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Shoojit Sircar and Ronnie Lahiri’s new production, under their banner Rising Sun Films, Running Shaadi.com has just gone on the floors in Amritsar. Directed by first-timer Amit Roy, the film stars Amit Sadh and Taapsee Pannu in the lead and will be primarily shot in Punjab.Co-produced by Crouching Tiger Motion Pictures, Running Shaadi.com is a youth romantic comedy centered around this website which helps people elope and get married. Delving deep into the minds of India’s young, especially in the smaller towns, the film is intelligently entertaining with an array of endearing characters.Debutant Director Amit Roy has previously worked as a cinematographer for filmmakers like Ram Gopal Varma (Sarkar) and Rohan Sippy (Dum Maaro Dum). Running Shaadi.com will be his first venture as a Director. The film's leading man, Amit Sadh, who has been a rage on television, had a successful switch to the big screen earlier this year with Kai Po Che. He will romance Taapsee Pannu, who is already a big name down South and was the cynosure of all eyes in David Dhawan's remake of Chashme Baddoor recently.Having made two back-to-back hits like Vicky Donor and Madras Cafe, Shoojit is now supporting new directors to realise their dreams under his banner.“Amit Roy is a friend for many years so when he came to me with this script, I thought it was very interesting and a sweet love story which we decided to produce under our banner, Rising Sun Films. We are committed to making entertaining cinema and this film fits the bill perfectly,” said Shoojit.Running Shaadi.com with its fresh concept and interesting storyline will reach audiences in mid-2014.

Once Amitabh Bachchan said in a statement that people in filmdom used to criticise him in his initial stage because of his giraffe length height, but instead of getting disappointed from the comments he fought with the community and proved his mettle to the entire industry.Something similar has experienced by Bollywood actress Nimrat Kaur, who says when she landed in tinsel town, people had different opinions about her look. She had an illiberal experience when a filmmaker advised her to go for a plastic surgery. She said, “When I came into the industry, people had different opinions about how I look. Some told me I was too pretty, others said I wasn't fair enough or tall enough. Nearly seven years ago, I was even advised by a filmmaker to consider plastic surgery. Soon, I stopped thinking about what works.”The actress, who stars in much acclaimed film The Lunchbox, has been now praised for her looks and performance by audience and critics as well. About the success she said, “I am happy with the kind of launch I have got. It is a very exciting time for actors as roles that can surprise them are being written. This was not the case 15 years ago. A film like The Dirty Picture would not have been possible then. Also we, including the audience, are more exposed to world cinema these days. Its effect has seeped into the industry. Filmmakers today have a wider vocabulary.”Way to girl!