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Veteran actor Sunny Deol has spent three decades in the film industry feels that the current phase in film industry is being strange as nowadays little importance is been given to content, and marketing, on the flip side has become dominant. "Earlier films had content, but these days films lack content. At times people say they didn't like a film, but that film ends up making money. Bahut hi ajeeb daur chal raha hai," says Sunny, who is popular for his act in films like, Ghayal and Damini. It is weird for him to find out that these days publicity has become this key to success. "This is the reality. If you don't talk about your film, you will not get to know about it."Even though he doesn’t like the idea of promoting his films, but he has to do that with his next release is Singh Saab The Great and is also enjoying the process. It was his film itself which inspired him to change, "Change is basically inspired by the tagline of the film - badla nahi badlaav - you have to change yourself."So, I thought why not bring a change in myself first. In today's time, it is important to reach out to the audience. So we have to do promotions. So, why not enjoy the whole process? I thought, let's have fun. I have learned over the years that if it is important, go ahead with it," he said.Singh Saab The Great releases on November 22!