Skip to main content

Home/ Publishing in the Digital Age/ Group items tagged marketing

Rss Feed Group items tagged

whoelscher

Rethinking Book Marketing: Why Discovery Matters More | Write NonFiction in November - 0 views

  • authors have to realize that sometimes the efforts they make to promote their books…well…simply don’t have the hoped for impact. Why? Because these days readers spend most of their time in Cyberspace searching out information on their interests and seeking out the advice of experts and opinions of others. In the process, they may—or may not—discover you and your book.
  • why authors might need to stop focusing so much attention on marketing and rely more on discovery
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
  • ...3 more annotations...
  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
  •  
    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
whoelscher

Author, Jody Hedlund: How to Know When to Quit Pursuing Publication - 0 views

  • I'm not talking about throwing in the towel on writing.
  • if a writer is pursuing publication with the goal of making money, they're going to find themselves sorely disappointed.
  • hose who are pursuing publication for the money are probably better off getting a job at Walmart for a much steadier and reliable income.
  • ...2 more annotations...
  • In the modern publication industry, writers are shouldering HUGE responsibilities. Not only are authors working on novels (sometimes multiple books in a year), but they're also writing enovellas and eshort stories to help with marketing visibility.
  • authors must also take a large role in marketing their books.
Page Turn Pro

Mobile Magazine Publishing Benefits - 0 views

  •  
    This article talks about mobile magazine. Further, it talks about the benefits of mobile magazine publishing. Until and unless you do not give a thought to optimize your content for mobile, your marketing and business expanding efforts can't be considered to be happening in full swing.
Page Turn Pro

Apple Magazine App: Join The Revolution! - 0 views

  •  
    This article updates your knowledge about Apple magazine app which has the taken the present publishing market by storm. Moreover, you will come to know about the benefits of opting
whoelscher

Do Writers Really Need a Book Business Plan? by Deborah Riley-Magnus - The Book Designer - 0 views

  • Now is the time to jot down all those people who will want your book, why they’ll want it and how effective they’ll be at getting more people to want it. Know – really know – who your market and readership target is.
  • No point in writing a book if you don’t know why or if it’s special.
  • where else might it fit in perfectly?
islandlibrary

Art and Photography eBooks: An Untouched World - How eBooks on visual arts can be profi... - 0 views

  • color represents the core of merchandise
  • presenting colors to the reader
  • bette
  • ...9 more annotations...
  • LED (organic light-emitting diode)
  • e current status of the mobile device market.
  • 76.6%
  • Apple’s devices
  • necessary authorizations to reproduce art pieces that are owned by a museum
  • onsumer-awareness
  • new gold vein
  • for a publisher that has not been exploited yet.
  • COUNTERPART
whoelscher

Ten ways self-publishing has changed the books world - 0 views

  • The industry has long suffered the irony that effective publishing is most evident when invisible; it is only when standards are less than felicitous that we realise how well what we read is managed most of the time.
  • Gone is our confidence that publishers and agents know exactly what everyone wants to (or should) read
  • The copy editor, a traditionally marginalised figure, is now in strong demand.
  • ...5 more annotations...
  • Now, as authors meet their readers at literary festivals, run blogs or tweet, they know their readers well and are no longer solely reliant on their publishers to mediate relationships.
  • Now that so many self-publishing authors are finding the market themselves, agents need to find new ways to make their work pay. If agencies are multi-faceted (film, television, after-dinner speaking) they may be protected, but smaller agencies will struggle.
  • The role of the agent is also changing.
  • New writing patterns are developing too: team writing; ghost writing; software to assist the crafting.
  • Self-publishing brings happiness.
whoelscher

The Accessible NYTimes - 0 views

  • publishing is like Hollywood — nobody ever does the marketing they promise.
  • Mr. Mamet is taking advantage of a new service being offered by his literary agency, ICM Partners, as a way to assume more control over the way his book is promoted.
    • whoelscher
       
      Interesting direction for an agency to take. Is this the future for literary agents? Will they simply become self-publishing services? Will they maintain their role as gatekeepers or will they open up their services to everyone?
  • New Publisher Authors Trust: Themselves
  • ...8 more annotations...
  • ICM, which will announce its new self-publishing service on Wednesday, is one of the biggest and most powerful agencies to offer the option. But others are doing the same as they seek to provide additional value to their writers while also extending their reach in the industry.
  • Trident Media Group
  • mostly for reissuing older titles, the backlist.
  • InkWell Management
  • she would not leave Harper completely because she loves her editor.
  • They treat it like a small business
  • the big publishers focused mostly on blockbuster books and fell short on other titles — by publishing too few copies, for instance, or limiting advertising to only a short period after a book was released.
  • If an author self-publishes, what, then, is the role of a literary agency?
whoelscher

Top Social Media Mistakes, According to the Experts - 0 views

  • Over diversification. There is no law that says in order to do social well you have to be on EVERY SINGLE PLATFORM. Time to focus. Once you really understand what you want out of your social experience and you really understand how each platform performs…align those and go long.
  • Companies and individuals need to share great stuff from others at least 80% of the time so they can EARN the right to talk about themselves without turning their audience off.
whoelscher

In E-Book War, the Independent Publishers Strike Back | mediaIDEAS - 0 views

  • the nine independent publishers who finally took a stand: Abrams Books, Chronicle Books, Grove/Atlantic Inc. Chicago Review Press, Inc, New Directions Publishing Corp., W.W. Norton & Company, Perseus Books Group (where I work), the Rowman & Littlefield Publishing Group, and Workman Publishing.
  • the independent publishers asserted that, “in aggregate, according to market data published by Nielsen BookScan the independents accounted for approximately 49 percent of total trade book sales nationwide in 2011.” A significant portion of those sales were through Amazon, which is why their decision to challenge the settlement and incur the possible wrath of this retailing giant is cou rageous.
  • If the agency model is effectively banned, Amazon will have the ability to price whole categories of e-books below cost in a way that is likely to drive out competition from other less deep-pocketed booksellers as well as brick and mortar booksellers.
  • ...1 more annotation...
  • By effectively banning the agency model for the settling publishers, the proposed settlements would harm rather than enhance competition–enabling one large retailer (Amazon) to regain a monopoly or near monopoly position through below-cost pricing.
whoelscher

How publishers gave Amazon a stick to beat them with - Tech News and Analysis - 0 views

  • A big part of that control stems from Amazon’s ownership of the Kindle, the leading e-book reader, and that books bought for the device have DRM built in. Stross argues that this effectively locks many e-book buyers into the device, since it’s virtually impossible to read Kindle books on other devices
  • Publishers — and some authors, especially those who control the Authors Guild, which has fought every attempt by Google and others to open up the book market — have been so obsessed with piracy and locking down their products that they have allowed Amazon to take control of their fate
  • even if you take advantage of Amazon’s self-publishing options to avoid having to get a traditional publishing deal, you’ve really just exchanged one corporate overlord for another.
whoelscher

How to Survive in the Age of Amazon by Janaka Stucky - 0 views

  • Unless bookstores can not only acknowledge their role as beacons of culture, but really embrace that role and market themselves as such—as long as they try in vain to compete with one of the world’s largest retailers at its own game—they will slowly lose ground as they steadily morph into increasingly bizarre hybrids of book-music stores, bookstore-cafes, and bookstore–tapas restaurants, until they simply become businesses that sell the latest quirky breakout novel on the side to customers who’d rather pay $15 for a sandwich and a cup of coffee than for a book.
  • Here in the Boston area, two bookstores have managed to not only survive but thrive: the Harvard Bookstore (not affiliated with Harvard University) in Cambridge and Brookline Booksmith in Brookline.
  • they also sell a great selection of used titles at lower prices.
  • ...6 more annotations...
  • robust websites that offer options
  • interesting and revelatory staff selections
  • host over 100 readings a year
  • A well-read staff that can anticipate their customers’ interests are one of the greatest assets any bookstore can have.
  • This is where the almighty in-store event comes into play, and it’s really at the heart of what distinguishes a bookstore from an online retailer, what makes a bookstore a center for culture in its community, unlike a Walgreens.
  • Poetry, the least profitable and most esoteric of all the genres, can save the bookstore.
whoelscher

Author Websites, Branding And CopyWriting With James Chartrand From Men With Pens | The... - 0 views

  • Brilliant website design and why it’s so important for authors. James mentions some of her favorite authors who have ugly and terrible websites. BUT if the author is established, it doesn’t matter. New authors don’t have this luxury. We have to stand out in the market. We have competition. The author website is a way to connect. It’s critical to make a good impression and a personal connection. You can only do this through your web presence and social media. Bring them back to reading your work, so they will read your books, enjoy them and tell their friends. Chris Guillebeau, author of the recent $100 Startup tells how it was easy for him to get a book deal as he had an established platform online. Read more in James’ guest article - Is your website hurting your writing?
  • A bad choice of colors can kill first impressions.
  • A mystery might be greys and blacks, whereas a go-getting kickass non-fiction book might be red and modern white.
  • ...1 more annotation...
  • The book can’t sell itself.
1 - 20 of 20
Showing 20 items per page