develops when people take actions to address a problem that ultimately fail, thereby solidifying the conclusion that they have no control.

Learned helplessness often translates into a serious motivation problem. Those who have failed at previous tasks are more apt to conclude that they can’t succeed in the future. According to pioneering researchers Steven Maier and Martin Seligman, “Exposure to uncontrollable events interferes with our ability to perceive contingent relationships between our behavior and outcomes.” 

Pinterest recently launched business accounts, allowing users to define their accounts as businesses or brands

video? You could pin the image of that content with a live link to download the paper or play the video on your website.

Try a virtual focus group by creating a Pinterest board that allows you to test what your target market thinks. Brand managers can post and pay attention to what is getting liked, repinned and commented on, then pivot as needed. Beyond seeking feedback on products and services, you could ask for opinions on a particular aspect of your business.