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“Why do we do all this?” former Mayor Gavin Newsom said in a 2008 interview. “Because it’s the right thing to do. We’re consistently among the top travel destinations in the world. We think people are attracted to the values of this city.”

“There is no endeavor more noble than the attempt to achieve a collective dream. When a city accepts as a mandate its quality of life; when it respects the people who live in it; when it respects the environment; when it prepares for future generations, the people share the responsibility for that mandate, and this shared cause is the only way to achieve that collective dream.”