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authors have to realize that sometimes the efforts they make to promote their books…well…simply don’t have the hoped for impact. Why? Because these days readers spend most of their time in Cyberspace searching out information on their interests and seeking out the advice of experts and opinions of others. In the process, they may—or may not—discover you and your book.

why authors might need to stop focusing so much attention on marketing and rely more on discovery

"This is a business which has always been driven very much by supply rather than demand factors. Consumer taste doesn't actually change all that much but what does change is the availability of books in different channels. "It is tougher to predict how we will be 12 months from now, as an industry, than pretty much any time that I can remember."

over time, more and more blog traffic arrives from Search Engines

In order to optimize your post for a particular keyword phrase you can get a free plugin, called WordPress SEO which helps you to use the keywords you’ve found in all the right places.

the internet is potentially lethal to middlemen.

more profitable for authors

make sure that you are really adding value to that relationship with an author,