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whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

paidcontent.org/...ches-digital-publisher-bstsllr

ebooks social media publishing

shared by whoelscher on 19 Oct 11 - No Cached
  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
  • ...3 more annotations...
  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
      whoelscher on 19 Oct 11
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
      whoelscher on 19 Oct 11
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
  • whoelscher on 19 Oct 11
     
    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
Page Turn Pro

Mobile Magazine Publishing Benefits - 0 views

articles.abilogic.com/...azine-publishing-benefits.html

iPad Publishing Software Magazine Publishing Software iPad Magazines Magazines for iPad iPad Magazine Creating An Ebook Mobile Magazine

shared by Page Turn Pro on 25 Jul 19 - No Cached
  • Page Turn Pro on 25 Jul 19
     
    This article talks about mobile magazine. Further, it talks about the benefits of mobile magazine publishing. Until and unless you do not give a thought to optimize your content for mobile, your marketing and business expanding efforts can't be considered to be happening in full swing.
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